How to give a name to a shop With the increasing prosperity of commodity economy, more and more people start to open eight small shops. Similarly, because people have different styles and tastes, the tone and style of naming their own shops will be different. An ingenious, novel and unique name is the basic skill of successfully naming a shop.
Humorous. There are many humorous store names now. For example, a tea shop near Peking University is called "I don't know", which is quite bold, arouses people's appetite and curiosity, and embodies its unique personality.
Displays the feature type. When naming a store, you must show the attributes and operating characteristics of the store. Shops without distinctive features cannot win the hearts of consumers. Restaurants should have names, and small restaurants should have friendly and casual names. For example, musical instruments such as "Blowing Belly Feng", "Farm Food", "Delicious Restaurant" and "Small Cave Casserole House" can all be named around music! Creative names, such as Tianna Musical Instrument Store, Song Musical Instrument Store, Yuezhi Musical Instrument Store, photography, glasses and other shops, emphasize the necessity of using light. Optical shops can be named as Bright, Daming and Yishiming.
Relying on mountains to eat mountains. The names of many shops, the place names of a certain area and local specialties are the starting points, such as Shaxian Snack, Huairou Chestnut, Miaokou Snack and Chengdu Snack. These names rely on the relationship between regional names and featured products to gain the trust of consumers.
Fashion trend type. Many shopkeepers' thoughts change with the characteristics of the times. When a certain culture is popular, they will immediately come up with a store name that caters to the trend. For example, when the "post-80s" generally showed deep nostalgia, theme stores such as "post-80s restaurants" and "post-80s clothing stores" were born; When a large number of cultural and artistic works with the theme of educated youth life became popular, "educated youth hotels" were born, and the design of these stores often catered to the needs of specific consumer groups.
Matters needing attention
A good store name should not only be easy to spread and remember, but also have certain novelty. On this basis, we should pay attention to avoid the same name as other stores. Only in this way can we distinguish it from other shops and attract people's attention.
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How to give a good name to Taobao shop? 1. The name of the store should be related to the goods it deals in. If the name has nothing to do with the goods, it may mislead customers and disgust tourists. Naturally, we won't talk about the deal. 2, simple and popular, the store name must be simple and clear, catchy, easy to remember and read, so that customers who have been to your store can easily remember your store name, so as to develop into repeat customers. 3. Don't change your name repeatedly. Once the name of the store is determined, it is best not to change it. The purpose is to let those old customers find you, lest they can't find you when they want to patronize you. 4. There are many unique online stores with the shape of * * *. If you want to stand out from millions of online stores, you need a personalized name to show your independent taste and style and leave a deep impression on visitors. 5. Auspicious words, as the aesthetic standard of China people, should be auspicious for people and things. If you just want to attract others' attention, don't play cards according to common sense and use some vulgar words, the result will only be counterproductive. 2. Description of Taobao store name: 1. The commercial department reminds that the combination of numbers such as "Bayi", "1 10", "1 19" and "123 15" which may deceive or misunderstand the public should not be used as the store name. In addition, the words "China", "China", "National", "National" and "International" as well as Chinese pinyin, letters, foreign characters and punctuation marks are not allowed in the name of the store. 2. In order to distinguish it from enterprises, the New Deal stipulates that the names of self-employed households can adopt organizational forms such as "factory", "store", "library", "department", "bank" and "center", but not "enterprise", "company" and "farmers' professional cooperative". I hope that businesses will pay more attention to names. 3. Sensitive and vulgar words should not appear in the name of the store. 4. Less use of uncommon words is not conducive to the promotion of Taobao shops.
As the saying goes, the name of the online shop is not standardized, and whether the name of the online shop is appropriate or not has a great impact on your business. It is necessary to give your own online shop a nice name, just like your own children.
First, the naming of online stores is very important.
A good shop name has a great positive impact on online shop business, and it is a golden signboard to attract business. A nice shop name can not only make your online shop stand out among "many shops", but also attract more attention with no effort, so that customers will never forget it. This is a key to arouse consumers' curiosity and make online shops brand. A popular and pleasant online shop name is also a key factor to impress customers to make up their minds to buy.
Youyou opened an online shop specializing in cosmetics. But since opening the store for half a year, the turnover seems to be gone, and the business has been flat. Youyou is very upset about this, because her supply comes in through special channels, and there is no problem with quality and brand, and the price is very competitive. Moreover, she never deals in fakes and defective products, and always treats customers with integrity. She really can't figure out why her business is not improving.
Sometimes, compared with giving and returning, Youyou even once had the idea of giving up. Just looking at many similar shops whose goods are not as good as their own, the business is booming, so Yo Yo feels unconvinced and wants to know where it is.
So, Yo-Yo posted on the Internet with his own doubts, asking experts to find out the root of the problem. Later, an online shop master really hit the nail on the head and pointed out the flaws in her shop.
It turns out that Youyou's online shop is called "cosmetics discount store". Supposedly, there is not much problem with this name, but it is a bit too common. When Youyou followed the master's advice and searched online, he found that similar store names were almost overwhelming. Youyou's store names were naturally buried because they had no characteristics. Customers don't even have the mood to go in and have a look, so naturally no more people can find her commodity advantage and price advantage.
Now that you have found the root of the problem, please correct it immediately. Youyou consulted many people, thought of many nice names, and consulted many professionals. Finally, she changed the name of the store to "Beautiful Gas Station".
This name, full of mystery and personality, suddenly attracted many people's attention, and the number of views of the store came up at once, and it began to stand out from many similar stores. Youyou's cosmetics have great price and quality advantages, and the sales volume naturally comes up.
On the other hand, if the name is improper or has no characteristics, your store will be quickly buried in the online store. Not only that, sometimes an improper online shop name will even bring you unexpected troubles and losses.
20 10 A Mr. Ye opened an online shop specializing in digital products on Taobao. Later, Mr. Ye adjusted his business direction and began to sell mechanical and electrical products. In order to make it easy for customers to remember his online shop, he changed its name several times, first to "Bole Electromechanical" and later to "Zhejiang Bole Electromechanical".
However, to Mr. Yuzryha's surprise, one day he really received a notice from the local industry and commerce department asking for an investigation. It turned out that the local industrial and commercial department believed that Mr. Ye had marked the words "Zhejiang Bole Electromechanical" before the product name sold in his online shop, but in fact there was no such enterprise. According to the Law of People's Republic of China (PRC) on Anti-unfair Competition and the Regulations of Zhejiang Province on Anti-unfair Competition, this kind of behavior constitutes false propaganda of unfair competition. Therefore, the final punishment decision given by the industry and commerce department is: order to stop the illegal behavior, eliminate the impact, and impose a fine of 1 10,000 yuan.
I was fined 1 10,000 yuan just because the store was improperly named. Mr. Ye obviously didn't expect that a name would bring such a "disaster" to himself. Of course, for the majority of online shop owners, there is no need to worry too much about this. In fact, this is only a special case, and whether the punishment is reasonable remains to be discussed, because the law has not yet stipulated how to name online stores. Therefore, as long as the naming of online stores conforms to the rules of shopping websites, it is not a big problem to pay due attention.
Second, the basic category of online shop naming
The role of online shop name is nothing more than two points: identification and communication. The so-called identifiability means that customers can be distinguished by store names. In this case, customers remember the store itself, not ... >; & gt
How to name your shop, such as the name of a lighting store, is to let customers know that you sell lamps as soon as they see the name of the store. Take "hero lamp" as an example, the effect will not be as good as "brilliant lamp" or "bright lamp", because whether it is "brilliant" or "bright", it is easy for customers to think of "lamp", but "hero" is not necessarily! Therefore, the name of the store must be combined with the goods it manages and the consumer groups it faces, and it cannot be called casually. 2. The name of the store should be rich in cultural connotation. A product name must have rich and profound cultural connotations, and small shops are no exception! Only in this way can the quality level of the shopkeeper be reflected and the customers can easily accept it. Nowadays, many small shops, especially in terms of cultural heritage, are relatively lacking and seem tacky! There are many "Erwazi Hotel" and "Xiao Li Clothing Store". We must consider the cultural connotation of the store name from many aspects, such as historical and cultural origins, product characteristics, such as the freshness of flower shops, the fragrance of restaurants and the beauty of clothing stores. These are places where cultural connotations can be explored, such as "Mohantang" selling stationery and "old tea customers" running tea shops, all of which can reflect certain cultural connotations. 3. The name of the store should be easy to understand. Small shops generally face community residents, passers-by and other mass consumer groups. When naming, they should be as easy to understand as possible, and don't chew over words. If some bosses think they are in the metal business, add the word "Xin" to their names, and add the word "Mao" to those who are in the wood business. For good luck, the word "Feng" is specially written as "Feng" in traditional Chinese characters. In this way, even if you do a good job in service quality, many customers can't easily identify your store name, which affects the word-of-mouth communication among consumers and can't effectively promote other potential customers. In addition, although the name of the store is popular, it should not be too vulgar. 4. The name of the store should be catchy. The name of the store must be loud, catchy and easy to remember, so as to spread easily. To do this, we should not only pay attention to the charm and fluency of language, but also grasp the psychological and spiritual needs of consumers. Customers are generally easy to remember and willing to spread, especially some humorous and profound names. For example, some noodle restaurants are named "Mianmian" and some Chinese restaurants are named "Kitchen God". On the other hand, names that make people feel uncomfortable are pale and powerless.
How to name an online shop 1? Store names must be easy to remember, which is of great significance to retain customers. 2. The name of the store can be associated with the relevant main products. This is more in line with the search and is conducive to memory. 3. If you want to be a red shop, you need to establish a unique store name, which is a brand from the beginning!
How to name a company's stores is the soul of an enterprise. A good brand can be seen from its name. Now more and more successful people put brand creation in the first place, which is also the reason why brands such as Coca-Cola and Mercedes-Benz are valuable.
People are anonymous, so are goods, especially enterprises. A good name has a successful "gene" in the previous plane, and the success of "beautiful air conditioning" is very convincing. The original ordinary two words, just because of the phrase "life is beautiful", suddenly played the role of finishing touch, and also brought the distance between merchants and consumers closer. So is "36 1 degree". As we all know, the circumference is 360 degrees. Just one more degree, the biggest is the biggest, the smallest is the smallest, and the simple and clear meaning is very profound, so you can't help it.
Mr. Zhao is a private mine owner. On that day, the author was asked to tell his business. According to his name and the location of the mine, the author named it "Dongzhan Mining". The five elements of "Dongzhan Mining" belong to gold, which is consistent with the five elements of copper mine. Mathematically, it means: "Where there is a will, there is a way". The word "East Exhibition" has the meaning of rising sun and bright future, and there is much to be done in the exhibition.
The sun rises in the east and flies high. Wilderness is crossed by people, and industry is cultivated in diligence.
Ms. Liu is in the chemical fiber business and has been losing money for several years. Last year, I asked the author to change her company name. When the author read her eight characters and told her to prevent fires, Ms. Liu said with a wry smile: "I lost a fire in the first year of my business, and I haven't recovered yet!" The author comforted her a few words, and then named her "Yuan Xincheng" according to the word "Yuan" in her name, which was very satisfactory. Honesty is the foundation of foundation and management. Adding a word "far" in front of it makes the original serious word "sincerity" glow with vitality at once, revealing a sense of movement in silence, and considering the name of the operator, it can be said that it is the best of both worlds. The mathematical meaning of the name "Five Elements" is: "Blessed and auspicious, smooth and profitable", and the five elements belong to wood, which is in line with the industry they operate.
Commercial shops are also inseparable from the embellishment of good names. In order for consumers to choose first among many stores, names are very important. In Xia Yue in 2008, Tucki, a young beautician, came here and asked the author to give a name to the beauty salon that is about to open. According to the five elements of beauty industry, the author named his shop "China Image". There is no such familiar word as "beauty" in the name, but it can make people know the industry at a glance, elegant and refined, in line with modern aesthetics. Nowadays, "China Image" has become the largest beauty salon in this city, and Tucki beauticians have also become role models for many young people to start businesses.
Some commercial shops have excellent service and location, but the business is not good, which is more related to the name. This is the case with Mr. Qi, who runs a pharmacy. In 2009, he opened a medicine supermarket near the city center, and saw that several shops nearby were booming, but his business was empty. Mr. Qi was in a hurry, and he went to Feng Shui master Fu Zhucai, but the result was little. Mr. Qi found the author through a friend and asked him to visit his shop. The author took the necessary tools such as compass and measuring ruler, thinking that it must be a very complicated reason, but after turning around, I didn't find anything wrong. Finally, I fixed my eyes on the plaque and immediately understood the reason. When the author told him that the question was the name, he was surprised to ask the author, "Is the name also related to business?" The author smiled: "Not only there is, but also it is big!" " Mr. Qi is puzzled! The author went on to say: "The customers of the pharmacy come because of their health. Some people may be heartbroken because of their illness or the illness of their relatives and friends. However, your store name "Roy" means making money. Maybe you chose this name because you were eager for money, but you forgot the taboo, because your "expanding your own financial resources" may be based on the suffering of others! " It can be seen that Mr. Qi's face is somewhat unnatural at this time, but the author continues: "Because of this, the distance between consumers and businesses has been pulled open, which directly affects your business. Not only that, the color of the signboard is not in line with the direction. Your shop is east-west, the western five elements belong to gold, and the color of the signboard is pure blue, and the blue five elements belong to water. How to make money in this situation? " At this moment, Mr. Qi suddenly realized and said, "Thank you for your advice, Mr. Chen. Would you please rename our store? " The author named it "Pukang" according to the characteristics of the pharmaceutical industry, and suggested that Mr. Qi write a slogan next to the store: "Pukang ... >>
How to choose the name of Taobao shop 10? A good name is very important to a person. Similarly, a good store name is also very important for a store. A good store name can not only attract attention, save promotion expenses, but even bring more business to your store! Nowadays, in the era of online shopping, Taobao shop has become a popular shop. Want to open a Taobao shop, how to name it? The following famous network is introduced for everyone. Click and enter the owner's name 1. The name of the store implies the type of goods sold: Crystal Love Dunhuang Glowing Cup Cyberport ... The advantage of this name is that buyers can know what goods you are selling when they look at the name of the store, which is really intuitive ... and it looks more atmospheric. 2. The name of the store implies the owner's name: Nana Cabin, a guest bowl shop in Wenzhou. The advantage of this name is that it has affinity and gives customers a cordial feeling. If the host himself speaks actively in various forums with his registered user name, it will be easy for people to remember. But it is difficult for customers to know what you are selling with such a store name. You must click to enter the store to understand; Moreover, it is difficult to commercialize this type of store name in the future, unless the owner's name has become a household name in a certain range. 3. The name of the store implies the name of the owner and the kind of goods sold: the name of the quiet pet shop Haizhiqin Computer House in Xiao Bing Electronic Mall is very clever, taking into account both. It also laid a good foundation for the further expansion of the store in the future. This naming method is generally used to build websites and operate online stores. The store name can only be modified three times. Therefore, please be careful. I still suggest that you determine a good-sounding and easy-to-remember store name from the beginning, so as not to change it and promote it.
How to choose Taobao store name: As long as the buyer searches, you can search for your Taobao store name baby, but not all keywords can be used casually, so be careful, otherwise the baby will be in danger of being deleted. You can always pay attention to some activities on Taobao homepage, such as activities; Add keywords under 20 10 to the name of Taobao store. If your baby also adds this keyword, then the participating members can search for your baby, but this needs to be done secretly. Hehe, pray that Xiao Er won't find out. Taobao shops also have specific names. Some novice sellers like to give their products fancy names. Hey hey, it's no use telling you. I think when choosing a name, we should start from the buyer's thinking and think about which word the buyer will search for first when searching for baby, such as breast augmentation instrument or breast augmentation instrument. The two names are actually similar. At this time, it is recommended that the seller write the breast augmentation instrument when naming. In this case, whether the buyer is searching for a breast augmentation instrument or not. !
How to name a Taobao shop Open the Taobao. com- Seller Center in the upper right corner, and click the store basic settings on the left after entering.
Fill in the store name: XXX, and then save it.