What factors should be considered when building a large supermarket such as Wal-Mart in an area?

It seemed that I had the same topic when I was in college. Let’s recall it.

1. Location. This is very particular. First, the transportation must be developed so that people buying from all over the place can easily reach the store; but at the same time, the rental cost of the factory must be taken into consideration. How should I put it? It should be to find a suitable entry point, preferably What you are looking for is a large residential area and try not to be in the busiest city center;

2. Purchasing power, the people around you do not necessarily have to be rich, but at least they must have the ability to buy the goods sold in your store, so Large-scale stores should be opened in second-tier cities at least, because only by speeding up the circulation of goods can wealth be created. You must understand this;

3. Logistics and distribution. Convenient logistics can reduce transportation costs and help preserve the freshness of products, especially food. Areas that are too far away and too remote are difficult to develop. This is the reason;

4. Competition and misaligned operations. There are many stores now, including not only international manufacturers such as Carrefour and Metro, but also domestic chains such as RT-Mart, Suguo Group, and Hualian. If you want to gain a foothold, on the one hand, you must fully consider the radiation range of existing competitors and try not to conflict with them head-on. On the other hand, you must have your own advantageous products that are obviously cheaper or have significantly better quality and taste than the same competitors, or even It is an exclusive brand, so as to attract customers;

5. Safety, employee training, and salary. The former question is no problem in most cities in China and is very safe; the latter question requires in-depth investigation to know, for example: What is the local per capita salary? What is your education level? Do workers want to be paid or trained, etc.

Others include decoration, advertising, brand image and other promotions, for your reference:)