"China Element" should be divided into three parts. First of all, the inherent elements of China: for example, the territory of China (including the territorial sea of 3 million square kilometers), the nationality of China, the climate of China and so on; Second, the traditional cultural elements of China; Third, China's modern cultural elements, such as Beijing's Olympic spirit, China's space spirit, China's film culture, China's famous enterprise culture and so on.
China element is
1, seal of China
Counting "Dancing Beijing with Chinese Seal", there are already 46 emblems in Olympic history, and "Chinese Seal" is the first time to introduce Chinese characters into Olympic emblem history. After successfully combining China's calligraphy, seal cutting, dance, painting and western modern art ideas, she is China's and the world's, and left a deep China mark in 2008.
2. Chang 'e I
Unlike Chang 'e's lonely trip to the moon, Chang 'e-1' s trip to the Moon Palace attracted the world's attention, which triggered a "Chang 'e fever", and even the number of students applying for aerospace majors increased significantly. Together with the first spacewalk, China people's dream of flying took a solid step forward.
3. Xiangyun Torch
A charming and elegant auspicious cloud has crossed the 5,000-year history of China and drifted to five continents. The theme elements of the torch also include paper representing China's four great inventions. They spread the culture of peace and inherit the oriental civilization through the oriental spirit and auspicious clouds of "heaven and earth are natural, natural and humane, inclusive and open".
4. Kung Fu Panda
An innocent panda flew over the wall on the screen, which fascinated children and even adults all over the world. The director of Kung Fu Panda once said that the film was a "love letter to China". Hollywood, one of the symbols of America's powerful soft power, inevitably fell in love with China.
5. Fuwa
Five innocent Fuwa were born with colorful rings and rich China flavor. Sketched in ink and wash, five shapes with China characteristics and friendly names ... so they easily fascinated the world and made the world remember this Beijing, this Olympic Games and this China.
Extended data concept origin
In 2004, Gao Jun, the chairman of Shanghai Gaomei Creative Consulting Co., Ltd., put forward the concept of "China Element" for the first time at a party in the advertising industry.
In 2005, at 12 China advertising festival, "China element" was determined as the theme of 2006 13 advertising festival. Gao Jun and his partners have a deeper understanding of the "China element". With the full support of China Advertising Association, the concept of "China Element International Creative Competition" was put into action.
On June 5438+1the end of October, 2006, at Kunming Station of China Advertising Festival, the first "China Element International Creative Competition" was successfully concluded with the initiative of Gao Jun and the strong support of China Advertising Association.
This competition attracted more than 5,000 works from more than 40 countries and regions around the world. The response was enthusiastic, a little out of Gao Jun's expectation, and a wave of "China elements" rose rapidly.
The "China element" is not only the business of Gao Jun and other nine people, but the phenomenon of "China element" has risen to the height of how to tap the national culture and enhance the brand confidence of China.
Baidu Encyclopedia-China Element