May be interested in ""What do you think of the feng shui financial position of shops?
First, the shiny storefront image stores must remember that the storefront image can be sold. For cosmetics marketing, the store image is the product value. In 2008, a professional conducted a field survey in 25 towns and villages in northern Henan Province, and found that the image of cosmetic stores in towns and villages was 50% poor, 40% average and 10% good. The so-called poor, refers to the store inside and outside the environment without ceiling, floor or wall decoration, unified counter image or outdated counter and product display image, poor store tactics. Generally speaking, the floors and walls of shops are basically simple decoration, with a relatively unified counter image, although it may be outdated or very old.
2. Attract customers with commodities. The owner of the clothing store will keep the window clean and bright, put the latest clothes of this season in the window and tell the passing customers: We have the latest clothes in the store, come in and have a look. The owner of the restaurant will arrange the first customer who comes in for dinner in a window seat, suggesting that the passing customers: the food in our store is delicious. Look at so many people in the shop. Come and have a taste.
Cosmetic store owners should also learn marketing skills from them: attract customers into the store with goods.
Shops can also display new products, brand-name products and products with high purchase frequency in conspicuous places at the door, and sell them at slightly lower prices to attract customers interested in new products, brand-name products and local popular products to the store.
On my way to work, I passed a cosmetics store and saw a table in front of the store with several cosmetics on it. POP was 60% off. This is to put the promotional products in a conspicuous place in the store to attract customers interested in promotional products. Shopkeepers can set up temporary counters and put some special products on sale at the door.
Third, use promotions to attract customers into the store. 1. Render promotional information. Introduce the in-store promotion activities at the door of the store through POP, leaflets and banners. According to some surveys, the probability of customers entering cosmetics stores or beauty salons is 40%.
Stores use posters, POPs, flags, shadow lights, balloons, bouquets, etc. to create momentum and attract attention, with remarkable results.
2. Carry out promotional activities to attract customers. A cosmetics store has launched an "empty bottle exchange" activity. Choose sunscreen, facial cleanser, shampoo, shower gel and other summer products to break through the psychological bottom line of consumers at shocking prices. Each product is charged a nominal fee of one to two yuan or even one or two cents, and it is promised that empty bottles of similar products (empty bottles of facial cleanser can only be replaced with facial cleanser, and so on) can be bought at the indicated price. For example, a facial cleanser worth 18 yuan can be bought by customers with an empty bottle of facial cleanser and a penny.
And it is stipulated that other brands can add a few cents for similar products in our store. The purpose is to win over customers who used to consume other brands and become their own customers. And indicate the number of products purchased, and limit the number of bottles purchased by each person. Once this promotion was launched, it was warmly welcomed by customers, and customers were full for a time. After customers enter the store, through follow-up activities, expand customer purchases, attract customers to become members, and realize profits.
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