Siyang Dong
Date of birth:1August 2, 985
Blood type: AB type
English name: YOLANDA
Chairman of Feng Bo International Group Co., Ltd
Vice President of Huiyang Leadership Training School
Executive President of Shanghai Fengbo Catering Co., Ltd.
Master of MBA in American University for Nationalities
I am enrolled in the listing class of Shanghai Jiaotong University International Venture Capital.
The doctoral direction is to study humanistic philosophy.
Director of China Entrepreneurs Association
Vice President of Smart Women in Asia
Outstanding female executive director of China
The youngest best-selling author in China.
Outstanding representative of the post-80s generation.
Business projects include: catering industry, healthy organic industry and education.
In July, 2005, she was rated as the most potential female entrepreneur in the Asia-Pacific region by the Chinese Chamber of Commerce in Singapore.
In February 2007, it was rated as a patriotic Chinese businessman by> magazine and China Business Times.
In 2007, 1 1 was named the man of the year of China private economy by the World Celebrity Entrepreneurs Association.
In June 5438+February 2007, he was awarded the post-80s learning entrepreneur by the China Century Success Forum Organizing Committee.
In May, 2008, she was named the CEO of Top Ten Beauty in China by the media.
From June 2008 to October 2008, she served as honorary executive director of China Outstanding Women's Association.
From June, 5438 to February, 2008, he became honorary director of the National Council of Entrepreneurs in China.
And for> invited experts, entrepreneurship instructors of chongqing technology and business university Management College, entrepreneurship consultants of many domestic universities such as distinguished professor, Qingdao University of Technology.
He was also invited to host the most watched financial program on Shanghai Satellite TV << about going to work >>
In May, 2009, we donated 654.38 million yuan to set up the Care for the Next Generation College Students Development Fund under the China Care for the Next Generation Health Sports Foundation.
[Edit this paragraph] Introduction to Dong Siyang
Dong Siyang was born in 1985 and grew up studying abroad. However, she was devoted to her motherland and returned to China in July 2007. She is the representative of the post-80s generation. She firmly believes that what you can think and believe will eventually come true. "She infected contemporary young people with this positive attitude. She wrote that & gt, once launched, became a bestseller in China's major charts. Upon her return to China, she became the target of nearly 100 domestic media such as Luyu Appointment, Hall of Fame, Xingshang, CPPCC, major daily newspapers, China, Zhongqing, Xinhuanet, CCTV, Alibaba and Sina. At the age of 22, she gave speeches at universities in China, Peking University and Tsinghua University. Wherever she went, she brought hope and positive thoughts to everyone and set off a heat wave of college students' active life.
She took the lead in introducing the new concept of organic catering in China and advocating a new way of organic life; She is determined to become the most outstanding female entrepreneur in the history of China; She has sold flowers, worked as a jewelry promoter, worked as a personal assistant and participated in film performances. She is the only female entrepreneur who started her own business after 1980s!
She is Dong Siyang, a girl born in 1985.
In mid-February, when interviewed, the 23-year-old entrepreneur had a smile on his face, which was kind and sweet. Long hair, neatly tied behind the head. Her tone is gentle, she speaks methodically, calmly and confidently. Dong Siyang told me that she has a clear division of her life. "When I am 26 years old, I will realize my company's listing. After 30 years old, I will spend most of my time on social welfare undertakings. "
[Edit this paragraph] Dong Siyang's mental journey
Dong Siyang: I have a dream …
Dream and life
"I like the sense of self-challenge and mission brought by entrepreneurship."
At the age of 25, she is the chairman of Fengbo International Group Co., Ltd. She is young and promising. She is like a budding bud, full of vitality and hope.
In fact, this so-called legendary beauty president is not surprised by his success. "As long as there is enterprise, there is hope of success." Dong Siyang said that she firmly believes that "as long as you don't give up life, your dream will come true one day." This motto.
When she was a teenager, she not only achieved excellent professional results, but also dabbled in other fields through various channels, and at the same time seized the opportunity to apply what she had learned. From the age of 16, Dong Siyang, who was in his prime, had the idea of starting a business. "I like the sense of self-challenge and mission brought by entrepreneurship."
However, the reality is cruel.
At the age of 15, Dong Siyang had no concept of suffering, but suffering chose her and suddenly came into her life without warning. That year, Dong Siyang's family suffered great changes. My father's company went bankrupt overnight. Dong Siyang, 15 years old, had to start her work-study program in Singapore due to financial difficulties.
In the next three years, Dong Siyang experienced unimaginable hardships, and the experience of working again and again left a deep imprint on her heart. But every job is an experience and promotion for Dong Siyang.
After studying, Dong Siyang cultivated a wide range of hobbies. /kloc-at the age of 0/8, she was invited to be a special dance teacher in a Singapore school and started her own entrepreneurial journey.
In 2004, Dong Siyang, who was good at finding business opportunities, earned the first bucket of gold in her life.
At an investment promotion meeting near the New Year, Dong Siyang, who just graduated from university, met a Malaysian gardener. During the chat, Dong Siyang found that Singaporeans especially like citrus, which can bring good luck and prosperity. After several consultations, Dong Siyang bought the goods from the growers at the price of S $70 per plant and sold them in the Singapore market at the price of S $65,438+088.
"On the first day, the 20 oranges I ordered were sold out at night. On the second day, 50 more plants were imported, and on the third day, 100 plants were imported, and all of them were sold short that day. " Dong Siyang recalled that she earned more than 500,000 yuan in just one month.
And that year, Dong Siyang was only 18 years old.
In May 2004, Dong Siyang registered as an international trading company ... Since then, Dong Siyang has made great progress in realizing the ideal of entrepreneurs.
Education and organic health
The success of starting a business may bring you temporary extreme excitement, but the bitterness may be deeper every time.
Five years ago, in a nutrition training class, Dong Siyang became interested in organic food. In the nutritionist's lecture hall. For the first time, she learned the importance of eating pure natural organic food to health, and realized that to really improve people's health, we must start with a healthy diet.
Later, in the process of acting as an agent for organic food, she found that foreigners seldom take medicine, and even if they get sick, they prefer diet therapy to alleviate their illness. In contrast, China people are generally dependent on drugs both conceptually and in real life. This is of course related to the process that people need to accept new organic things, and also related to the integrity of the price and quality of organic food itself. However, no matter from which point of view, changing ideas and choosing organic diet has gradually become an irreversible trend for people to pursue a healthy life.
Soon, she conducted a series of studies on organic food and found that it was a sunrise industry in the future. Dong Siyang began to pay attention to the organic food market, and also had the idea of planning organic restaurants and expanding the China market. She regards this venture as a sense of responsibility, mission and patriotism, and hopes to spread the healthy concept of organic life to the motherland through her own efforts, which not only contributes to creating a fresh and clean living environment, but also allows people to rely on the natural therapy of healthy diet to truly win a high-quality healthy life.
"I have always believed that if an industry is not optimistic at the same time during the potential period, if it is properly invested, the rate of return is immeasurable. At this moment, I understand that what I do is not a simple catering industry. I hope to bring a healthy and organic life concept and food culture to everyone in China. " Dong Siyang said.
In Dong Siyang's view, our living environment is full of "ecological hazards". "First of all, the purpose and value of human activities are deformed, and we have lost the moral measure of our own effects; Secondly, this is a continuous discovery of the relationship between various systems in nature, but it does not limit the technical recklessness and completely depends on the consequences of new technological inventions; This is the result of the possession economy in the ecological sense, that is, the economy that regards natural resources as a market repository that can be used for nothing. " Dong Siyang said.
The ecological crisis requires a complete change in the value system of human beings to nature and the world economic and political structure. Dong Siyang said that food safety, climate warming and so on all need our attention. But my energy is limited and I can only choose a specific food safety and hygiene problem. Our philosophy is to bring health to everyone in China. Enterprises will continue to enhance their competitiveness in line with the concept of "health", so as to build first-class health and environmental protection enterprises.
Not long ago, Dong Siyang moved his career to his hometown. "Out of deep love and affection for my motherland, I moved my organic career and work focus to Shanghai. As early as when I was studying abroad, I kept reminding myself that I came from China. I hope my country is rich and strong and my compatriots are healthy. "
"Many entrepreneurs as big as my parents told me that seeing me is like seeing their daughter. They often say to me,' Siyang, why do you want to do something for society so young? This is something that many young people don't realize. In fact, in my heart, the original intention of starting a business has never changed, but there will always be many changes and even setbacks in the process of starting a business. I regard every experience as a valuable asset. "
Dong Siyang said that the success of starting a business may bring you temporary extreme excitement, but the bitterness of starting a business may be deeper every time.
But in any case, Dong Siyang never gave up her dream of starting a business, which is the witness of her vigorous vitality, the original intention she paid for the health of China people, and the evidence that she changed the views of the post-80s generation for her parents.
In fact, the cause of organic health has given Dong Siyang an ideal, which is to promote organic food and convey the concept of healthy eating. Today, Dong Siyang's "Bashu Story" still insists on organic food, but the difference is that it combines the characteristics of Sichuan cuisine, making its dishes more acceptable to the public.
In addition to the organic food industry, Dong Siyang, who shuttled between various commercial activities, also set foot in the education industry. "Next, we will set foot in the environmental protection industry," she revealed in advance. As the vice president of Huiyang Leadership Training School, I have always set myself by the example of young people. She often travels between colleges and universities to share her experiences with students. She doesn't regard it as "the road to success", but shares her joys and sorrows, which are given by life, and she has always been grateful.
For his exuberant energy different from ordinary people, Dong Siyang explained, "In fact, my one-sixth time management theory is at work, and one-sixth of my time is given to my own career, because that is my fundamental source; One sixth of my time will be spent on charity, speeches, interviews and some public welfare undertakings; One sixth of the time I will do something with my friends and family; One sixth of the time will be purely for myself. For example, I will study photography, golf, racing, reading, ballet, self-improvement, and of course travel around the world. "
Huiyang Leadership Training College is the first professional institution in China that specializes in "rich second generation" education. "Rich second generation" refers to the second generation born in a wealthy family (business owner or Gao Qian family). At this stage, the focus is on young people after 80 s and 90 s. Dong Siyang said that the "rich second generation" is a special group in the social and economic development of China. They are not only related to 80% of social resources and wealth, but also to the important task of enriching the people and strengthening the country and the future of the Chinese nation.
Dong Siyang's goal is to cultivate them into high-quality all-round talents, break the cycle of being rich for three generations, and change the inherent concept of their parents. From June 5438 to October 2008 10, this rich second generation education exchange platform was established in Shanghai, which filled the gap in China rich second generation education professional institutions.
Dong Siyang talked about many problems between the author and Kan Kan, and her gestures revealed her "maturity" and wisdom that did not match her age. For a little girl and the so-called lost generation after 80s, Dong Siyang has the typical characteristics of a light entrepreneur: self-confidence, distinctive personality and courage to express himself. However, behind the flamboyant personality, Dong Siyang's profound cultural heritage and the benchmark that is good at condensing life experience and generating wisdom always exudes unique charm.
Charity and passion
"I am a very grateful person. No matter whether the process I have experienced is hard or happy, no matter whether others are cynical or enthusiastic, I am grateful for life and life. It is precisely because of this grateful heart that I have a good mood every day and have been working hard. "
There are too many temptations in business. Dong Siyang always treats others sincerely with a grateful heart. "I have always believed that being a person with a sense of justice can bring some positive things to the surrounding area invisibly."
In fact, there is a' prejudice' against the post-80 s groups in society, feeling that they place too much emphasis on their personality consciousness and do not accept the traditional values of this society. In fact, after the Wenchuan earthquake, we also saw the courage and patriotism shown by the post-80s group, so we need a chance to prove that this group is actually a group with good public spirit and sense of responsibility. "Dong Siyang said.
In Dong Siyang's view, the definition of success today is different from her understanding when she was 16 years old. "At that time, I thought' success' was more about making more money, but now I don't think so. Now I think success is to achieve balance in life, such as family, career, life value, interpersonal relationship, health and wealth. If you simply regard fame and fortune as the benchmark of success, you will lose a lot of happiness. "
"I am a very grateful person. No matter whether the process I have experienced is hard or happy, no matter whether others are cynical or enthusiastic, I am grateful for life and life. It is precisely because of this grateful heart that I have a good mood every day and have been working hard. " Dong Siyang said that when she clearly knew that only a positive attitude could bring positive results, her heart began to change. Therefore, charity has become an important part of life in Dong Siyang. Born in 1980s, many people are still looking for their dreams, and many people are still looking for their future path in confusion, but Dong Siyang has just found her ultimate life direction, that is, to become a philanthropist, which is her second life goal after the entrepreneur's dream.
To this end, Dong Siyang gave up vacations and unnecessary business entertainment, and frequently participated in various public welfare activities at home and abroad. From the European and American Alumni Association Charity Dinner to the Jet Li One Foundation Charity Auction; From subsidizing grass-roots assistance of local public welfare organizations to touring public welfare lectures in colleges and universities across the country. Dong Siyang's trip was very tiring, but he enjoyed it very much.
Last May, 65438+February, a devastating earthquake occurred in Sichuan. The sudden disaster has caused great trauma and pain to the people in the disaster area. In the blink of an eye, the building collapsed, and in an instant, the towns and counties were reduced to ruins.
Dong Siyang saw this shocking picture through news abroad, and immediately booked a plane ticket and went to Sichuan to start volunteer work. Now, when people gradually forget the memories of the children in the disaster area, Dong Siyang still cares about the growth of those affected students.
In order to help children get out of the psychological shadow, Dong Siyang organized many happy holidays. "In the past few weeks after the earthquake, I often saw a group of children running and playing on the ruins, unattended." Dong Siyang said that in the process of dressing up, she came up with the idea of organizing a happy holiday to get out of the shadows: if children can concentrate, even simple centralized management can ensure their safety to some extent.
Without a teacher, Dong Siyang led the staff to play with them and taught them to sing. Gradually, through the efforts of all parties, a happy holiday took shape. Although there is a big shortage of teachers, there are more and more children and their enthusiasm is high. Dong Siyang and the volunteers are glad of their suffering.
The goals and directions of each stage of life will change. If I dreamed of becoming an entrepreneur when I was young, fortunately I am now recognized. Entrepreneurs can only be called entrepreneurs if they make certain contributions to society. Looking back on these years, I have seen the shadow of my youth in many successful people along the way.
I think there are many kinds of charity, which can be simple donations, building Hope Primary School, or going to the countryside to teach. I think anything that can help others can be regarded as charity. Now I divide my time into six parts, some of which are devoted to charity. I hope more people can realize what their real dreams are. Their dreams can be realized through hard work, as long as they are down-to-earth, do not give up and are not discouraged.
Dream and life
"The role of example is far-reaching. As long as my book can bring benefits to college students, I don't care about anything else. "
Last year, Dong Siyang, who experienced the ups and downs of the cardamom years, assembled and published the story and theoretical summary of his own entrepreneurial wisdom life and entrepreneurship: "2 1 year-old as president". For a time, such auras as "Dong Siyang, an entrepreneur born after 1980s", "President of Beauty", "Charity of Beauty" and "Master of Success" followed one after another. There are also some discordant noises during the period.
And Dong Siyang has been holding the mentality of "don't be humiliated, just look at the flowers before the court". Facing the comment that "2 1 year-old is a principal", Dong Siyang said that she only wants to do something related to college students' entrepreneurship. "The role of example is far-reaching. As long as my book can bring benefits to college students, I don't care about anything else. "
Of course, she does not deny the defect of blind reading: "Social practice in life is more important. Theoretical things are only a primary stage of life. "
Dong Siyang said that she has always had a dream, hoping to change the mentality of her peers for quick success and instant benefit one day. "They are blind, don't know what to do in the future, don't know how to pursue their dreams, and lose the naive romance that 18 years old should have." Dong Siyang said, I will tell them my story and share my successful experience.
"Life needs passion." Dong Siyang said that the first step to realize the dream is to set up a foundation for college students' entrepreneurship. The state has issued a policy to support college students' entrepreneurship, and she also plans to donate hundreds of thousands of royalties from the book "2 1 year-old President" to this "post-80 s" college students' entrepreneurship foundation, and will engage in more public welfare undertakings in the future to support the current college students' entrepreneurial activities.
"The idea of setting up the post-80s college students' entrepreneurial fund has a long history, especially at present, it is difficult to implement college students' employment, and there are many problems in entrepreneurship, such as lack of entrepreneurial skills, venture capital and entrepreneurial experience. Considering my own entrepreneurial experience, I intend to use the royalty of the book "2 1 year-old as president" as the starting capital to encourage more college students to fulfill their entrepreneurial dreams, especially to give more help to girls. After the fund is launched, it receives donations from caring people (enterprises) from all walks of life all the year round. "
In fact, Dong Siyang's speeches on various university campuses are all public welfare activities. Since the establishment of such a fund, she wants to put her ideas into practice and prove her ability and the external evaluation of her in the previous stage with actions.
Today, the book "2 1 year-old President" has sold more than 600,000 copies. Dong Siyang has also started to register foundations, and is also looking for some enterprises to talk about cooperation, hoping that * * * can build a business platform for more young people.
Dong Siyang said that the Foundation will set up a fund return mechanism, put the profit return of start-up enterprises into the Fund, make the Fund develop continuously, and rely on the entrepreneurial service platform to drive more enterprises to join this entrepreneurial model, so as to guide college students to start their own businesses rationally with a mature company operation concept.
Dong Siyang is a man with strong goals. Every step he takes is planned towards a clear life goal. She carries a notebook with her to record her feelings at any time. Every night, she will sit quietly for half an hour, reviewing what she did that day and feeling whether such a life is meaningful. She is like this. She often talks with her heart to make herself more aware of what she needs most and how to go on in her future life.
[Edit this paragraph] Dong Siyang's wisdom and classic quotations.
About entrepreneurship:
There are basically three directions to consider when starting a business: First, consider personal factors. Want to start a business, personal factors are very important, personal factors have several aspects. Such as mentality, character strengths, suitability for starting a business, entrepreneurial skills, etc.
About teamwork:
If you want to start a business, the team is very important. Entrepreneurship is definitely not a person's business, so you need to find the corresponding team, whether the team is complementary and whether the team has the same values. There are four kinds of people in the team that are indispensable: marketing experts, financial experts, practical experts and executive experts.
About corporate philosophy:
"Suppose there is a wolf now, and the wolf is still eating people. Wolves will certainly complain that people taste bad. I use an image metaphor to tell you that with the evolution of the characteristics of the times, great changes have taken place in human genes. People are no longer as strong and natural as before, and the ecological crisis has become a global problem. As long as you have a strong sense of mission, I can represent the post-80 s generation, and we have the heart to ignite the world with our meager strength. "
About personality factors:
Personality is basically divided into four categories: ability, activity, perfection and peace. You have to analyze what type you are. For example, the ability type is especially suitable for starting a business, because he has a pioneering spirit and can get up when encountering setbacks. Peaceful people may be more suitable for employment, for example, civil servants will be particularly good and the chances of promotion will be particularly high.
[Edit this paragraph] The first novel sold 600,000 copies and donated 6,543.8+0,000 yuan in royalties.
Thousands of luxury houses in Dong Siyang held a celebration banquet to celebrate that the sales volume of the debut novel "2/Kloc-0" became president at the age of 0 exceeded 600,000 copies.
The book "Being a President at 2 1 year-old" written by Dong Siyang, the president of Beauty after 80s, comprehensively and meticulously shows how Dong Siyang, the president of Beauty, went abroad to study alone, worked while studying, and made a fortune from scratch, becoming a female president with hundreds of millions of wealth and the secret of success. Since its listing in June 2008, the book has been warmly welcomed and loved by millions of teenagers and entrepreneurs, and has formed a huge sensation effect in society. Although some media have criticized and questioned the book before, its sales volume does not seem to have been greatly affected. According to people familiar with the publishing industry, by the end of June this year, the sales of this book had exceeded 600,000 copies. Become the biggest dark horse in the book market in 2008-2009.
Yesterday, in order to celebrate the sale of 600,000 copies of his first novel "Being President at the Age of 2/Kloc-0", Dong Siyang held a grand party in her apartment in Shanghai. Not only many business celebrities and tycoons were invited to join us, but also girlfriends and classmates came from afar to congratulate us. In addition, the presence of many "fans" and readers' representatives also brought Dong Siyang no small surprise.
Dong Siyang's apartment in Shanghai is located in a famous community in Shanghai. This is a single-family villa covering an area of 500 square meters. It is said that this is the earliest property that Dong Siyang bought in Shanghai after returning from overseas, and it is also the apartment where she lives the most in China.
On the same day, the party specially invited skilled French bartenders to prepare various classic cocktails for the guests, and also carefully prepared dozens of world classic snacks and desserts. The party started at 3 pm and lasted until 7 pm.
Ms. Xia, a business friend and chairman of a well-known clothing enterprise group, said: "The party was a great success. Let me once again see the attraction of Dong Siyang in the business world. Congratulations on her bestseller. "
Mr. Chen, a famous Italian overseas Chinese and chairman of an education group in Shanghai, said: "Congratulations on the book sale in Siyang! The party was a great success! " When the author asked Mr. Chen what she had gained at the party, Mr. Chen thought about it and said with a smile, "I found that her family actually collected Fan Ceng's paintings and calligraphy, which really impressed me."
On the same day, Dong Siyang's close friends and classmates also traveled thousands of miles to congratulate him. Among them, a young man in his twenties is quite noticeable. He looks like Japanese movie star Kimura Takuya, speaks fluent English, and is close to Dong Siyang, talking and laughing. According to informed sources, this young man is a Singaporean named Jimmy and a close friend of Dong Siyang for many years. This time, he came from New Zealand to congratulate Dong Siyang.
At this celebration dinner, the presence of many fans and readers' representatives also brought Dong Siyang no small surprise. They gave Dong Siyang an elaborate gift-a hand-made wreath with colored stones in the middle: "Come on, Siyang! We love you forever! " In that case. After receiving the wreath, Dong Siyang's face showed an expression of great surprise and excitement.
Wang Jiahui of Fudan University in Shanghai said, "I am very shocked today. This is probably the' entrepreneur' party written in Sister Siyang's book. " She told the author that after watching "2 1 year-old President" last year, she wrote many letters to Siyang and often visited her restaurant in Dragon Dream Shopping Center. For her, Dong Siyang seems to be a spiritual sustenance and a banner in her heart. Unexpectedly, a few days ago, she suddenly received an email saying that Siyang was going to hold a party and wanted to invite her over. She said that Siyang's success inspired her greatly, and she believed that she could have such a wonderful life in the future.
Another reader representative from Beijing, Bai Xue from Beijing No.80 Middle School, said, "I feel very lucky to be able to attend this party. I learned a lot today and feel very happy. Thank you, Sister Siyang, for your encouragement. I will cheer! "
Dong Siyang said that she was glad that her poor work was recognized by readers. I just hope I can take this party to express my gratitude to her friends who have always given her love and support. At the same time, Dong Siyang also said: "Recently, I collected 600,000 copies of the book" 2 1 year-old President ",* * and a sum of money I took out made up 1 10,000 yuan. I have donated this 6,543,800 yuan to the China Committee for the Care of the Next Generation Foundation, which was established with this money.