Have you ever met a developer who promised to "buy a house and send a degree" before buying a house, but failed to deliver it afterwards? Or did the developer promise to "be a landlord easily in the university and next to the subway" and other super-high returns, but in the end it became a mirage? Now, these false real estate advertisements will finally be rectified! From September 1st, the special expressions such as appreciation, educational real estate, return on investment, buying a house and sending an account will not appear in real estate advertisements.
The strictest Advertising Law in history has been implemented
The 14th meeting of the 12th the National People's Congress Standing Committee (NPCSC) passed the newly revised Advertising Law, which was implemented on September 1, 215.
These ten types of real estate advertisements will be banned.
First, buying a house has a very high return on investment.
It is similar to buying a house with a 15% return on investment, and the return on investment will increase by 7% every year ... It will not be allowed.
according to the advertising law, advertisements for goods or services with expected return on investment shall not contain guaranteed survival for future effects, benefits or related situations, express or implied capital preservation, risk-free or guaranteed benefits, etc.
second, renting out the house for 1-6 years, and renting the house every year
The new advertising law stipulates that financing or financing in disguised form shall not appear in real estate advertisements
Third, it is a 5-minute drive from XXX and 3 minutes to Guomao
The new advertising law stipulates that real estate advertisements shall not contain the time required for a real estate project to reach a specific reference.
fourthly, the new advertising law stipulates that real estate advertisements shall not contain contents that violate the relevant state regulations on price management.
Fifth, buy a house to attend XXX primary school, and buy a house to send an account.
The new advertising law stipulates that real estate advertisements must not contain the promises of advertisers to be able to registered permanent residence, find jobs, enter higher schools and other matters for residents. It is not allowed to make misleading propaganda on transportation, commerce, cultural and educational facilities and other municipal conditions under planning or construction.
Sixth, the geomantic omen of real estate
The new advertising law clearly stipulates that real estate advertisements should not contain feudal superstitions such as geomantic omen and divination, and the description and rendering of the project should not contain anything that violates social public order and good customs.
Seventh, adjacent to the ×× mansion and enjoying the mature high-end environment
The new advertising law stipulates that advertisements for real estate projects shall not use other project images and environments as the effect of this project.
Eighth, pre-selling ××× finished products and giving ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
Ninth, the opening price is ×× 1 million, and it is sold out in half an hour
The new advertising law stipulates that the cited contents such as advertising data, statistical data, survey results, abstracts and quotations should be true and accurate, and the source should be indicated; If the cited content has the scope of application and the validity period, it should be clearly stated.
Tenth, extreme propaganda words shall not use
the provisions of the new advertising law. Such as: national, world-class, highest, best, largest, first, unique, first, first choice, best, largest, accurate, top, highest, lowest, most, most, cheapest, latest, most advanced, maximum, latest technology, most advanced science, national products, filling domestic gaps, absolute. The first in China, the first in the whole network, the world leader, the top technology, the latest science, the latest technology, the most advanced processing technology, the most fashionable, the best, the top, the top, the ultimate, the most popular, the trump card, the sales champion, the first (NO.1\Top1), the ultimate, permanent, the trump card, the head, the leader brand, unique, exclusive, and unique. Including but not limited to these extreme words, shall not appear in all advertisements of real estate.
(The above answer was issued on September 17, 215, and the current relevant housing purchase policy should be based on the actual situation)
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