"Wuyue Plaza" is a brand of urban complex project under Xincheng Holding Group. Starting from the emotional needs of China families, Xincheng is committed to building "Wuyue Plaza" into a sentimental and unrepeatable large-scale China experiential business brand. Starting from the multi-dimensions of urban supply and demand and customer demand, this paper puts forward and forms the latest value system of "Wuyue" with the core concept of "three districts, two lines and five in one".
"Three Districts" refer to high-quality business districts, vibrant communities and happy residential areas. It integrates retail innovation, aesthetic perception, online linkage and community sharing. , a "quality business circle" with "all ages, all formats and all quality" as the core; Linkage business circle (shopping center) and residential area to realize unbounded connection of space and experience.
"Two lines" refer to customer lines and service lines. Customers move the line, starting from the functional interaction needs of the life circle, to create a "Lang Jing" that runs through the three districts; Service line, around the four core roles, builds a happy value service platform, and realizes digital, convenient and intelligent butler service through the combination of online and offline.