The advantages of choosing to open a clothing store are familiarity with the clothing industry, low project cost and easy entry and start. And I'm a little interested in clothes, which is a combination of interest and career.
Second, the location of the store.
The store is located in the industrial zone and belongs to a small commercial store. At present, the commercial nature is not mature enough, and the flow of people is small. So I think in this place where there is no floating population, the goods must be diversified, but it can't destroy the shopping atmosphere of the whole store. This shop is located in an industrial zone and is not suitable for selling high-end consumer goods. My position is that the middle and low grades meet the market demand. The price is moderate, and consumption is a place where you don't lose face and spend too much money.
Investment analysis
Capital construction fee: 25,000 yuan
Store deposit: 3900*2=7800(2 months rent)
Rent: 78m2 *50=3900 (monthly rent)
Decoration fee: 1W
Down payment fee: 2W
Liquidity 6K
Other expenses:
Sihang decoration
1. Semi-open, glass door, glass door can prevent dust layer, but also enhance the value of clothes, the exit is slightly larger, equipped with windows, the store decoration is simple, because too much decoration will make customers feel flashy, so customers must have trust in it and think it is worth the money. The space in the store should be just right.
2. Ceiling: The ceiling can be painted dark (black/brown, etc.). ). The wall design should be unified with the ceiling, and the walls on both sides can be painted in cool colors, because dark and light colors can expand the area. Light colors such as brown can be matched with various colors, and the front wall can be painted with warm colors, just like red and golden yellow.
3. Hardware equipment such as lighting is also very important. Cold and warm collocation is most suitable for clothing stores. If it is all cold light (that is, the white light you usually see), although the store is bright, it feels pale and not warm enough, and the clothes will not be soft enough! Adding warm light (yellow light like the spotlights you usually see) can neutralize the pallor, and the clothes irradiated are more moving! There must be air conditioning in summer, otherwise it will be difficult for the store to retain customers who have the patience to choose clothes, and the clothes are sticky and not in the mood to try on.
4. The store name and signboard must be creative and concise, which can attract passers-by into the store. The signboard must be the same color as the main wall. The color of the storefront should be unified, and the colors of clothing and decoration should be harmoniously integrated, so that people can see the main color of the storefront at a glance. But the unity mentioned here does not mean that the colors of clothing and decoration are exactly the same, which will make the store look monotonous and dull, so the local areas should be in contrast and obey the whole.
5. Fitting room (still under reference)
6. There are tea sets and magazines in the shop for customers to rest.
5. Purchase and purchase channels
1, goods selection: sample selection, style, brand and quantity, and grasp the local market conditions: What new varieties appear? What is the sales trend? What is the price increase? What is the purchasing power status? Generally, I can know fairly well.
2, the goods should be marketable, the right quantity, to prepare a procurement plan, of course, can also be modified in the procurement process. When purchasing goods, first go to the market, have a look, compare, ask, calculate and think about it, then start purchasing goods later, sell as little as possible, and then purchase goods in moderation. Because it is a new store opening, customers must be given many choices in styles.
3. Arrange goods every Wednesday or Thursday, so that new goods will definitely arrive at the store every Saturday, but only some new goods will be delivered and some will be left until Sunday! If you enter the peak sales season, make up the goods once every three or four days! Every week, new goods will be put on the shelves, mainly in the middle, supplemented by high and low grades (high-end embellishment, low-end moderation)
"March 8th", "May 1st", "National Day" and other sales climax, don't wait until about the same time to stock up, you can start preparing half a month in advance! Give yourself enough time to arrange!
Six marketing strategies
1, ready, ready to choose the official opening. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.
2. For the surprise of coming to the store for the first time, give free trinkets and pendants, and let them fill out a customer form (as a customer database) to increase the possibility of coming to the store next time and convey the information that new goods are on the shelves every week.
3. Use the customer database to give a little help under some excuse, let them come to the store to pick up or tell the discount news, or send out-of-season clothes (to be quantitative) or birthday gifts for free.
4. Buy a proper amount of ladies' handbags, and inform the customer to send a lady's handbag when shopping in 400 yuan at one time (the lady's handbag should be displayed in the store, and it is appropriate to buy it in 38 yuan with a price tag of 300, which will give the customer a sense of value for money) or to spend more than 600 yuan. (After winning the prize, it will accumulate again)
5. Introduce new customers. For example, for every new customer introduced, 50 yuan will give the recommender a shopping voucher after the merger of 200 yuan and above.
6. Manage old customers and customers with VIP cards. Send short messages to customers on birthdays, holidays, new products and promotions, keep in touch and establish good relations.
7. Long-term gift: buy 88 yuan and get a beautiful cosmetic mirror (buy it yourself, print the store name and phone number, which has obvious publicity effect on the store).
Seven stores sales management
1, daily sales list (after work, computer statistics)
2, daily commodity inventory records
3, monthly inventory table, keep the receipt, easy to statistics at the end of the month.
Eight shopping guide terms
1, shopping guide clothing should be neat and clean, and in good mental state.
2. When the customer approaches the store, he first greets: "Hello! Welcome. "
3. When the customer fixed his eyes on a certain style: "Hello, this is the most popular style this year, which has certain advantages", he took the initiative to ask its size and took the goods down to the customer.
4. Try on clothes that customers are interested in: "This style and color suit you very well, please try them on."
If the customer chooses a certain dress, praise her good eye in time: "You have a good eye. You chose my best-selling style and I'll help you pack it. "
6. Don't ask customers what they think after trying it on, but take the initiative to say, "This style suits you very well."
7. To receive cash, you have to sing and pay: "* * * charged you 100 yuan, looking for you 12 yuan, thank you!
8. When handing over products. "Please keep it, thank you for your patronage!"
9. When the customer chooses not to buy. "It doesn't matter, you are welcome to come again. We have new goods at some time and come back when it is right. "
10, when the clothes the customer needs are out of stock. "I'm sorry, the style (No.) you want is temporarily out of stock. If it is convenient for you, please leave your contact information and we will inform you as soon as possible. "
1 1. When the customer asked for a discount, he bargained: "Sorry, our store has a strict promotion system and unified prices. Please forgive us for not giving a discount. " It's a lie to give you a discount today. It's not worthy of other guests.
12, when customers want to leave, look up at each other with eyes, send them to the door of the store, and nod "Please walk slowly! Win with "love" Regardless of the size of the customer, regardless of the success of the business, we must receive it warmly. " Incorrect business practices. "
9. Professional management system
1 Clean it twice a day, once in the morning and once in the evening, and keep it clean and hygienic inside and outside the store during business hours.
The model's clothes are changed every Tuesday and Saturday, and the goods are changed every Monday.
Ten after-sales service
1. If you find quality problems (excluding human activities) when shopping in our store, you can exchange goods with the receipt before washing water (within three days).
2. If the goods sold are off-line or modified, they can be repaired free of charge.
Anyone who buys products in our store can get free ironing.