How to open a clothing store Location 1, the working status of people around you
If IT is in the IT industry, it is suitable to open some high-end OL clothes, casual clothes and clothing styles. Fabric and brand are more important, and colors are mostly decorated with black, white, gray, blue or solid colors. People who buy this kind of clothes pay more attention to details, and an embroidery and lace may be the prerequisite for their purchase. In short, you can observe that the clothes worn by women are mainly temperament, even if there are colorful modern girls, they are only a few. Generally, more successful women like to wear simple and capable clothes, and some people with higher education like to wear clothes with their own personality. Most people will choose a lady style like Ai Lian, with small lace on the neckline and small embroidery on the chest, and so on. In this regard, if you want to sell sportswear or non-mainstream, you can only say it is difficult. Because even if there are some women who like this style, the company is not allowed to wear these to work, and people are habitual animals, living in the IT circle for a long time, and the clothes they see are all of this style, so it is difficult to accept another style. In short, it is difficult to innovate by following the rules.
If there are many schools, then sports series, Japanese version of Korean clothing, non-mainstream clothing, relatively more choices, mass goods, brand goods ~ low-end, mid-end and high-end all have corresponding markets. High-end products are relatively difficult. By observing what styles the students around you like, it is not difficult to locate the goods. Moreover, most students are looking for fresh excitement, so opening a small shop with its own characteristics and distinctive style is relatively easy to succeed. But no matter how rich students are, they are willing to spend thousands of dollars on a bag and thousands of dollars on a pair of shoes. It is absolutely rare to buy underwear for 3-400. Students' mentality is very easy to change, there is no stereotype, and there is not much restriction on their suitable style. Maybe they still like lady style today. They will see that Ban Hua is wearing a fashion tomorrow, and they think it's good, so they immediately follow the trend to buy it. It is common to follow the trend. And most clothes won't last long, and they will be changed in a month or two at most. Most people won't wear last year's models this year. So you don't usually buy expensive clothes.
Be bold and innovative, have your own personality, and update your products quickly. Fashion and so on. I gave the most common example. It can be said that everyone can think of it The key is to read more books, ask more questions and think more. As long as everyone is careful and not afraid of hard work, they will have their own unique ideas, which will turn into money and flow into your pocket.
2. Are there more office buildings or residential buildings?
This is related to the economic ability of customers, the style of window display, the time of peak hours and so on.
If there are many office buildings, the basic sales time is 65438+ after 02: 30 noon and after 5: 00 pm. Under normal circumstances, we shop more and buy less, but the more we shop, the greater the future transaction volume. This kind of purchase is mostly rational consumption. Whether you can get more impulsive consumption will determine the quality of your business. Opening a clothing store in an office building, window display is very important. A quick look at people's commuting may give you an impression of the location and style of your store. They may come to visit you when they are resting, and they will make a deal when they meet their favorite goods. Even if you don't make a deal at that time, you may come to buy it after work at night. Or pay a salary and spend it later. Therefore, 15, 10, 20th is the best special event. Summary: It is more suitable for boutiques and warm environment, giving guests the most relaxed environment. This kind of consumption is enjoyment consumption.
If there are many residential buildings, it is suitable for making some foreign trade shops and children's clothes. The theme of display style is more goods and more styles. The peak time is after 6: 00 pm, and all day on weekends. It should be noted that this kind of shop needs to pay attention to that the most conspicuous display is best different from that on weekends. From Monday to Friday morning, full-time wives usually come to the store and like relatively high-end distinctive clothes, while Friday night, Saturday and Sunday are the days for everyone to rest. The display of gold location is based on the principle of large quantity, good style and low price.
3. Are there more new buildings or more old buildings?
The owners of new and old buildings should decide the grade and concept of consumption. The old building is low and the new building is high, which is generally the case. One of the important basis of pricing.
4. Average age
It is mainly young people and old people who decide the positioning and price of goods. It is worth mentioning that if the nearby communities are all new buildings and are all white-collar workers or small bosses, it proves that they are not old. Take a closer look at whether there are many couples around 27-3 1, and consider children's wear. There must be many children.
5. Supermarkets
If there are many large supermarkets, it proves that there are many residents and the consumption power is medium. Moreover, during the site selection inspection, you can know the peak traffic by looking at the supermarket cashier's receipt.
6. If there are many large shopping malls, you can consider taking advantage of the east wind to open a personalized shop around you. As long as it is distinctive, the price is high, there are shopping malls to take care of, and there are no buyers.
7. If there are many clothing markets, you'd better follow the market. The clothing market itself gathers all the people who buy clothes. It should be noted that if you set up a stall in the market, the location is very important. The best location is next to the elevator, next to the toilet and at the corner. It is best to actually investigate the flow of people in the whole mall and the flow of people in the booth you choose. It is also necessary to investigate which ones sell well in the market and how they do it. There are fewer repeat customers in shopping malls than God of Wealth, so the focus is on the quality of display and shopping guide. Most of the above viewpoints are personal summaries, which do not necessarily represent correctness and comprehensiveness, but just give friends an idea. When time permits, do as much investigation as possible and make a comprehensive investigation. The principle is that it is best to find a good local store to learn some good experiences and add your own characteristics.
What should I pay attention to when opening a clothing store? Store location experience 1
First of all, you should be in an area with convenient transportation, or near several major stations (which is also convenient for you to purchase and pick up goods). You can open a shop on the street within 20 minutes' walk. It is best to open a shop on the crowded side. A city will be divided into several business districts, and the city center and sub-center are divided. In practice, we will face the problem of location of main roads, intersections of main roads, secondary roads, communities and urban-rural fringe. Most office workers live outside the city center, accounting for a considerable proportion of the consumer groups. Most of them go to work in a hurry in the morning and have enough time on the road after work in the afternoon. According to statistics, there will be an obvious and stable consumption hump in the shops along the main road within eight hours during the day and two to three hours after work. Therefore, the location of the main road (intersection) should be combined with the above situation, and the side near the radiation direction outside the city center should be selected (the intersection should consider the superposition of the two directions), which is beneficial to customers' parking.
What should I pay attention to when opening a clothing store? Experience in store location II.
Near the place where people gather. Such as city squares, cinemas, parks and other entertainment places, or supermarkets, large factories and institutions, on the one hand, can attract pedestrians to pass by, on the other hand, it is easy for customers to remember the location of clothing stores, and it will be easier for tourists to introduce themselves to others.
What should I pay attention to when opening a clothing store? 3.
Choose a place near where the population will increase. The development of enterprises, communities and municipalities will increase more customers for clothing stores and make them have more development potential in operation. Although it is expensive to open a store in a large shopping mall or supermarket, it will enjoy a huge passenger flow with the shopping mall (supermarket), adapt to the promotion activities of the shopping mall (supermarket) in combination with the sales situation, adjust the product structure in a timely and seasonal manner, and become a new store that contributes profits to the company. In addition, in the process of site selection, it is necessary to thoroughly analyze the population density, occupation composition, family size, average household income, consumption expenditure, gender ratio, age structure, floating population, total number of stores, consumption tendency, purchase time and purchase motivation in the surrounding areas, and study the corresponding layout of chain outlets in the designated area. The principle is to determine a central store combination, according to the layout of the city business district, in order to better establish.
What should I pay attention to when opening a clothing store? 4.
There are a large number of clothing stores in this area. Choose a large number of clothing gathering areas, although consumers have a lot of choice and fierce competition, but the passenger flow will be relatively large. Facts have proved that for shops like fashion clothes, if they can concentrate on a certain location or block, they can attract more customers. For example, all the shops in a street sell clothes. When consumers want to buy clothes, they will first think of going there, because there are relatively concentrated clothing stores, which can be carefully selected and it is easy to find their favorite clothes.
What should I pay attention to when opening a clothing store? 5.
In addition to the large passenger flow, it should also be noted that you should choose the side with fewer crosswalks or obstacles. Many times, pedestrians cross the road, because they concentrate on avoiding vehicles or other pedestrians, it is easy to ignore the shops on one side. Especially to open clothing stores, mainly fashionable women. A good shopping environment is very important, and a comfortable mood can often stimulate people's shopping desire.
Instead of choosing a storefront that is now favored by merchants, it is better to choose a street that has recently turned from cold to hot. This requires a little insight into the local urban planning: the intersection of quasi-main roads will be enlarged and beautiful according to the standard of building image stores, and the image will be highly unified with chain stores. If possible, install the main color and curtain color of the whole building into the same color as the enterprise VI system, which will look harmonious and beautiful from a distance and enhance the visual impact. For low-rent areas such as Beilu Street (Hutong), residential areas and urban-rural fringe, it is necessary to be close to residential areas and medical institutions, and the closer the distance, the better, especially where there are competitors nearby. Whoever is closer to a small step may take a big step in sales.
What should I pay attention to when opening a clothing store? 6.
For small operators with limited funds. Sometimes it is better to find a business place with moderate location and low price first, and then determine the business direction according to the local environment.
The key to the location problem of opening a store is: how to use geographical advantages to obtain a large number of customers and actual sales. Therefore, we must always pay attention to the urban construction trends in the local urban areas, study the urban development direction and consumption trend of the city, and investigate the scale and main destination of people flowing along the street during the main consumption period. What should I pay attention to when opening a clothing store? What should I pay attention to when opening a clothing store?
Matters needing attention in opening a clothing store 1. Site selection should be based on the business orientation of your own store.
Before choosing a store location, you must first make clear your business scope and business orientation. To choose a business circle with convenient transportation, we should also consider whether our target consumer groups are mainly for the general public or middle and high-end consumer groups. Simply put, it is to choose a place that can be close to more target consumer groups. Usually, most shops are suitable for choosing blocks with large traffic, especially mature business districts with frequent local commercial activities and dense commercial facilities.
2. Try to avoid being located in a street subject to traffic control, and there should be a place suitable for parking in front of the store.
In order to facilitate traffic management, many cities will set up traffic control on some main streets, such as one-way traffic, limiting vehicle types, limiting transit time and so on. Shop location should avoid these places. Try not to open a shop on a fenced street in the middle of the road, because it will limit the flow of people across the street. Even if your store sign is very eye-catching, the customers across the street can only? Sigh at the store? . Convenient transportation is one of the conditions for choosing a shop location. It's best to have a bus stop near the store and a bus stop for taxis. In addition, there should be a parking lot or open space in front of the store or its accessories, which will be more convenient for customers to shop.
3. Choose areas where residents gather and the population is concentrated, and don't open stores in areas with fewer residents and slower growth of residents.
Popular areas are basically conducive to opening stores, especially supermarkets, convenience stores and dry cleaners. In the newly developed areas of the city, there were few residents and few people at first. If there is a lack of more floating population, it is not suitable to open a shop. Although sometimes opening a store in a newly-built area can sell goods exclusively, it is often difficult to support the daily operation of the store because there are few customers.
4. It is necessary to know in advance whether the store is likely to be demolished in the near future, and whether there are property rights disputes or other problems in the house.
With the rapid development of the city, the transformation of the old city is likely to be encountered in operation. To open a shop, we must first investigate and understand the local urban planning to avoid easy demolition. Dangerous? Open a shop in this area. When renting a house, we should also investigate the purpose of the house, such as the quality of the house, whether the owner has property rights or other debt disputes, and so on. Ignoring these details will often lead to the premature death of the store and bring huge losses to itself.
5. Pay attention to the characteristics of the street where the store is located and the trend and classification of street passenger flow.
A street will form its own different characteristics because of different traffic conditions, history and culture, and location. Choose a street with smooth traffic and a lot of people at both ends of the street, and avoid being in the same street. Dead end? Open a shop in a shop. The location and orientation of shops are also important. The facade of the storefront should be as wide as possible, and attention should be paid to shelter from the wind in winter when facing north, shading in summer when facing west, and so on. On both sides of the same street, the passenger flow is not necessarily the same because of the walking habits of pedestrians. It is necessary to carefully observe the direction of passenger flow and choose the side station with more passengers.
6. Choose a community with similar shops, or choose a professional market suitable for your own shops.
? Shop around? It is a shopping method that many people often use. It is easier to attract more target consumers by choosing neighborhoods with similar shops. Don't worry about fierce competition. The gathering of related stores helps to increase the attention of the same target consumers.