Major mobile phone manufacturers' markets, third-party application stores, large platforms, PC download stations, mobile phone WAP stations, collection stations, recommended media for mobile Internet applications, etc. Basically, it can cover the distribution channel of Android version: the first step of promotion is to go online, which is the most basic. It doesn't cost money, as long as the coverage is the widest. Over the years, the author has always agreed that the wider the store, the better the products will be pushed.
● Android AppStore channels: Baidu, Tencent, 360, Ali, Huawei, Xiaomi, Lenovo, Coolpad, OPPO, VIVO, Gionee, Meizu, Google Play, other Internet mobile phone brands, pea pods, Jifeng, An Zhi, PP assistant, brush assistant, mobile phone housekeeper, etc.
● Operator channels: MM Community, wostore, Tianyi Space, Huawei Smart Cloud, Tencent Application Center, etc.
●PC: Baidu application, mobile assistant, software housekeeper, etc.
●Wap stations: Pickled Pepper, Skynet, Lexun, Yisou, etc.
● Web download stations: Sky, Huajun, Extraordinary, Green Soft, etc.
● Release channels of ●iOS version: AppStore, 9 1 assistant, PP assistant, synchronous push, quick use of Apple assistant, iTools, limited time free encyclopedia, AISI assistant, etc.
2. Channel promotion of operators
China Mobile, China Telecom and China Unicom have large user bases, so they can pre-install their own products in the operators' stores and take advantage of the capabilities that the third party does not have. If it is a good product, you can also get subsidies and support from them. The marketing department should have a special channel specialist, who is responsible for communication and cooperation with operators, and make a good plan for project tracking.
3. Third-party stores
Due to the early entry and the accumulation of users, third-party stores have become many APP traffic portals, and there are nearly 100 third-party application stores across the country. Channel specialists should prepare a lot of materials and tests to connect with the application market. The rules of each application market are different, so how to communicate with the person in charge of the application market and accumulate experience and skills is very important. If you have enough money, you can put some advertising space and recommendations.
4. Mobile phone manufacturers' stores
Major manufacturers pre-install stores in their own brands of mobile phones, such as Lenovo Music Store, HTC Market, opponearme, Meizu Market, moto Smart Accessories Park and so on. The channel department needs more operation specialists to contact the stores of mobile phone manufacturers.
5. Promotion of integral wall
The "integration wall" is a page that displays various integration tasks (downloading and installing recommended quality applications, registering, filling out forms, etc.). ) In an application, let users complete tasks and get points. Users complete tasks in the application embedded in the integration wall, and the developers of the application can get corresponding income. The whole wall is lifted quickly and the effect is obvious.
Most of them are in the form of certified public accountants, with prices ranging from 1-3 yuan. But considering the comprehensive cost of active users, the cost is high and the user retention rate is low. Companies in this industry include Taipuxi, Wei Yun, Mi You and Wanpu. The integration wall is suitable for large enterprises with funds, and it is necessary to develop user teams as soon as possible.
6, brush list promotion
This promotion is an informal means, but it is very popular in China. After all, most Apple mobile phone users will use the APPStore to download apps. If your APP is directly in the front position, of course, you can quickly get the attention of users and get a higher real download volume.
However, the price of brushing the list is relatively high. The price of the top 25 in the domestic list is about 10000 yuan/day, and the price of top5 needs more than 20000 yuan/day. Because this kind of promotion cost is relatively high, it is usually done together with news hype, so it is easy to become famous quickly.
7. Social platform promotion
At present, mainstream smartphone social platforms have clear potential users and can promote products quickly. This kind of promotion basically adopts the mode of cooperation and sharing, and there are various ways of cooperation. Companies in this industry include Wei Yun, Ninetowns, Tencent and Sina.