1. Location is important, and rent is more important.
Opening the door to do business, the location is very important, not a geomantic superstition, but a failure lesson summed up by countless industry martyrs, but one more thing, the location of milk tea is completely proportional to the rent. Unlike the real estate industry, the milk tea industry can eat a meal for one year; The milk tea industry is made of iron, with small profits but quick turnover. There must be enough customers and rich income every day to afford expensive rent and labor.
2. Tea is also divided into peak season and off season, which should be treated differently.
Before I opened the store, I always thought that there was a market for milk tea all year round. But the fact is that those tea shops close to schools and tourist areas will have obvious off-season and peak season. Because the main consumers of milk tea are students and young women, more students only go out for consumption on Saturday and Sunday, and office workers only go out for a walk on Saturday and Sunday.
3, the details are not forewarned, but the details are fatal enough.
Maybe you never know when your customers will start to lose. But when you think of yourself as a consumer and feel the whole store from the perspective of the first bystander, you may see many problems in store design, product taste and service quality. You will also find the reason why consumers give up your tea shop invisibly.