In order to ensure the smooth development of work or things, it is necessary to make plans in advance, which is one of the planning means. Then the question is coming, how should the plan be written? The following is a model essay (5 selected articles) that I have compiled to show the planning scheme. Welcome to reading. I hope you will like it.
Exhibition Planning Scheme 1 I. Preheating
One month before the event, various media, such as paper media, electronic media and portal, began to publicize the event. Make high-end invitation letters, put in DM advertisements, cooperate with high-end real estate, jewelry stores and high-end clubs, put in activities to promote Yi Labao, and send invitation short messages and promotional contents on its customer short message platform.
First, customer-oriented
1, government: government leader
2. Enterprises: brand users and brand exporters; Team leader of the cooperative enterprise in this activity
3. Celebrities from all walks of life
4. Volkswagen: middle and senior people.
5. The cooperative big customers of mahogany manufacturers.
Second, the activity positioning
The whole exhibition is based on China classical culture, which highly highlights the typical cultural value of mahogany furniture. The matching of exhibition process and layout, and the setting of activity content enhance the interactivity, cultural exchange and visual enjoyment, leave a deep impression on customers and guests, and enhance their activity expectations. Create the first international exhibition of mahogany furniture, and let the world look up to China culture.
Third, the exhibition layout
1, outside the venue:
(1) Set up 1 arch and hang 1 banner (event theme) before the exhibition; Floating balloons and vertical banners (congratulations to the unit);
(2) A red carpet is laid in front of the exhibition hall, and Yi Labao (theme advertisement) and Yi Labao, a mahogany manufacturer, are placed on both sides;
(3) Arrange a hostess to guide the guests at the entrance of the exhibition hall;
(4) Establish an information office. There are experts in the consulting office who are responsible for answering the inquiries of customers and guests attending the meeting. There are brochures of mahogany manufacturers, cooperative enterprises and exhibitors in the consultation office to provide relevant information for customers and guests attending the meeting.
2. Exhibition area:
(1) Set up an exhibition introduction column (exhibitor name, location of exhibition area) to facilitate exhibitors to find the correct location.
(2) Set up the map publicity area of the exhibition area, with Yi Labao, the booth area of fine mahogany manufacturers on the left, to provide customers and guests with information about the mahogany furniture exhibition;
(3) The aisles in the exhibition area are also paved with red carpets.
Four. Exhibition content
1, Millennium Crossing Redwood Furniture Exhibition
The mahogany furniture on display is equipped with models dressed in ancient costumes, cheongsam and other Chinese classical styles. It combines the beauty of China's classical and modern temperament to create a visual feast, which is beautiful and impressive to customers and guests.
2. Expert aesthetics, evaluation and comments
Invite several experts to sit in the town, enjoy mahogany furniture with customers and guests on the spot, identify the authenticity and rating, and "verify the identity" for many mahogany furniture.
3, mahogany knowledge quiz (quiz)
There was a prize-winning question and answer about mahogany knowledge, and the guests at the meeting had a warm interaction and won rich prizes.
(The prize can be mahogany home accessories, or it can be a preferential price for ordering. In addition, all participants can get exquisite souvenirs. )
4. Feng Shui Master Lecture
The combination of feng shui and feng shui explains the value of mahogany to life, and the royal nobles have a special liking for mahogany furniture. Mahogany furniture is good for the elderly (delaying aging), children (promoting brain development), hostess (beauty, staying young forever) and male host (showing dignity). Reflect the taste and wealth of family.
5. Brand matching exhibits jewelry, gold and jade.
Docking with brands of the same grade. Increase the weight of activities, attract the attention of customers and guests, and enhance the connotation of combining exhibition culture with modernity and the level of this exhibition.
(Play the role of collocation and embellishment, focusing on distinguishing between primary and secondary)
6. Face-changing performance
Professional face-changing actors gave a wonderful face-changing performance, which pushed the exhibition to a climax. Mahogany furniture has become a typical representative of China culture with its unique face-changing skills in China.
7. Painting and Calligraphy Exhibition and Woodcarving Art Exhibition
The collection, exhibition and appreciation of celebrity calligraphy and painting will enhance the cultural value of exhibition activities.
8. Celebrity issues
Invite a famous calligrapher to splash ink for this exhibition, in order to wish elegance, add artistic flavor to the activity and attract more people.
9. Through song and dance performances
The performance through classical song and dance set off the theme of the exhibition. The performance of professional Caballe performers mobilized the atmosphere of the exhibition and sublimated it again.
10, subscribe for the lucky draw.
Customers who order mahogany furniture on site can participate in the event, and various mahogany manufacturers will provide a series of rewards.
1 1, guzheng performance, tea ceremony performance, tea tasting
The whole activity was accompanied by a guzheng performance, with guzheng music as the background, which highlighted the cultural connotation of the exhibition. Guzheng and tea performance complement each other, which is the aesthetic and artistic atmosphere. Customers and guests attending the conference can have a rest, listen to guzheng music, discuss the appreciation of this mahogany and taste the delicate and fragrant tea while attending the exhibition. The exhibition site is elegant and pure, and the female model wearing uniform cheongsam clothes pours tea.
Vi. Highlights of the exhibition
The whole exhibition combines the typical characteristics of multiculturalism and China classics to match the mahogany furniture of the protagonist, and at the same time, it also strengthens the effect of paying attention to culture! Atmosphere rendering and aesthetic appreciation are not only about buying furniture, but also the eternal inheritance of China culture.
Exhibition Planning Scheme II The first Handan Film Animation Culture Festival is scheduled to be held in Handan International Convention and Exhibition Center from August 2 to August 3, 20xx. In order to promote the rise of Handan cultural industry and the construction of Handan legal system, the launching ceremony of Handan legal multimedia network platform was held during the cultural festival. These activities are summarized as follows:
First, the main venue part
(1) Opening Ceremony
1, activity introduction
A high-standard opening ceremony will be arranged for the exhibition, and leaders of Handan Propaganda Department, Cultural Bureau, Development Zone, Tax Bureau and other relevant departments, relevant industry organizations in the province, representatives of animation dealers (associations) all over the country, well-known exhibitors and mainstream media will be invited to participate.
2. Basic overview
Time: August 2, 20xx 10:00- 10:30 am
Venue: Main entrance of Handan International Convention and Exhibition Center
3. Participants
(1), leaders of organizers, contractors and special support units;
(2) Relevant city leaders who have made significant contributions to the exhibition;
(3), supporting units, co-organizers, government leaders at all levels, industry guests, exhibitors, news media, etc.
(2) The main contents of the exhibition
1, brand display and promotion of original animation enterprises;
2. Copyright trading, docking and copyright cooperation of animation publications and animation works;
3. Cultural publications and peripheral sales;
4. Excellent original film and television animation works display;
5. Anime drama performance;
6. Organize animation role-playing activities;
7. Cultural industry copyright trading platform;
8, film and television animation enterprise investment promotion meeting.
Second, the exhibition hall layout (omitted)
Third, booth specifications and charging standards
1, indoor booth
9 square meters (3 meters x 3 meters). There are three boards, two lights, a negotiating table, two chairs, a 220 volt, 15 amp power socket and a manufacturer's name tag (signboard). Price: undetermined
2. Indoor open space
Rent from 30 square meters
3. Meeting expenses
The price is not fixed, including industrial and commercial management fees, exhibition souvenirs, lunch, drinks, exhibition materials, certificates and other expenses. Arrange transportation, transportation and accommodation expenses.
Fourth, the exhibition planning
1. Exhibitor:
Film and television animation related: film and television animation original, film and television animation publications, film and television animation industry periphery, film and television animation technology production equipment and software, film and television animation design products and other enterprises.
Electronic game peripheral products: domestic digital electronic game products, smart home appliances, portable game machines, home game machines, digital entertainment products and peripheral enterprises.
Game manufacturers: online game manufacturers, mobile game manufacturers, telecom mobile phone operators, and e-sports platform operators.
Cultural periphery: toy manufacturers, children's products suppliers, book sales, etc.
Related organizations: animation colleges, education and training institutions, domestic animation societies, animation associations and animation websites.
2. Audience:
Professional audience:
Professionals with relevant experience in art/design, film and television animation/media, game development, animation production, exhibition and other animation and game fields.
(2) Students:
There are students in the fields of art/design, film and television animation/media, game development, animation production, exhibitions and other animation games.
(3) people from all walks of life.
3. Invitation letter
4. Advertising means
Direct mail contains accurate information (necessary)
Telephone fax includes accurate information (necessary)
(3) The agent flaunts and lets others act as agents.
(4) Internet online exhibition
(5), through customer introduction, peer introduction and other ways.
5. exhibitor budget.
(1), employee salary:
(2), publicity expenses:
(3), public relations fees:
(4) Telephone and fax fees:
(5) Agency fee:
6, exhibition schedule control
(1), two months before the exhibition, carry out newspaper and online publicity.
(2) Invite exhibitors and issue invitations 1 month before the exhibition.
(3) Invite important visitors 1 month before the exhibition.
(4) Three days before the exhibition, the exhibition hall is open to handle exhibition-related matters.
(5) Organize data and investigate exhibitors every day during the exhibition.
(6) Post-exhibition related matters
V. Investment planning
1. Invite professional audience to domestic animation unit through the competent industry unit.
2. Invite professionals from all over the country to visit and negotiate by using the relevant enterprise information in the relevant database.
3. Invite the heads of original animation publications, industrial periphery, technical production equipment and software of film and television industry, animation design products and other enterprises to meet face-to-face with suppliers.
4. Major investment promotion activities
(1), event title investment;
(2) Investment in designated articles for cultural festival exhibitions;
(3) The whole advertising process of cultural festival periodicals attracts investment;
(4) Advertising investment in brochures and gift bags.
Advertising and media promotion of intransitive verbs
The exhibition is published in a generous 16 format, printed in color on imported coated paper, with pictures and texts. Mainly distributed to member units of various associations, visiting merchants and related users. The advertising price is: 9000 yuan for the front cover, 5000 yuan for the back cover, 3000 yuan for the second cover/title page, 2000 yuan for the third cover, and 1500 yuan in black and white. Note: All films are provided by enterprises, with the size of 2 10 mm *285 mm. Participating enterprises should send the films or design drafts to the organizing committee before June 1, and the advertising fee will be paid in one lump sum.
Exhibition planning scheme 3 1. Exhibition Name: 20xx 19th China (Shanghai) Building Decoration Materials Expo.
2. Venue: Shanghai New International Expo Center (No.2345 Longyang Road, Pudong New Area, Shanghai)
Three. Exhibition time: 20xx September 26th-28th.
Four. Si Nuo. : Booths F32 and F33 of N4 venue.
Verb (abbreviation for verb) participates in the purpose:
1, domestic and international marketing channel expansion
2. Establish the brand and popularity of the company.
Arrangement of intransitive verbs exhibition
1, preparation before exhibition
(1) Work arrangement (reception, negotiation, information distribution, follow-up and division of labor)
(2) Work arrangement (working hours, scheduling, daily booth meeting, etc.). )
(2) Check whether the exhibition contents are in place (including exhibits, product information, publicity materials, equipment and tools, etc.). )
2. Booth preparation
(1) Exhibited products: 1, category 2, specification 3, quantity 4, sample classification and quantity 5, placement position.
(3) the layout of the booth; Including the overall design and material preparation of the booth. (promotional videos, samples, brochures, etc. )
3. Exhibitors' clothing: Exhibitors must wear uniform formal clothes and company badges during the exhibition.
4. Publicity materials: 1, brochure 2, leaflet 3, business card.
5. Booth layout
6. Exhibitors: exhibition arrangement, exhibition withdrawal, exhibition material distribution, exhibition logistics, goods classification, storage and collection, etc. , arrange responsibilities, select the number of people, and allocate!
(2) During the exhibition:
1, product promotion activities:
① For the implementation of the promotion policy, give certain preferential treatment to the customers who sign the purchase contract on site (to be determined). ② On-site contracted customers can get a beautiful gift such as MP3, transportation card, gift box tea and digital camera.
2. Media reports:
(1) company website for synchronous reporting.
② Domestic and foreign industry media reports.
3, to mobilize the popularity of the booth site activity planning:
Activity 1: product lecture (calculation of hot-dip galvanized square pipe, angle steel and channel steel, product characteristics) Activity 2: quiz with prize knowledge.
(3) After the exhibition:
1, the prospective customer will follow up.
2. Carve the fiery scenes in the exhibition into CDs, integrate the image and repackage them.
3. Follow-up reports on the website.
Intransitive verbs exhibit materials:
1, promotional materials:
① Invitation letter of potential customers √.
② Company profile
③ Product brochure √.
④ Poster √.
⑤ Gift
2. Negotiation materials:
① Business card √.
② Related contracts
3. On-site material supply:
① Statistical table of customer data
② Guest sign-in book
(3) Business card holder: one is to hold the business cards of company employees and the other is to hold the business cards of guests.
Seven, warm tips:
1. Pay attention to the placement and demonstration of notebooks during the exhibition to prevent theft.
2. Pay attention to the whereabouts of the invited customers, when they arrive and receive them in time.
3. During the exhibition, exhibitors are not allowed to have meals on the spot, but should respect the brand level and keep the exhibition hall clean and tidy.
4. After closing the museum every day, a summary meeting should be held in time to sum up the day's work and solve problems in time. Important big customers try to make an appointment that night or the next day.
5. The staff participating in the exhibition should wear work clothes uniformly, reflecting the company's good mental outlook and the business requirements of Zunchao brand.
Exhibition planning scheme 4 1. Determine the purpose of the exhibition
To hold an exhibition, we must first determine its objectives. An exhibition is successful if its activities can accurately achieve its goals. Usually, our goal is to publicize the company's image, promote product sales, display new products, keep close contact with users, and deeply grasp the market information dynamics and market demand.
Second, choose the right venue.
Choosing a suitable venue is an important part of the exhibition plan. First of all, we should consider the way of crowd movement, understand the direction of crowd movement in the whole exhibition venue, and then choose the booth accordingly.
Whether to set up a booth next door to a competitor has caused a lot of controversy among manufacturers. Manufacturers can make effective use of such booths and actively display the advantages of their products over their competitors. If it is necessary to use hanging signs or covers during the exhibition, you must choose a position high enough to avoid blocking visibility.
Third, the background analysis of the exhibition
For example: professionalism, brand, authority and internationality.
Four. Exhibition arrangement
(1) Pre-exhibition preparation:
1. Determine the theme of the exhibition;
2. Determination of the booth;
3. Booth design and construction;
Can a clear theme and a high-quality booth definitely achieve our expected results? If there is no professional and meticulous booth layout, how to embody professionalism, brand, authority and internationality?
The purpose of attending the exhibition is the same. Participating in exhibitions is a good opportunity to improve the visibility of enterprises, publicize and promote new products or services, and participating in exhibitions has become a part of the business strategy of some enterprises. How to make full use of the exhibition effectively, make it the best sales and marketing tool for modern enterprises, and realize the long-term business goals of enterprises is the core issue that many enterprises pay attention to.
When designing and building a booth, we should take this center as the center, which is summarized as follows:
The design of the booth should highlight the theme, emphasize individuality, and at the same time give the audience an affinity in space and atmosphere to facilitate conversation. Make full use of all possible elements, such as the composition, materials, acoustics, lighting, colors and other decorative items of the booth, constantly give the audience a sense of freshness, stimulate their curiosity, make them interested in the booth, and then have a desire to talk with the exhibitors. Usually, we will outsource the "booth layout" to a professional AV equipment rental company. Choosing a leasing company with good reputation, strong sense of responsibility and reasonable price will reduce our workload.
4. How to effectively invite potential customers:
(1) Invite customers to attend as early as possible by sending invitations, and then arrange the schedule for each other. Remind the day before the exhibition starts.
(2) Prepare some gifts that can be divided into two parts, and print the company logo (meaning that many mobile billboards promote the company for free). Before the exhibition, send one of them together with the invitation letter to prospective customers, so that they must go to the booth to make up a complete gift.
(2) Promotion during the exhibition
1, product promotion activities:
Customers who sign the contract on the spot give a certain discount or give a weighty gift to encourage interested (hesitant) customers to sign the bill on the spot. After all, sleeping.
2. Matters needing attention in the exhibition
Details determine success or failure, and attention should be paid to some details in participation.
① Exhibitors should pay special attention to their own image besides wearing badges with company logo. Leave a bad impression on customers. As long as you can stop at your booth, at least he is still interested. You should welcome him actively.
(2) take the initiative to visit these peers, here refers to peers, not to the same product enterprises, but to similar product enterprises. Recommend your products to them, leave them some samples and ask them for samples, so that you can complement each other and enjoy resources.
At the exhibition, you will often meet spies from your peers, who disguise themselves as customers to get your price, technology and even customer information. Be vigilant.
(4) After the exhibition every day, sort out the customers of that day and record the talking points. In addition, according to the needs raised in the customer conversation, judge the product trend this year and discuss the development and promotion of new products with the company's decision-making level after the exhibition.
3. Daily work flow
7:30: After breakfast, the person in charge arranges the work for the day, and everyone receives the materials used for the day. 8:30: Arrive at the exhibition site on time.
9: 00- 1 1: 30: Investment promotion progress.
11:30-13: 00: The person in charge arranges the lunch in rotation.
13: 00- 17: 00: Investment Promotion Progress
17:00: sort out the data, submit the daily summary report in time and fill in the report.
18:30: Free activities or other work arranged by the company.
4. Reception steps in the exhibition
1, registration (customer name, unit and department, contact number, person in charge, etc. )
2. Live demonstration
3. Introduce the company and product background.
4. Show other prototypes
5. Invite interested customers to the negotiation area to facilitate the transaction.
6. If a customer signs the bill on the spot, try to render it and create a climax.
Step 7 distribute information and gifts
8. Send the customer out politely and make an appointment for the next visit.
9. Write down the customer's intention and the person in charge at the sign-in desk.
5. Media reports:
(1) company website for synchronous reporting.
② Shenzhen, Beijing and other domestic and foreign industry media reports.
③ Publicity of websites, forums /BBS/ blogs of major industries.
6. Event planning to mobilize the popularity of the booth:
There are many people at the exhibition, and everyone likes to gather in crowded places. Good on-site publicity can attract people into the exhibition hall and increase the popularity of the exhibition hall. Only when people are popular can they have wealth. Such as baking bread, lottery, giving out small gifts, free sample testing, prize-winning knowledge quiz, trading gongs, cultural performances, LED advertising video+theme playing, auction, etc. Because the exhibition is a "gallants" where many brands gather, it is particularly necessary and important to intercept the terminal. During the exhibition, it is necessary to keep abreast of competitors' developments, ensure that the exhibition is updated every 1-2 hours, and make quick adjustments. If temporary shopping guides are hired to distribute leaflets and placards at the entrance of the exhibition hall and near the competitor's exhibition hall, the interception effect is very obvious.
(3) After the exhibition,
1. Agent's follow-up.
2. Carve the fiery scenes in the exhibition into CDs, integrate the image and repackage them.
3. Follow-up reports on the website.
Exhibition planning scheme 5 I. Exhibition time:
20xx April 25-28
Second, the location:
Shenzhen Convention and exhibition center
Third, the exhibition background analysis:
1, meeting analysis:
Professionalism, brand, authority and internationality
The 20th China (Shenzhen) International Exhibition of Gifts, Crafts, Clocks and Housewares.
2. Composition of exhibitors:
Gift | Home, China "series of exhibitions is sponsored by Reed Exhibitions (Shenzhen) Co., Ltd., the world's largest exhibition, which is a joint venture between Britain Reed Exhibitions Co., Ltd. and Shenzhen Huabo Exhibition Co., Ltd. The purpose of the joint venture is to build the largest international gift and household goods exhibition in the Asia-Pacific region and even the world. The exhibition has been successfully held for 18 years, and it is held regularly in April of spring and June of autumn every year. The scale is growing at a rate of 20% per session, and it has now developed into the most professional, largest and most popular industry-level event in China.
Shenzhen Gift Exhibition-Professional Buyers: Each exhibition receives professional buyers from home and abroad 1.3 million people.
Shenzhen Gift Fair-Government Support: There are more than 50 associations and government-supported gift fairs.
Shenzhen Gift Fair-Best time: It will be held in parallel with the gift fairs in Hong Kong and Guangzhou, and the best purchasing time.
Shenzhen Gift Exhibition-Brand Exhibition: 19 Brand Exhibition has passed the UFI authoritative certification of the Global Exhibition Industry Association and is marked as a high-quality professional exhibition.
Fourth, the purpose of the exhibition:
1, domestic sales channel expansion
2. Company brand promotion
3. Expand domestic end customers
4. Promote new products to the market
5. Deeply grasp the market information dynamics, national policies and market demand.
Verb (abbreviation of verb) exhibition arrangement:
(1) Before the exhibition:
1, booth preparation:
① Determination of exhibition theme; (Promotion of Comcat Tablet PC)
② Determination of booth; (3C08) specifications 3X3 single hole (9 square meters)
(3) booth layout; Including the overall design of the booth and material preparation.
2. Invitations and strategies of agents and potential customers:
(1) The marketing personnel make an appointment with the intended agents and domestic potential customers by sending invitations (e-mail, telephone and fax) in advance.
(2) Prepare some gifts, such as making a lanyard with the company logo and name, and distribute it to the on-site visitors free of charge. Because these lanyards are usually beautifully made, most tourists are willing to change into their own admission cards after getting these lanyards. Visitors walk around the venue wearing these striking lanyards, which means that many mobile billboards are promoting our company for free. Prepare non-woven handbags with corporate image, which can be distributed on the spot. Handbags can play the role of mobile advertising (according to my statistics, the company still has about 500 handbags for Mimi cats).
(2) During the exhibition:
1, product promotion activities:
(1) Implement the promotion policy, sign the agency cooperation agency and sign the purchase contract on the spot.
Users will be given certain discounts (to be determined).
② Agents and customers who sign contracts on site can get gifts such as MP3, notebook inner bag (our company has ready-made) according to conditions.
2. Media reports:
(1) company website for synchronous reporting.
(2) Shenzhen, Beijing, Shanghai and other domestic and foreign industry media reports.
③ Publicity of websites, forums /BBS/ blogs of major industries. (1PAD, Sina, Alibaba, Baidu Post Bar, Zhongguancun Online)
3, to mobilize the popularity of the booth site activity planning:
One of the activities: product experience interaction
(3) After the exhibition:
1. Follow up with agents and customers.
2. Carve the fiery scenes in the exhibition into CDs or pictures, and integrate and repackage the images.
3. Follow-up reports on the website.
Intransitive verbs exhibit materials:
1, promotional materials:
① Company profile
② Product promotion color pages (Komi Cat 702 and 70 1 machine color pages)
③X-shaped frame
④ Poster
⑤ Gifts (handbags, notebook liner bags)
2. Negotiation materials:
① business card
② Related contracts
3. On-site material supply:
① Statistical table of customer data
② Guest sign-in book
(3) Business card box: one is to put the business cards of company employees, and the other is to put the business cards of guests.
Seven. Participate in the budget
1, the exhibition fee is 8950 yuan.
2. The decoration fee of the exhibition hall is 500 yuan.
3. The production cost of promotional items is in 300 yuan.
4. Prepare related gifts (using the company's existing gifts: Komi cat handbag and Komi cat inner bag)
5. Media expenses (not needed for the time being)
6. Food expenses of exhibitors
Eight, warm tips:
1. Pay attention to the placement and demonstration of tablet computers during the exhibition to prevent theft.
2. Pay attention to the whereabouts of invited agents/customers and receive them in time when they arrive.
3. During the exhibition, the exhibition staff should not eat at the scene, but should reflect the level requirements of an international brand and keep the exhibition hall clean and tidy.
4. Hold a summary meeting in time after closing every day, sum up the day's work, find problems and solve them in time, sort out the agent's letter of intent, and try to meet important customers that evening.
5. Exhibitors should dress neatly, reflecting the company's good mental outlook and brand management requirements.
6. At mealtime, everyone takes turns eating. At the exhibition site, more than 3 people must be present at the same time.
Nine. Arrangement and configuration of exhibitors
1, to improve the interaction opportunities between the exhibition site and exhibitors;
2. Provide exhibitors with the opportunity to experience tablet computers on the spot;
3. Providing experience services for exhibitors is also one of the publicity and speculation schemes at the exhibition site, so that customers can understand the brand Komi Cat.
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