If you want to become a master of real estate sales, you should start with market research.
First of all, we conducted a market survey of 100 intermediaries. During the day, we held a recording pen, checked the market, asked questions, and enjoyed the process of "forcing orders". We then went home to play back the recordings, refine our words, and classify them. We took them with us the next day. Continue to do market research on new issues and learn from experts in the industry at any time, guaranteed to be quick.
In the evening, we collect real estate sales techniques and methods for developing new channels online, changing 100 keywords. In addition, we also collect the stories of real estate sales big Vs, learn the essence from the cases, and enrich our sales methods. .
As a reminder, special attention must be paid to the long-term, medium-term and recent price trends of real estate, the five-year price trend of surrounding real estate, and the positive impact of relevant national policies. Be sure to find it online Strong arguments to support our sales, including remarks made by well-known developers and well-known academic researchers, and asking celebrities to endorse our sales, are all part of the market survey.
In addition, market research also includes "online market research". When you have time, make more phone calls to peers. Not only do you understand and learn the competitors' telephone sales skills, but you also successfully "step on the market" and master the "competition." "product" advantages and disadvantages.
For general commodities, sales ability can account for 50% of the billing ratio, while for bulk commodities, sales ability can only account for 20% of the billing ratio. Real estate is different from other products. Including factors such as location, price, positioning, appearance, floor plan, surrounding facilities, landscaping, feng shui, developer reputation, etc., there are many hardware that consumers appreciate or are picky about. It is really not just a few words of sales and eloquent words. What can immediately change the concept of home buyers is mainly to stimulate the advantages of the project, introduce and guide.
So, choosing what kind of real estate to sell is a very critical step. If the product is not selected well, everything will be in vain.
Do championship-level market research.
The first benefit: Understand the quality of local best-selling properties, including property positioning, price, location, size, selling points, appearance, landscaping, unit type, surrounding facilities and other factors, and make a summary to make a decision. Join the company to lay the foundation.
The second benefit: increased conversation topics. When we communicate with customers, we know the local real estate very well. Whether they are investing or living there, we can give them pointers and talk. This is of great benefit to increasing customer trust and shaping the image of real estate experts. These are considered There are definitely a lot of bonus points for profit-driven talk.
Okay, not much else to say. When I first started learning sales, my master taught me a tried-and-tested chat method called the Cloud Horse Chat Technique. You can learn from Baidu~~~