The shield consists of simple squares of different colors: red symbolizes courage in action, silver represents purity, kindness, virtue and abundance, and blue represents chivalry. The new logo once again outlines the classic, noble and breakthrough spirit of Cadillac brand.
Cadillac (translated as "Kadley" in Hong Kong) is a luxury car brand under the General Motors Group. It was born in 1902 Detroit, which is known as the American automobile city.
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1902, to celebrate the bicentennial of Detroit, but also to commemorate the founder of Detroit, the French aristocrat and explorer Anthony? Men's wear Cadillac's courage and honor, brand founder Henry? Leland officially named the company Cadillac.
Accompanied by this, the brand logo that has been used since September 1902 also adopts the design elements taken from the crown badge used by Cadillac family. Cadillac's original logo chose tulip corolla and coat of arms as brand identification elements, symbolizing its leading position in the automobile industry; Tulip garlands extend upward from both sides and blend with the crown at the top, forming a typical aristocratic mark.
It is worth mentioning that the six ducklings on the shield are said to represent brave and enthusiastic Christian fighters, wisdom, wealth, clever mind and perfect moral quality, and the following word "LaMotheCadillac" is undoubtedly a tribute to the AntoinedelaMotheCadillac family.
Cadillac was awarded the title of "StandardoftheWorld" by the Royal Automobile Club in 19 12, so the logo was also printed with the words "StandardoftheWorld".
As early as 1920s, GM added an art and color department named "ArtandColorSection", which was the first of its kind in automobile color design.
Starting from 1925, Cadillac took the lead in adopting colored car paint, which can provide amazing hundreds of car body colors. Cadillac LaSalle is the first car in the world to be painted. Needless to say, Cadillac is once again at the forefront of design trends and fashion.
To commemorate this historical moment, Cadillac also updated the logo: the tulip wreath on the logo and the crown with nine pearls on it were further simplified into one design, and the number of pearls in the crown was also changed to seven.
1945 After the end of World War II, the United States became the richest country in the world, and the enlightened American continent also provided the soil for the birth of avant-garde art, so Cadillac's classic Fleetwood60 with great tension and artistic expression was born.
In order to cooperate with this novel tail wing with perfect streamline shape, a new generation of logo with corresponding classic elements was born in honor of P38 "Lightning" fighter: the overall shape of "V" logo in this period is like spreading wings, symbolizing victory and representing more extreme leading spirit and distinguished position.
This time, the "V" logo is still remembered by Cadillac's unremitting pursuit of design and technology.
In the 1960s, Cadillac continued to vigorously develop technology and power. Taking Cadillac Eldorado in this period as an example, the first standard of seat belts, the introduction of electric heating seats, power steering and other technologies, and even the adoption of large-displacement V8 have rewritten the definition of American luxury again.
At the same time, Cadillac's logo has also undergone corresponding evolution during this period. For example, the 1963 version of Cadillac logo combines many elements such as shields, garlands, pearls, ducklings and bright blocks.
1992 Cadillac developed a 4.6-liter V8 Polaris engine with 32 valves, and later developed into a famous Polaris engine series. 1997, the revolutionary OnStar onstar on-board information system was added to Cadillac, and it was assembled on its various models as a pioneer of car networking system.
Cadillac's drastic innovation has naturally not forgotten the most representative logo of the brand. At the beginning of the new century, based on the design concept of "art and science", the brand-new logo is angular, which shows Cadillac's design concept of "diamond cutting".
The overall logo periphery and garland are based on platinum color, and the shield-shaped logo retains gold and pure black TINT, symbolizing wisdom and wealth; Red symbolizes courage in action; White represents purity, kindness, virtue and abundance; Blue stands for chivalrous spirit. This is another change in dozens of new logo designs of Cadillac in the past 100 years.
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