To tell the truth, it is not difficult for us to understand the characteristics of domestic automobile logo design, just as domestic landscape painting is characterized by freehand brushwork, highlighting the overall artistic conception, while foreign oil painting pays attention to realism and realism. There is no one who is high or low, only the differences in culture and concept.
I once made an internal appraisal for the LOGO design of domestic cars, and the top three were Hongqi, FAW and Southeast.
There is no doubt that Hongqi Automobile, in the words of the chairman, is magnificent and leads the country; FAW Car, numbered "1", looks like an eagle flying with its wings spread. The car in the southeast may be the stranger to everyone, because the road is really rare. The two simple arcs of LOGO are also the head of an eagle.
There are also seven SUVs in the lonely southeast.
It happened that we found Southeast Auto, one of the three "LOGO design brands", and disclosed a new car photo on the Internet.
Today, let's take a look at a brand-new 7-seat SUV—— brought by Southeast Auto Eagle Head-Southeast DX9. It may be the most painstaking work of a southeast family recently, and it is expected to be listed at the end of this year. Do you think this eagle can fly high?
As for the front face, like the routines of most domestic brands, the eagle head of Southeast Auto was not engraved on the air intake grille, but was replaced with a brand-new LOGO. If you look closely, it looks a bit like V. For a moment, I feel a little brotherly with the LOGO of Changan Automobile.
Personally, I don't like this new LOGO in the southeast, which is very soul-destroying. The design of four LED beads of fog lights reminds me of Chery Tiggo 8 and a new generation of golf.
Although the design of the front face has some familiar elements, it is still remarkable on the whole. Chrome-plated decorative strips run through the entire air intake grille from the eyebrow of one headlight, connecting the two headlights together, which visually makes the car look wider. The three round daytime running lights on the headlights also make the whole car look more energetic.
On the side of the car body, a long "golf club" is stuck on it. Does it remind you of the feeling of BMW 7 Series now? Don't panic. It is normal. Southeast Auto has always had close cooperation with Brilliance, and it is normal to learn from design elements. It is also thanks to this bright chrome trim that the whole body side looks very slender.
It is worth mentioning that the body size of the Southeast DX9 is quite large, with the length, width and height of 4870/ 1950/ 18 mm and the wheelbase of 2800 mm Compared with the well-known Chuanqi GS8, the Southeast DX9 has been lengthened by 130mm in terms of vehicle length, and in terms of new car naming,
As for the rear of the car, it can only be said that it is unsatisfactory and there are not many design highlights. Moreover, if you ask a hundred passers-by with the letter "SOUEAST" on the road, it is estimated that no one can answer what brand it is.
Of course, this size of SUV is still quite difficult in the design of the tail. Too many lines are complicated, and too many blanks are empty. So when GS8 was first introduced, people all over the universe praised its design, which is not unreasonable.
When we came to the interior of the carriage, the eagle head on the steering wheel reappeared in our view. I don't understand why Southeast Auto operates like this. Accustomed to the luxurious interiors of various domestic cars, I feel that the central control layout of the southeast DX9 is not up to standard. Nowadays, almost all domestic cars are designed with dual screens. Of course, the wood grain next to the electronic bar seems to make me smell the fragrance of the 1990s.
Although there are not many photos of real cars, the Southeast DX9 adopts a 2+3+2 seat layout. If it is larger than the GS8 body size according to the conventional thinking, the seating space in the third row should not be too bad.
In terms of power, you may not be familiar with it. Southeast is a very complicated brand, which is related to China Automobile and Mitsubishi under Yulong Group, so all the models under Southeast Automobile use Mitsubishi series engines.
However, DX9 has changed. Mianyang Chen Xin Power under Brilliance and CE 18 turbocharged engine authorized by BMW Technology will be supplied to DX9. The book data of this 1.8T engine is 180kw, and the maximum torque is 300 Nm. It is worth mentioning that the overall mass of DX9 is 1865438.
From the overall design point of view, Southeast DX9 "integrates the aura of heaven and earth and absorbs the essence of the sun and the moon", which can be regarded as a beautiful work. However, in recent years, independent brands have been experimenting with seven SUVs, and the previously exposed Chinese V9 and Han Teng X8 have been difficult to produce. However, DX9 still has to face other domestic seven-seat SUVs that have gained a foothold in the market. Let's focus on those cars that are already on the market.
Domestic 7-seat SUV is in danger
Chuanqi GS8 released on 20 16 and 10 is the scariest competing product of DX9. According to the statistics of authoritative organizations, from June11to June this year, Chuanqi GS8 sold about 2 10000 vehicles, which is a well-deserved mobile phone among seven domestic SUVs.
Of course, good sales are inseparable from the design of GS8. When it was first listed, it was amazing. No one expected that GAC Chuanqi directly hatched a car with such high online value, and designer Zhang Fan suddenly became the focus of the media.
However, I don't know if you have noticed that the design language of the five-seat version of GS7 is the same as that of Big Brother, but now it has been renamed as GS8S because of poor sales, and it has been directly incorporated into the GS8 series.
In addition, the prosperous period of GS8 has also encountered a lot of troubles recently. Starting from 16, GS8 sells more than 10,000 vehicles a month, and it will increase the price when buying a car at the dealership. By 18, the sales volume dropped sharply, with less than 2,000 vehicles a month this year. Should GAC Chuanqi think about how to change the dilemma now?
In addition to the popular spicy chicken GS8, changan CS95 is also well-known in China. Guide price 165900-2 13900. At present, the terminal has a discount of about 1000, and the login price of beggar version will also be 17000.
Changan Automobile's momentum this year is terrible, CS75? Plus is ready for Haval H6 to win the championship. However, even the strong have weaknesses. Since 17 came out in April, changan CS95's sales volume is only about 32,000, which is unremarkable. Obviously, CS95 is not the focus of Changan Automobile. Although this car can't make money, it can't be without it. Perhaps it is the operation policy of Chang 'an.
Looking at seven domestic SUVs, DX9 has only two frontal competitors. If you want to use Haval H9 strokes, there are at most three competitors. It seems that the struggle is not particularly fierce, but have you found that the joint venture brand does not seem to want to touch this hard bone?
Except Toyota Highlander, Honda has no 7 SUVs now, and the rest is my brother, such as Buick Angkor Banner, the sharp edge of Ford family, explorer, Mazda CX8. Their sales are not particularly ideal. So I think it is very difficult to build seven SUVs in China.
I have seriously thought about why the GS8, a hot car, cools down so quickly in a year or two, and the answer may lie in MPV. The domestic concept of automobile consumption has been moving closer to developed countries.
In fact, the space design of 7-seat SUV is very difficult. The longest car is so long, and most of the designed third row space can't accommodate normal adults at all, so it is natural for everyone to turn their attention back to MPV, which is not particularly valuable. The space is large, and the cockpit and MPV are very comfortable.
Domestic GM8, BYD Song MAX, Geely Cargill, and Capgemini, which Wuling is going to list, are all models moving closer to these directions. The MPV market has eroded the market of seven-seat SUVs to a certain extent, so it seems to find an explanation for the decline in the market sales of domestic seven-seat SUVs.
The road to the southeast is more difficult.
Of course, I believe this kind of thing. The competition of seven SUVs in China has just begun, and the seven SUVs of Roewe and MG will be listed soon. Domestic manufacturers still hope to make achievements in seven SUVs. No one can be sure who will win in this market. The only thing that is certain is that they will definitely say a slogan after listing: Highlander is dangerous, and this domestic 7-seat SUV will be listed soon!
Of course, we all know whether we can hammer Highlander. Now I'm a little worried that southeast cars will disappear from the audience's sight in the near future. According to authoritative statistics, from June 5438 to July this year, Southeast Automobile sold a total of 775 1 vehicle. Boldly predict that their sales this year will not exceed 20,000 vehicles. What is this concept? A car company, the annual sales add up to less than CS75 in Changan? Plus selling a lot a month.
However, it is not difficult to understand what the partner Yulong Group of Southeast Auto has become. It is obvious to all that Mitsubishi has collapsed and its strategic partners around it are depressed. The word "the lips are dead and the teeth are cold" was deeply understood at this moment.
Southeast Auto, the eagle, will fly high or fall off a cliff in the future, so let consumers' wallets decide.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.