1. There are flaws, which are controversial, explosive, sarcastic or finding fault.
I have a successful career, a car, a house, and a savings of 30 million. Why is it that no one wants to marry me at the age of 37?”
Example 1: “Let’s analyze it. Well, there are many people who say that they can't get married, "they are full of arrogance and arrogance", "old aunt, either she is rich or she is omnipotent".
Example 2: "I coaxed you when you were angry, and I never let you have a cold meal. I waited for you no matter how late you came home, but why do you still treat me like this?" Here comes the trick, someone There will be sympathy, and some will feel incompetent.
Summary: If your copywriting has flaws, there will be two groups of people in the comment area, one group is to take your place, and the other group is to oppose you. But no matter what, your comment area will become lively and your work will be pushed to a larger traffic pool.
2. There is a buzz, which outputs opinions, speaks for some people, mobilizes users, and generates buzz.
There was a very popular video before. Just looking at the content, it was actually taken by someone sitting in a car. The picture showed traffic and receding trees.
As far as the content is concerned, it is relatively unremarkable and not good-looking. But what it says is, "It has been four years since I came to this city, and I still haven't found anything. I have to pay the rent again tomorrow, and I feel like I can't survive."
With this kind of text, scenery and prosperity, the audience immediately attracted attention It is not easy to imagine the image of loneliness and hardship, and it will be a little bit irritating to some extent.
The specific breakdown is: first, find the troubles that exist in a certain scene, and then express your attitude towards the pain points and touch the users, so that it is possible to trigger a *cry. For example, in the above case, the author uses the story of outsiders' struggle to touch the users emotionally.
3. Interesting means interesting, funny and fun. Even if you make a work that is not popular, and add it with interesting writing, try it and see if it can bring you more streams.
Copywriting example 1: "You can scold me, but if you do, please hit my friend." You see, the first sentence is normal, but the second sentence has an unexpected result. The contrast is out.
Summary: If there is contrast, it will make the whole work more soulful.
4. If there is reverie, people will have unlimited space. If the work makes people use their brains, it means success.
Copywriting example 1: “Would you like to guess how many days today is my single day?”
Copywriting example 2: “My friend asked me to borrow 30,000 yuan. When he asked for it, what he said to me... really chilled me. "
In this genre, everyone can have infinite fission, as long as it is placed in a specific scene.
5. Having energy means encouraging the other party or bringing strength.
Copywriting example 1: "Life is given by parents, luck is made by yourself, believe in never giving up."
In fact, Douyin marketing copywriting wants to be attractive People, we have summarized 5 points, that is, it must have flaws, have a buzz, be interesting, have reverie, and be able to convey positive energy. These are the keys to the copywriting being able to catch people's eyes. You can refer to what we have given cases to imitate.