If the gray to pure bright color is divided into 10 arithmetic progression, 1-3 is usually divided into low purity areas, 8- 10 is divided into high purity areas, and 4-7 is divided into medium purity areas (as shown in the figure).
When choosing hue, when the distance between the primary color and the contrast color is above 5 levels, it is called strong contrast; Grade 3-5 is called medium contrast; 1-2 is called weak contrast. According to this, nine basic types of purity comparison can be divided. (figure)
1) fresh emphasis, such as 10: 8: 1, feels bright, vivid, lively, gorgeous and strong.
2) A fresh midrange such as 10: 8: 5 is more exciting and vivid.
3) Fresh and elegant colors, such as 10: 8: 7, are harsh, tacky, naive, primitive and hot because of their high color purity. If the distance between them is large, this effect will be more obvious and intense.
4) Emphasize that 4: 6: 10 or 7: 5: 1 is appropriate and welcome.
5) If the middle key is 4: 6: 8 or 7: 6: 3, it feels gentle, quiet and comfortable.
6)4:5:6 and other moderate and weak sounds feel dull, vague and monotonous.
7) Gray emphasis, such as 1: 3: 10, feels generous, elegant and lively.
8) The hue in gray is as high as 1: 3: 6, which makes people feel mutual, calm and generous.
(9) The gray tone is weak, such as 1: 3: 4, and it feels elegant, delicate, attractive, subtle, hazy and powerless.
In addition, there is the weakest achromatic color contrast, such as white: black, dark gray: light gray and so on. Because the purity of each color is zero, it feels generous, solemn, elegant and simple. Color feature
Each color has its own unique personality, which is called sexy for short. They are related to human color physiology and psychological experience, which makes the objectively existing colors seem to have complex personalities. (1) Red has the longest wavelength, strong penetration and high perception. It is easy to remind people of the sun, flames, blood, flowers and so on. And feel warm, excited, lively, enthusiastic, positive, hopeful, loyal, healthy, full, full and happy, but sometimes it is also considered as a symbol of childishness, primitiveness, violence, danger and vulgarity. Red has always been a traditional holiday color in China.
Crimson and purplish red give people the feeling of being solemn, steady and warm, and are often used to welcome distinguished guests. High-definition pink with white has a soft, sweet, dreamy, cheerful, happy and Wen Ya feeling, and almost becomes a special color for women.
(2) orange orange and red are warm colors, and the color is between red and yellow. It reminds people of flame, light, glow, fruit and other objects, and it is the warmest and loudest color. I feel lively, gorgeous, brilliant, vigorous, fiery, warm, sweet, happy and happy, but there are also negative tendentious expressions such as doubt, jealousy and deception.
Gray orange turns brown, white orange turns light orange, commonly known as blood tooth color. Plus orange itself is a sweet color commonly used in clothes, and it is also a favorite color of clothes for many consumers, especially women, children and young people. (3) Yellow is the color with higher lightness among all shades, giving people the impression of lightness, brightness, transparency, liveliness, brightness, brilliance, hope, reputation and health. But yellow is too bright and dazzling, and it is easy to lose its original appearance when mixed with other colors, so it also has bad meanings such as lightness, instability, impermanence and cold.
Pale yellow with white gives people a peaceful and gentle feeling, beige or white with a lot of light gray is a good casual natural color, while dark yellow has another noble and solemn feeling. Because yellow is easy to remind people of the skins of many fruits, it will cause acidic appetite.
Yellow is also used as a safety color because it is easy to be found, such as work clothes for outdoor work. (4) In nature, except the sky, rivers, oceans and green, grass and leafy plants can be found almost everywhere, which symbolize life, youth, peace, tranquility and freshness. Green is most suitable for human eyes, and has the function of eliminating fatigue and adjusting. Yellow and green bring people the breath of spring and are very popular with children and young people. Blue-green and dark green are the colors of oceans and forests, which have profound, stable, calm and wise meanings. Gray-green, such as earth green, olive green, pickles green, dark green and other colors give people a mature, sophisticated and deep feeling, which is widely used by people and stipulated by the military and police. (5) Blue, contrary to red and orange, is a typical cool color, which means calm, cold, rational, profound and transparent. With the continuous development of space industry, it has a strong sense of modernity symbolizing high technology.
Light blue is bright and full of youthful vitality, which is loved by young people, but it also feels immature. Dark blue is a calm and steady color, which is widely loved by middle-aged people. Among them, ultramarine with warm colors is full of touching charm, while navy gives people a generous and solemn impression. Indigo and plantain are widely used among the people and seem to be symbols of national characteristics. Of course, blue also has its other side, such as rigidity, indifference, sadness, fear and so on. (6) Purple is mysterious, noble, graceful, solemn and luxurious, sometimes giving people a lonely and negative feeling. Especially dark or dark gray purple, it is easy to give people an ominous, decadent and lifeless impression. However, reddish purple or blue purple with light gray has an elegant and mysterious sense of the times similar to the colors of space and the universe, and is widely used in modern life. (7) Black is a colorless phase without purity. It often makes people feel calm, mysterious, serious, solemn and reserved. In addition, it also makes people feel sad, horrible, ominous, silent, extinct and sinful. Nevertheless, the combination of black is extremely adaptable, no matter what color, especially bright solid color, it is matched with it. Can achieve satisfactory results. But it can't be used in a large area, otherwise it will not only reduce its charm, but also produce a depressing and gloomy sense of terror. (8) White gives people the impression of being clean, bright, pure, innocent, simple, hygienic and quiet. In contrast, other colors will appear more vivid and clear. Too much white may also produce dull and tasteless monotony and emptiness. (9) Gray is a neutral color, and its outstanding character is soft, meticulous, steady, concise and generous. It does not significantly affect other colors, such as black and white. Therefore, it is an ideal background color. Any color can be matched with gray, and the gray with a slight hue can give people a sense of elegance, delicacy, reservation, stability, delicacy, civilization and culture. Of course, the abuse of gray is also easy to expose its boring, lonely, melancholy, passionless and uninteresting side. (10) Earth brown contains certain gray medium and low lightness colors, such as Earth red, Earth green, cooked brown, raw brown, Earth yellow, coffee, pickles, bronze, camel hair, tea brown and so on. , personality is not very strong, its affinity is easy to cooperate with other colors, especially with bright colors, and the effect is better.
It also reminds people of the autumn harvest season, so everyone has a mature, humble, rich and easy-going feeling.
(1 1) Glossy colors, except for precious metals such as gold and silver, all colors have their own gorgeous characteristics after luster. Golden splendor symbolizes wealth, reputation and loyalty; Silver is elegant and noble, symbolizing purity and faith, and is milder than gold. They can be matched with other colors. Almost reach the level of "omnipotent". Small-scale decoration has an eye-catching and refreshing effect, and large-scale use will have too dazzling negative effects, which will appear flashy and lose a sense of stability. If skillfully used and properly decorated, it can not only make the finishing point, but also produce strong high-tech modern beauty.