The suggestions are as follows. First, the professionalism of brand building does not match the development speed of furniture industry. It is a national brand in the true sense. Indeed, few brands are fully involved in international competition, and few can be described. Many brands attach importance to form. But there are still many people who are still imitating. A lot of furniture depends on imitation. To build. The construction of these brands lacks the professionalism of the scientific system. At present, there are no local enterprises whose market share exceeds 1%. But now there are many national brands, such as Quanyou Home and Gujia Home, whose popularity and network coverage have reached the whole country. Same.
National brands are more like Europeanism, Sophia, Shunxiang, ZJS and Sanshu Paint. The influence of these outlets has covered the whole country. There are really few brands that have participated in international competition, well, but there are many exported furniture, so the brands that only occupy a part of the domestic market share have not yet appeared as the main force. The second mismatch is the increasing demand for quantity in China market. Facing such a big market, he needs a lot of things. After differentiating these brands according to brand strength, channel layout and market share, it is found that the brands at the level of 123 only owe 30%.
The same phenomenon, there will be serious polarization in other brand markets, which shows that the strength of these brands, no channel brand awareness needs to be improved. The wardrobe industry enterprises represented by Sophia are also increasing their concentration. If nothing happens, there will be many big brands with the largest market share in the next five years. After all, the demand of consumers is far greater than the supply of these brands. I fell in love with another one, so China's building materials industry has a good prospect.