Why did Ali Netease JD.COM go to raise pigs one after another?

Selected note business model

Quality of this article: ★★★★★★★ ★ Taste: lobster baked in soup.

Note Jun invites you to think before reading:

19 14, Shanghai Concession, there are many people, and seven men with Xiangshan accent in Guangdong are in a hurry on the road.

They are carrying a jar in their left hand and a bag in their right.

Everyone picked an intersection leading to the Bund, put the jar in front of them and stared at the passers-by with a straight face. Every five passers-by pass by, they take out a soybean from the sack and throw it into the jar.

The strange behavior of these people is actually significant:

The leader is Huang Huannan, manager of Guangzhou Shixian Company. He was appointed by his boss Ma Yingbiao to visit Shanghai and prepare for the first department store in Shanghai.

According to the "Dafa of Soybean Location", Huang Huannan chose a geomantic treasure-house near the Bund, where the railway station is in the north and the rich area is in the south, with a lot of traffic and people.

The road paved with quinoa in front of this address is the famous Nanjing Road in Shanghai in the future.

For example (in fact, this is not the case), "The goods are 10% off, 100 people buy them. In the end, only 90 people came to spend, which is equivalent to the average customer unit price of the merchant has not changed before the discount. "

Therefore, at that time, cash pools (unable to be returned at any time) and expired bills (unable to be returned automatically after maturity) became important profit-making means.

But obviously, this will increase customers' hesitation before buying.

Meituan only adopted the strategy of "making it easy to return goods, thus reducing the hesitation of buying", and introduced two measures of "returning goods at any time" and "returning goods after expiration", which increased the number of users and orders by an order of magnitude, successfully occupied the market share and won a bloody battle.

Tomson Bianjian 20 10 signed Yao Ming as the image spokesperson for 30 million yuan, and then spared no expense in advertising in David.

At that time, many brokerage analysts said that the company's profit last year was only 50 million, and it took 30 million to sign a sports star, which seemed to be over.

But they only saw the advertising fee of 30 million yuan, but they didn't see the huge flow and publicity effect under the image of Yao Ming.

Since Yao Ming advertised, the sales volume of products has greatly increased, and the operating income has almost doubled from 350 million yuan of 20 10.

Since then, Tang Shuangjian has increased his publicity in the mass media, and his business income has increased nine times in just seven years.

For example, brand stores such as LV must be opened in the highest-end business district, must enter the largest fashion department store, and must have a street-facing and absolutely spacious pavement on the first floor of the mall.

Because only in this way can you lock in customers. If the LV store is opened as a pedestrian street and an underground shopping plaza in Le Di, rent a store of several square meters and pull a curtain to change clothes for the guests ... The headquarters will definitely withdraw your agency qualification.

The degree of automation of aquaculture has reached a high level. At present, scientific and technological means mainly focus on food traceability, but consumers do not buy it.

For traditional farming and animal husbandry enterprises, climate building is not a one-off event, and it requires a lot of breeding techniques, especially the accumulation of breeding, which is an absolute industry barrier.

It is very difficult to be a large-scale and influential agricultural enterprise across borders. Are they playing tricks?

For example, recording the birth data of piglets, a large number of sows are produced every day. In the eyes of human beings, pigs all look alike. How many piglets did a sow give birth to?

Which pig was born by which mother?

Manual counting is impossible.

The application of artificial intelligence, big data and pig face recognition can automatically analyze records, accurately identify each pig, and establish a "pig" file for it, including pig breed, age, weight, eating situation, exercise intensity, frequency and trajectory.

These data can be used to analyze pig behavior characteristics, eating characteristics, feed-meat ratio and so on. Adjust the breeding environment, analyze and warn the epidemic situation and condition, and predict the productivity of sows. ...

Help pig farmers solve the problems of low production efficiency, poor disease prevention and control, and backward management level through digital means. Reduce labor costs and feed costs, increase the average birth rate, shorten the average slaughter time, and create value for the pig industry.

Big companies have not seen the breakthrough point, and the innovation mechanism of big companies is different from that of the market. Therefore, in the future blockchain, whoever finds a practical big application will become a big company.

First, survival is the first need of civilization.

Second, civilization continues to grow and develop, but the total amount of matter in the universe remains unchanged.