20021Wenzhou Cultural Fair kicked off on April 29th. 20021Wenzhou International Fashion Fair highlights the content display of cultural creativity industrialization and industrial cultural innovation, gathers cultural creative products and services, and strives to become an important platform for promoting the high-quality development of cultural industries in the province, a summit of fashion and cultural creative industries, a grand ceremony for the connection between culture and industry, and an important platform for cultural display and trading with global vision and Wenzhou characteristics.
Exhibition time
202129 April to 3 May
Venue setting
This ICIF will set up the main venue in Wenzhou International Convention and Exhibition Center, and set up sub-venues in Ouhai, Ruian and Yongjia. According to the requirements of normalization of epidemic prevention and control, online display will be increased, and offline interaction will be adopted to expand exchanges and cooperation.
At the same time, more than 50 forums, promotion meetings and supporting activities will be held during ICIF. The offline main venue will be attended by representatives of enterprises from 27 overseas countries in China and more than 500 enterprises from 55 domestic cities.
Location of main venue
Wenzhou International Convention and Exhibition Center
Address:No. 1, Jiang Bin East Road, Lucheng District, Wenzhou
The five major venues have their own characteristics.
The main venue is located in Wenzhou International Convention and Exhibition Center, with an exhibition area of about 30,000 square meters. * * * Five exhibition halls: Wenchuang Theme Pavilion, Culture+Industry Integration Pavilion, Arts and Crafts Museum, Elegant Living Culture Center, and Intangible Heritage Food Pavilion.
1, Wenchuang Theme Pavilion
With the theme of "One Party, One Theme", the museum displays the fashionable and creative products and projects of domestic and foreign brand culture enterprises, as well as domestic and foreign characteristic cultures and their derivatives.
Overseas part: It mainly displays the creative products of the "Belt and Road" national culture. The Southeast Asia Pavilion will feature exhibitions from Thailand, Indonesia, Laos, Myanmar, Philippines,
Cultural and creative products in Cambodia, Malaysia, Singapore, Brunei and other countries; The Africa Pavilion displays cultural products from Ghana, Mali, Cameroon, Madagascar, Tunisia, Uganda and Kenya. In Europe and America, Czech Republic (Crystal) from Central and Eastern Europe, Lithuanian (Amber) and Brazil from South America (Pallai Babbitt from Pale) all made their debut at Wenzhou Cultural Fair.
Domestic part: It mainly shows the development achievements of characteristic cultural industries in the cities of Yangtze River Delta and Wenzhou. Chongqing Fuling, Qinghai Golmud, Xinjiang Baicheng, Tibet Kerry, Sichuan Aba's Rangtang, Nanchong's Nan and other counterpart areas will participate in the exhibition to display and sell cultural and creative products with national characteristics; The theme pavilions in Shanghai, Hangzhou, Ningbo, Chengdu and Ningde will display the achievements of cultural industries in the Yangtze River Delta, Central China and Haixi economic circles.
The local parts of Wenzhou: Lucheng, Ouhai, Longwan, Ruian, Cangnan, Yueqing and Longgang will present the achievements of local cultural industries in the form of theme pavilions.
2. Culture+Industry Integration Pavilion
With "culture+"as the main line and tourism, science and technology, sports and entertainment as the main formats, the museum displays new cultural products, services and achievements that are deeply integrated with other industries.
Cultural tourism integration plate: Dongtou, Yongjia, Pingyang, Taishun and other counties (cities, districts) set up theme pavilions in the museum; Hu Ling, Shatou, Cocoon and other characteristic towns show hot spring towns, Lingyun Wonderland and other cultural and tourism integration projects, and Nanxi Lan Yun shows characteristic homestays.
City Handwritten Letters: City gift enterprises from Chongqing, Zhenjiang, Huangshan, Bozhou, Jingdezhen, Dunhuang, Gansu and other places participated in the exhibition and sold city handwritten letters with local characteristics. Cultural enterprises such as Opal, Ou Yi Ouyao and Lv Xiao Qingling exhibited local hand-made gifts.
Culture and technology section: Shanghai Fengyuzhu, Shenzhen Shangyuan Impression, Zhejiang Kingfisher, China Telecom, China Mobile, Zhongguang Cable and other enterprises display digital technology content including 5G, VR, robots, drones, smart wearable devices, immersive digital technology video experience and smart home products. The audience can experience it live.
College cultural and creative section: liberal arts, Zhejiang engineering, security and other universities will display college students' cultural and creative works in this museum.
3. Arts and Crafts Museum
As the main position of the 20021China (Wenzhou) Art and Craft Expo, we will set up a "Hundred Years' Struggle". The initial heart is still the theme exhibition area such as the joint exhibition of 100 national arts and crafts masters. The exhibition area of the joint exhibition hall of 100 national arts and crafts masters is mainly based on the four major wood carving producing areas in China. To celebrate the centenary of the founding of the Party, about 65,438+000 works by China arts and crafts masters, China industrial masters and related masters were exhibited. In addition, exhibitors from many provinces and cities outside the province 10 will show their works with local characteristics in the future.
4. Ya Life Cultural Center
It is divided into three exhibition areas: book publishing, artistic creation and quality education.
In the book publishing section, 202 1 City Book Fair will be held. As an important part of the 20021Wenzhou National Reading Festival, eight publishing houses under Zhejiang Publishing Union Group, including Zhejiang People's Publishing House, and three publishing houses outside the province, including Beijing Motie Culture Group Co., Ltd., New Classic Culture Co., Ltd., Zhongnan Jibotianjuan Culture Media Co., Ltd., Xinhua Bookstore and some special bookstores will be invited for centralized display.
Creative art collection: featuring works of art such as Qin, Qi, calligraphy and painting, tea ceremony, incense art, craftsmen, and creative handwork. Lu Xian, Zhu Ye, Yichuan Culture, Langkawi, Ou Yue and other creative enterprises participated.
Quality Education: There are institutions such as Returnee Picture Book Art Center, Lollipop Art Center, Children's Growth Center, Tang Xiaoming Art School, Dongjiaqin Club, etc., which exhibit training programs focusing on improving extracurricular skills, and the audience can consult and experience on the spot.
5. Non-legacy gourmet restaurant
The museum focuses on special cuisine, traditional and innovative cuisine. Mainly online celebrity food, famous snacks and west point food, showing the unique food culture of each place.
6. Other regional settings
There is a large-scale steel sculpture creative work on display in the south square of Hall 5. This ICIF has set up three stages, namely, the main stage of the West Gate of Hall 3, the stage of the City Book Fair of Hall 2 and the stage of Hall 5.
During ICIF, the stage will take turns to stage various performances, programs, product displays and other activities.
The three sub-venues are equally wonderful. In order to make the radiation effect of ICIF more prominent and create a citywide ICIF atmosphere, ICIF set up three sub-venues through independent declaration this year.
1, Ouhai Branch
On April 2 1 day, it will be the first to start in Dengqing Stone Carving Art Museum, and on April 20021Wenzhou Cultural Tourism Consumption Season and Tanghe Deng Qing Market (Spring) National Aesthetic Conference will be held.
Holding time: April 2 1 to 25.
Venue: Dengqing Stone Carving Art Museum
This event brought together nearly 400 high-quality aesthetic brands of cultural life, exhibited more than 65,438+10,000 aesthetic works of cultural life, brought together many big coffees from various industries, and held more than 20 wonderful activities. Land, water and bridge "come together in three ways".
The total exhibition area of Blue Lamp Market exceeds 22,000 square meters, which will attract independent designers, traditional artisans, ancient art collectors, eco-gourmets, and nearly 400 high-quality cultural life aesthetic brands and industry coffees from all over the country. It will be a place integrating sightseeing, exhibition, appreciation and entertainment, with utensils area, handicraft area, cultural exhibition area and art space. There is also a water market and a blue lantern banquet, which will be held by both people.
Tanghe market will be one of the biggest highlights of this blue light market. In order to present the original ecological life scene of "people, boats and water" closely connected with the villagers along the Tanghe River, Deng Qing Market expanded its scale on the basis of Tanghe River City last year, focusing on building a water stage. During the Expo, dozens of boats will be parked next to the water stage, and the audience can sit on the boats to enjoy concerts and watch plays. During the day, the band will hold a concert on the water stage. In the evening, famous artists such as Fang Rujiang and Huang will give performances such as Ou Opera and Yue Opera, so that the audience can fully feel the charm of the water town in the south of the Yangtze River and the hometown of southern opera.
2. Ryan branch.
Venue: Park Road Cultural and Creative Block (Zhong Yi Street)
Theme: "Tian Ruidi 'an youth is young"
Activity content: Create three cultural and creative theme exhibition areas, namely "New Highland of Culture", "New Vitality of Culture" and "New Image of Culture", set up two high-quality thematic exhibition areas, namely "Celebrating the Centennial Birthday" and "Inheriting the New through Intangible Technology", and set up several interesting interactive exhibition areas.
3. Yongjia Sub-branch.
Address: furong village, Yantou Town.
Theme: "Eat, drink and be merry"
Activity content: Hold the "Song Yunnan Creek Night Literature Fair", systematically display Yongjia "Song" cultural tourism brand in the form of "static+dynamic", and let the citizens experience the charm and poetic life of the night literature fair.
4. Series of forums and summits, etc.
During the exhibition, more than 50 supporting activities will be held, such as the conference on new trends of cultural economy, the cultural industry project resources matchmaking fair, the China Arts and Crafts Summit Forum, the cross-strait rural tourism integration and beautiful countryside development exchange meeting, the auction of fine works of painting and calligraphy, and the signing ceremony of famous writers' new books, which further enriched the content and form of the fair.
This exhibition presents five highlights! Compared with previous years, this year's ICIF has the following characteristics:
First, strengthen market-oriented operation and constantly improve ICIF's "business spirit".
Wenzhou Cultural Fair always adheres to the orientation of "productization, industrialization and marketization", which makes it both popular and commercial.
On the one hand, the scope of ICIF's market-oriented investment promotion has been expanding this year. In addition to the specially invited exhibitors, most of the booths of Gongmei Museum, the booth of Gourmet Hall and the Chuangyi Ji Ya exhibition area of Ya Life Museum have basically achieved market-oriented investment promotion, and some exhibition areas are even hard to find;
On the other hand, pay more attention to guiding social forces to participate in the exhibition. This year's Deng Qing Aesthetic Conference Ouhai Sub-venue is a typical example of social forces participating in the exhibition. Through the integration and effective supplement of social resources in professional fields, the influence of ICIF at all levels will be continuously expanded.
The second is to release the "culture+"effect and constantly highlight the development trend of integration.
Wenzhou Cultural Fair is rooted in the local cultural industry, and constantly promotes the integration of cultural industry with science and technology, tourism, digital, finance, sports and other fields. Through the accumulation of previous exhibitions, the increasingly strong development trend of "culture+"integration has been continuously released.
This year, the Culture+Industry Integration Pavilion was specially set up to focus on the development achievements in the fields of cultural and creative industries, cultural and sports tourism industries and digital technology industries.
The third is to strengthen international cultural exchanges and constantly expand the circle of international friends.
Internationalization and fashion have always been the characteristics and highlights of Wenzhou Cultural Fair. At the beginning of preparation, this year's ICIF attached great importance to the embodiment of these two elements.
This year, under the influence of the epidemic, overseas exhibitors have expanded from 18 countries last year to 27 countries this year, and the international circle of friends of Wenzhou Cultural Fair has been expanding. Among them, Brazil, Lithuania and Czech Republic all participated in Wenzhou Cultural Fair for the first time.
The fourth is to present the centenary of the founding of the party and create a rich celebration atmosphere.
This year marks the 0/00th anniversary of the founding of the Party/KLOC-. As one of the earliest cultural exhibitions held in China, Wenzhou Cultural Fair has also made great efforts to create a red atmosphere.
In addition to highlighting the theme of celebrating the centenary of the founding of the party in the atmosphere of the exhibition hall, all major theme pavilions in this exhibition will have red elements.
Fifth, strengthen counterpart cooperation and constantly promote win-win cooperation.
Taking ICIF as an innovative platform for counterpart support, exchange and cooperation, cities with counterpart support, exchange and cooperation have been invited to participate in the exhibition in Wenzhou for many years, and a platform for cultural exchange, cultural trade and industrial docking has been built, which has built a bridge for communication and dialogue between the cultural industries of the two places.
In this year's ICIF, our city continued to invite counterparts from Chongqing Fuling, Qinghai Golmud, Xinjiang Baicheng, Tibet Kerry, Sichuan Aba Rangtang and Nanchong to participate in the exhibition, helping them to display local cultural products and promote the development of local cultural industries. This is also a long-term mechanism for our counterpart support, exchanges and cooperation. Wenzhou Cultural Fair has achieved both exhibitors and cultural fairs, forming a good situation of mutual promotion and win-win.
The joint exhibition of 100 masters of arts and crafts is one of the highlights of previous Wenzhou Cultural Fair, and it also provides a stage for famous artists in different fields to exchange and display. "Many masters have heard that we are going to hold a joint exhibition, and they are very supportive, and some have brought more than one work." Xia recalled that when he went to the exhibition in the early stage, he met Yu, a master of arts and crafts in China, and sent him an invitation letter. Yu immediately agreed and took out his four classic works. There is also a masterpiece of woodcarving "Hundred Years of Great Achievements" creatively designed by China arts and crafts master Lu, which is also the first time to go out of Dongyang to participate in the exhibition. "It is not easy for ICIF to bring so many masters together. Looking at the works of peers can provide inspiration for future creation. I will definitely come. " Yan said.
In addition to the joint exhibition, masterpieces from Wenzhou and all over the country have also appeared, exporting industry and American culture through exhibitions and looking for business opportunities. Ye Zhu, a master of boxwood carving, participated in the exhibition for the first time last year, and one of his Maotai works suspended in the air gained a wave of traffic. Although the booth is small, it is crowded, and many merchants have extended an "olive branch" of cooperation to it. Ye Zhu told reporters that he booked a special booth with 65,438+000 square meters earlier this year. The number and theme of exhibits are more than last year, and I hope to have greater gains.
Chen Zunlu, a national senior technician who participated in Wenzhou Cultural Fair for three consecutive years, integrated intangible skills into home decoration and opened up new fields of bone carving and tooth carving art. Last year, he received orders one after another during the exhibition, with a total amount of one million yuan. "Every time I attend the exhibition, there will be enterprises to buy our products, and the economic benefits will multiply." Chen Zunlu admits that this has also given him great confidence to use the platform to let high-quality intangible works of art go out and embrace a broader market.
"The holding of the ICIF allows citizens to receive cultural edification at home and enjoy the beauty of handicrafts, and also provides a good environment for the development of Wenzhou's industrial and artistic industries, so that intangible skills can last forever. This is a good thing. " Ye, president of the Municipal Arts and Crafts Industry Association and president of the Municipal Arts and Crafts Research Institute, said that this year, based on previous years, the Gongmei Museum closely combined with the 0/00th anniversary of the founding of the Party/KLOC-and selected a number of masterpieces of top masters in the industry with red themes, hoping to bring new visual experiences to the public.