Speaking of Xi 'an's advertising market, my impression is that it has developed fastest in the last three or four years. I think it may be that the spring breeze of reform and opening up has finally sounded the horn of the development of the western region, which has driven this industry, or it may be that the new government leadership team has come to power. In any case, the advertising industry in Xi has developed rapidly. As an advertiser, I am glad that this ancient city can integrate modern elements. Xi is already a land with unlimited business opportunities. For advertisers here,
Why do you say that? I think the development of advertising is directly proportional to the speed of urban economic development. As for the advertising industry as a service industry, only when the overall social economy rises will the audience of the advertising industry become more and more. Only in this way can the advertising industry develop better and better. Therefore, the development of Xi 'an advertising industry depends on the economic development of this city and this region:
During the Tenth Five-Year Plan period, the development of Xi can be described as "changing with each passing day". The appointment of the new leading group has played a great role in Xi 'an's policy reform. The urban renovation, the construction of new areas and the restoration and protection of old areas have all received strong financial support from the government. The completion of the Second Ring Road and the Ring Road, the construction of the Third Ring Road and the determination of subway projects have promoted the development speed of Xi 'an to a new height, such as the construction of Qujiang New District. The development of Guodu Science and Technology Industrial Park, Qu Wei Aerospace City in Chang 'an District, xi 'an High-tech Development Zone and Xi 'an High-tech Industrial Park has created many outstanding enterprises and attracted many well-known enterprises at home and abroad, such as Lijun Pharmaceutical, Janssen Pharmaceutical Company, Shaanxi Heavy Automobile Machinery Factory, Fast Gear Factory, Xi 'an Aircraft Factory, Hi-Tech Group, Wei Zi Real Estate, Xiying Co., Ltd. and Xi 'an Huasheng Fruit Industry Co., Ltd.. Shaanxi Baoguang Vacuum Electric Appliance Co., Ltd. and Yinqiao Dairy have a large number of excellent and powerful enterprises, which are capable of all-round advertising investment, making their own advertising brands and having their own corporate ideas, which is a good thing for xi 'an advertisers.
Second, Xi (now) advertising market:
At present, Xi 'an's advertising companies are well-known in design: Xi 'an McDonnell Douglas Advertising Company, An Salon Advertising Company, An Zhenxing Advertising Company and other production aspects: Xi 'an Mohan Advertising Company, Xi 'an Sanqiang Advertising Company, Xi 'an Huashan Advertising Company and so on. Xi 'an established earlier companies. There are many advertising companies in Xi 'an, but there is no 4A advertising company in Xi 'an, which is the key to the overall development of Xi 'an's advertising industry lagging behind the east.
As the bridgehead of the western region and the center of China's geographical map, Xi 'an has a good geographical advantage, followed by four ancient civilizations and a famous cultural city with a history of 5,000 years. Now Xi is the third largest educational base in China, with many universities. Geographical and cultural advantages coexist, and exchanges between the East and the West are frequent. This is a land of geomantic omen. Compared with the eastern region, the development of advertising industry is still slow. No 4A company has all-round comprehensive strength. Many large enterprises and companies in Shaanxi and even the northwest can't find advertising companies that can give them all-round services. Therefore, almost all powerful companies cooperate with Oriental advertising companies, and their services to customers are quite mature. I remember watching international advertisements some time ago, and I saw that Jansen Pharmaceutical Factory was close to the coastal area. It can be seen that Xi 'an's advertising market is very large, but the huge advertising cake can only be eaten by others, which has to have a certain inhibitory effect on the development of Xi 'an's advertising market and also sounded the alarm for Xi 'an's advertisers. At the same time, it is a pity that we can only give up huge economic benefits and rely on small and medium-sized design businesses to maintain ourselves, so that the competition is extremely fierce and industry regulations are broken from time to time. On the contrary, few of us explore the big market in big enterprises. Because our strength is not enough to serve big companies, it is very contradictory to see the cake taken away by others and held back by comprehensive advertising companies.
At present, there are a lot of advertising companies (design and production) in Xi 'an, and most of them are small and medium-sized, and there are few large companies. There is no advertising company with complete categories, comprehensive services and first-class design, so it is expected that there will not be a 4A advertising company. Most of Xi 'an's design companies are concentrated in Xi 'an High-tech Development Zone (with certain design strength), and most of the production companies are concentrated in Duanlvmen and Beiguan. Production and design are independent and scattered, and the two are not integrated, which is the bottleneck of the development of advertising companies. In addition, the design thinking and level are far from the East, which is another important reason for the continuous development of Xi 'an advertising company. However, in recent years, the advertising industry in Xi has developed very rapidly than before. In recent years, the state has also given strong support to the advertising industry in the western region. For example, the success of the 12th Advertising Festival has greatly promoted the advertising industry in Xi 'an, and also made advertisers in China know about the advertising market in Xi 'an. With their own efforts and the help of the government, Xi 'an's advertising industry is on the right track and maturing step by step.
Thirdly, for the future development of Xi 'an advertising industry, I think we should start with the following points:
1. The standardization of the entire western advertising industry should be constantly improved and strengthened. Ensure that the development of the advertising market can be carried out in an orderly manner.
Only by increasing the government's support for the advertising industry can we ensure that more advertising companies can develop well.
3. Design thinking and design communication should be more active and innovative, and it is best to combine Xi 'an, a famous historical and cultural city. Our local advertising companies should dig deep into local advantages, do more of their own characteristics and styles, and build their own design brands.
4. Re-integrate design and production, especially powerful design companies and powerful advertising production companies. Only by re-integration can we make a new breakthrough and develop into a more professional and comprehensive advertising company.
5. The promotion of independent management concept, the development and effective implementation of new design features, and the timely promotion of the company's comprehensive competitiveness are also the keys to whether Xi 'an advertising company can grow and develop for a long time and reach a certain scale.
6.Xi 'an's advertising industry needs a leader to set an example, a locomotive to drive it, and an example to guide the direction. Otherwise, our advertising industry will be as mediocre as it is now. Xi 'an's advertisers have formed the habit of inviting customers to their homes, and they will take the initiative to come to them. Maybe we can develop faster. You can never be satisfied with immediate profits. Xi is a place with great development potential, and the advertising industry in Xi should also tap this potential as soon as possible, seize the opportunity and occupy the advertising industry in Xi.