DIY creative handicraft is a consumption mode under the background of rapid economic development and continuous improvement of living standards. DIY creative handcraft can effectively coordinate the cooperation of people's hands, eyes and brains, and at the same time, the aesthetic value, cultural value and economic value of its works are unmatched by ordinary commodities. This paper first analyzes the development status and advantages of DIY creative handicrafts, then analyzes DIY consumers based on consumption purposes, and finally looks forward to the development prospect of DIY creative handicrafts, aiming at helping the research and practice of DIY creative projects.