What impressed me most was not those who sold lunch boxes or instant noodles with beer melon seeds in carts, but those who sold toothbrushes, toothpaste, nail clippers, charging treasures and socks on the train. After all, compared with food and beverage, it is not just needed, so it needs more skills in sales methods.
First of all, the opening way.
One is solemn, similar to "I am the staff of this train." Where does this train go and where does it stop? Please pay attention to the safety of personal belongings. " Because it is information related to passengers, the whole world is quiet when the sound comes out. But also warm people's hearts and shorten the distance.
One is grandstanding, similar to limerick, humorous, which makes everyone laugh.
Second, cut to the chase.
After the introduction, I quickly cut to the chase, "It's convenient for everyone to go out, I recommend a practical product", and then I will tell you everything from product brand, product performance, competing product analysis, real experience to rare promotional activities. With the previous opening foreshadowing, everyone can generally listen to the topic quietly.
Finally, forced sale, clinch a deal.
Make up a story In the actual sales process, the salesman will keep making up stories. In fact, he will say this for every car. Yesterday, which car bought several sets of this train, or which passenger knew the goods, and said it was a good thing at first glance. The shopping mall outside is several times more expensive, or an old customer bought our car and bought it with money without introduction.
False sales control. Ok, this gentleman wants a set. Wait for three people over there. Ten dollars here. In fact, most of the time he is talking to himself.
Forced. "Because there are many cars and passengers on this train, I only go once every car" and "This product is only sold on the train", so that customers can start as soon as possible, otherwise there will be nothing if they miss it.
Looking at all this, as a marketing professional, I can only say that the master is in the private sector.
This process is also very similar to our real estate sales link. From the moment the customer enters the door, we will close the relationship with the customer, explain the brand, project area, products, supporting facilities, resources and competing products of the developer, and then make up stories for every plant, brick and tile here, myths, fantasies and geomantic omen. When customers are in fog, they will be forced to make a deal.
Marketing is interlinked, and this means of training salesmen can also be used in the marketing of other products.