In this context, Iger needs to take a series of measures to dream again. Here are some suggestions:
1. Strengthen content creation: Disney needs to continue to invest in original content to attract audiences. Including the production of high-quality movies, TV series and animation works, and the development of IP with global influence.
2. Expand the streaming media business: With the rise of competitors such as Netflix and Disney+,Disney needs to increase its investment in streaming media and increase its market share. This may include launching more exclusive content and optimizing the user experience.
3. Strengthen cooperation with China market: China is one of the largest entertainment markets in the world, and Disney needs to strengthen cooperation with local enterprises in China to create more content with China characteristics.
4. Improve operational efficiency: Disney needs to continuously optimize its operational model, reduce costs and improve efficiency. This may include measures such as layoffs and organizational restructuring.
5. Strengthen brand building: Disney needs to strengthen brand building on a global scale to improve its visibility and reputation. This includes increasing advertisements and organizing various activities.
6. Develop diversified businesses: In addition to the entertainment industry, Disney can also try to enter other fields, such as sports, tourism and consumer goods, in order to achieve diversified business development.
In a word, Iger needs to reform in all aspects to cope with the increasingly severe market environment. Only by constantly innovating and adapting to changes can Disney remain invincible in the future competition.