1, lack of government background: institutions are usually set up by government agencies or institutions, while tour guides are not directly set up by government agencies. They are independent professionals or employed by travel agencies and other enterprises, and have certain independence to the government.
2. The nature of work is different: institutions usually engage in public welfare work, such as education, medical care and other services, which are directly related to public interests. The nature of tour guides' work is to provide tourist services for tourists. Although it also involves public interests such as tourism safety and tourism environmental protection, it is more of a commercial nature.
3. Lack of special national policy support: China government has been introducing various policies to support institutions, but the government's policy support for tour guides is relatively small.