For consumers, the blessing bag is equivalent to a discount in the shopping mall, and the expectation of the goods in the blessing bag is also very attractive when buying.
Some consumers may be satisfied with the expected goods, but some consumers will be disappointed with the goods they don't need at all. Therefore, there are also comments that the blessing bag is actually a kind of gambling in disguise. From the merchant's point of view, Fu Bao not only attracts consumers, but also aims to deal with the backlog of goods.
Although the content of the blessing bag will not be made public in principle, in recent years, many high-priced blessing bags, such as jewelry or high-end home appliances, will be publicly matched with goods sold in advance, or give consumers a certain choice. In addition, in order to meet the needs of consumers to understand the contents of the blessing bag, some merchants will also launch transparent blessing bags.
Starbucks blessing bag:
Starbucks' blessing bags have always been very popular in Japan. Although a blessing bag sold for a maximum of 6,000 yen (346 RMB) last year, the goods in the blessing bag basically far exceeded this price, attracting many customers to queue up all night. Last year, there was a conflict between customers because of the rush to buy blessing bags.
Perhaps it's worried that the scene is too hot. Starbucks changed its sales strategy in Fu Bao this year. From the original to the store to buy, to book online, using the form of online lottery. Only the lucky winners can go to the store to collect the blessing bags.
In 20 18, the price of Starbucks Fu Bao was only 6,000 yen. Meg. After winning the lottery, I couldn't wait to go to Starbucks to get my blessing bag back. Meg's blessing bag contains four drink coupons, each of which can be exchanged for Starbucks drinks with a price below 6 10 yen (about 35 yuan RMB) before June.
There are also two packages of coffee beans, namely House Blend at a price of 1050 yen (about 60 RMB) and Pike Place Roast at a price of 1 140 yen (about 65 RMB).