Shoes used to be common, but since when did shoe hype get hot?

Why can a pair of sneakers make people crazy? Let's take AJ as an example. Michael Jordan is the first superstar in NBA history who has the title of "athlete of the century" and is called the God of Basketball. Air Jordan, a series of Jordan boots (sneakers) designed by Nike, is deeply loved and sought after by fans. The first generation of Jordan shoes appeared in 1985. In 1994 and 200 1 year, Nike produced this kind of shoes twice. The classic colors are red and black, in addition, there are blue and black. Jordan/Kloc-0 generation was banned from the league from the beginning, because the coach of the Bulls didn't allow God to wear these shoes at that time, on the grounds that they didn't match the color of the team uniform, and david stern even gave Jordan a ticket.

After experiencing the wave of real estate speculation, stock speculation and currency speculation, domestic shoe circles are now "shoe speculation" hot. In recent years, the marketing methods of sports brands, such as online lottery, lottery queuing and limited joint sales, have become the main reasons for the high premium of sports shoes, which in turn has spawned the phenomenon of "speculating shoes". There are generally two ways to "fry shoes". One is to buy shoes and stock up, and sell them at a price; The second kind is fried shoes, which earns the floating price difference between payment and delivery. Now it has gradually replaced the first kind and become the mainstream. "Shoes are prone to accidents" is not new in the sun, and it has long been known in the circle. The transaction of shoes is attached to the private trust relationship, and the guarantee is not very good. Many people can only admit that they are unlucky after the seller is unable to compensate.

To some extent, the buyer paid the full amount in advance, chose not to deliver or receive the shoes after buying them, and directly hung them on the platform for secondary sales, creating a special spectacle-he bought the invisible "air shoes" instead of the traditional spot. From this point of view, sports shoes have been divorced from the practical function of wearing and have the nature of futures. Both sides of the transaction are secretly playing a psychological game, betting on ups and downs. "Shoe-frying" is actually a package-passing gambling game. The price is so high that few people wear these shoes. In addition, shoe hoarders are smashing prices and other factors. However, it will take a long time for prices to plummet, so that those who are proficient in doorways and seize opportunities will benefit from it, and those who don't understand will inevitably be cut by sickles.