This program is different from other entertainment programs featuring star performances. Based on the principle of "people entertain themselves", the program emphasizes public participation and entertaining, and strives to provide a stage for ordinary workers in all walks of life to sing and show themselves.
The broadcast of "Avenue of Stars" has delivered a large number of outstanding singers to the society, and also enabled many ordinary people with literary talent to realize their dreams, which has a strong influence and a good social image among people of all ages. This program is different from other forms of talent show because its core concepts and themes highlight popularity, authenticity, truth, goodness and beauty, love and dreams.
The three main consciousness in the Avenue of Stars: object consciousness, operation consciousness and communication consciousness are interrelated and mutually promoted. Object consciousness helps to further clarify the direction of innovation, operation consciousness helps to further find the driving force of innovation, and communication consciousness helps to further clarify the path of innovation. These three consciousnesses grasp the three key words of "mass", "market" and "brand", which just correspond to the three important links of TV program content production, operation management and promotion. These three consciousnesses are not only the important contents of the revision and innovation of Avenue of Stars, but also provide many theoretical enlightenment and practical reference for the development of China TV variety shows.