The new season is the last season for Li Ning to sponsor CBA, and the four-year honeymoon period has ended.
On July 6th, 20 16, the league office issued a ban, requiring players not to wear other brands of sneakers in the new season, or even to label them.
In the first round of the league, qi zhou still wanted to wear Nike sneakers, but he was stopped by the Basketball Association. All contradictions intensified from that moment, and the sneaker storm has been discussed until now.
Li Ning continues to tighten the number of privileged places. In the season of 20 15- 16, only Wang Zhelin, qi zhou, Ding Yanyuhang and Yi Jianlian obtained the OEM privilege.
Liaoning center Han Dejun and others no longer enjoy this privilege. Han Dejun expressed his disappointment when he learned that he could not wear sponsors' sneakers in the new season.