Everyone and every organization on earth knows exactly what they are doing. Some of them know how to do it.
But few people understand why. The "why" here has nothing to do with "chasing profits", and profits are just a result.
Who can get people's attention most now?
People with high face value! Stars and internet celebrities.
Is there anyone who has no face value but can get high attention?
Yes, people with high words. Such as Gao, Ma Dong, Jin Xing, Jin Xing.
Therefore, in this era, if there is no high face value, there must be high speech value. You need to master at least a certain degree of expression skills to attract people's attention.
Why learn to speak?
Most people will think I don't need it.
Yes, speaking is not a skill that everyone needs to master. Speech is not a survival skill, nor a necessary life skill.
I am the most interviewed speech expert on the platform. I met 160 people in a year and a half. Among these people, 70% are entrepreneurs or CEOs, 20% are middle and senior managers, and 10% are ordinary employees who want to improve themselves.
This data shows that it is the top managers who need the most speaking skills. It is easy to understand that the performance of ordinary employees is mostly made by individuals. The performance of middle managers depends on the strength of the team, while the performance of top managers depends on the rational use and distribution of resources.
Therefore, from the traditional point of view, learning to speak is usually due to the following needs.
Many entrepreneurs have this feeling. In the past, they only had to do it themselves, and at most they stayed up late to work overtime. But as an entrepreneur, you can't do many things alone, and you need the full cooperation of employees and all stakeholders. In this process, as an entrepreneur, what you need to do most is to constantly communicate with all parties, so as to motivate employees and persuade investors, suppliers and customers to support you.
This process is basically a verbal statement. For an entrepreneur or boss, your influence depends on your speech and expressive ability, and your leadership charm is shown through speeches on various occasions.
Middle and senior managers are also facing similar adjustments in their work. They need to blend teams, concentrate in one place, strive for resources within the company and coordinate various departments. This process is basically completed through a large number of conference speeches, telephone calls and interviews. The executive's ability to speak and express directly determines the efficiency of work completion.
Ordinary employees may not have many opportunities to speak in front of everyone, but once faced with important occasions such as internal sharing, job competition, interviews, and speeches at important company meetings, they will feel eager to accumulate some speech skills as soon as possible. For ambitious young people, we should improve their speaking ability as soon as possible.
Today, we are in the Internet era, the mobile Internet era, and the post-90s era as the mainstream population.
Entrepreneurs and bosses find that advertising doesn't work, but entrepreneurs who spend all day on the internet and videos get free communication effects. Luo Yonghao's hammer mobile phone doesn't cost a penny to advertise. It all depends on his mouth and the press conference.
Executives find that authoritative people no longer have authority, and whether employees listen to you depends mainly on their face value.
On the other hand, young people usually rely on mobile phones for communication. Once they switch to face-to-face situations, they are immediately forced.
In fact, in this new era, communication and expression skills are more important than ever!
The famous communication scholar McLuhan has a famous saying that "media is information".
Mcluhan believes that the technology and form of media communication determine the final communication effect, and the media also affects people's cognition and thinking habits. At that time, his views were considered extreme, but today they are proved to be very forward-looking
E-mail has changed people's communication habits, and instant messaging makes us prefer fast and simple information feedback. Our thinking habits have changed greatly.
The post-90s generation is the first generation of Internet people, and their way of thinking has been greatly influenced by new media. So today, we see that advertising is not as effective as before. Your advertising copy is no matter how good it is, but the traditional media has stopped reading it, and all of them are middle-aged and elderly people aged 40-50-60.
People don't like reading books. The book is too thick. People like to read articles on the official WeChat account, which is both relaxing and interesting.
People don't like watching programs that tell the truth. People like to watch reality shows, and gossip is wonderful.
People don't want to watch the news broadcast, but people like to watch all kinds of live programs, even live meals.
People need more vivid information!
We have returned to the spoken language era from the written language era.
It is better to write than to do, and it is better to write than to say.
Luo Zhenyu mentioned the concept of "national total time" in his New Year speech. When we are overwhelmed by the overwhelming media and information, our time becomes the most precious resource. Whoever can seize everyone's attention and time will seize the strongest resources.
As an entrepreneur, having a good speaking ability is simply a direct addition to marketing talent. Jobs is a master, and domestic internet companies have been learning in this field for a long time. Xiaomi and hammer are the best examples of winning by press conference.
Among traditional enterprises, Wang Jianlin and Dong Mingzhu have frequently appeared in various media in the past two years. Obviously, they also realize that this era needs to spread corporate image from various channels, and entrepreneurs are the best spokespersons.
In the new era, you need better expression skills for marketing and communication.
The greatest value of mankind in the future is creativity and emotion. This is an area that is difficult for artificial intelligence to reach at present.
Emotion is an experience, a created experience.
The ability to create emotional experiences will be very valuable in the future.
Constantly improving communication, expression and speech skills is the best way of self-investment.
What you invest is time, and what you gain is personal brand and influence.
This is the key to your entrepreneurial success!