Earlier, Bloomberg Businessweek reported on Joe, who is 19 years old, in the cover story. The story of Herbert dropping out of school and blowing up his shoes.
According to Bloomberg Businessweek, Joe? Herbert noticed in high school that the price of some Supreme T-shirts he owned online was two or three times that when he bought them, and he started his reselling career. His resale company, West Coast Street Clothing Company, can trade hundreds of thousands of dollars worth of sports shoes every month.
And last year's outbreak was given to Joe? Shoemakers like Herbert have more opportunities.
Cowen, an American investment bank, pointed out that in the months after the outbreak of the COVID-19 epidemic, a large number of consumers turned to online channels to buy sports shoes, and the secondary market of sports shoes showed rapid growth, because of the impact of shoe manufacturers such as Foot Locker selling their stocks due to the decline in sales. Joe? Shoemakers like Herbert can use computer programs to identify the most popular sports shoes and buy a large number of sports shoes on the online platform for resale. Last May, Joe? Herbert's West Coast Street clothing company even completed a $600,000 deal.
On July 30, 2020, one hour before the release of Yeezy Boost 350 Zyon sneakers, Joe? Herbert and his team used special computer programs to access the Yeezy supply website, and prepared his mother Ann in advance for each program. Herbert's credit card information. Finally, Joe? Herbert used his mother's credit card to buy limited edition sports shoes worth132,000 dollars, and made a profit of more than 20,000 dollars through resale.
In the process of reselling sports shoes, Herbert also found a new business opportunity: among his growing Instagram fans, hundreds of teenagers want to emulate his business, which provides him with a new source of income.
Herbert created a group called West Bricks on Discord, which is an information platform to share upcoming online information, such as what sports shoes will be on sale and when and where to sell them. Subscribers enter the group for information at a price of $250 per month. By the end of 2020, Herbert had about 450 subscribers and earned more than $654.38 million through Xizhuan.
Although Joe? Herbert tried his best to get his mother out of his reselling business, saying that he had never been in Ann? Get inside information about Nike from Herbert. Where's Ann? Herbert also voluntarily disclosed the information of his son's company to Nike on 20 18, claiming that he had never been involved in his son's business. But what about Joe? After Herbert's shoe bombing incident was exposed, the controversial Ann? Herbert soon left Nike.
If you are interested, you can learn about the affair of Li Tianyi, Li and others.