During the "Double Twelve" activities, major e-commerce companies will have various promotional means to promote sales, such as charging cash-filled red envelopes, 50% off postage, free lottery and so on.
The birth of "Double Twelve" is a successful continuation of Taobao's "Double Eleven" shopping festival. Double Eleven Shopping Carnival refers to the online promotion day of111every year, which originated from the online promotion held by Tmall in 2009. At that time, the number of participating businesses and promotion efforts were limited, but the turnover far exceeded expectations.
Double Eleven has become an annual event in China's e-commerce industry, and gradually affects the international e-commerce industry.
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The "Double Twelve" in history refers to the "Xi Incident" initiated by Zhang Xueliang and Yang Hucheng in February1936/kloc-0, also known as the "Double Twelve Incident".
1936 12 12, Zhang Xueliang and Yang Hucheng launched a "military remonstrance" in Xi 'an in order to persuade Chiang Kai-shek to change the established national policy of "fighting abroad, stopping the civil war and unanimously resisting Japan". 1936, 1936 On February 25th, 1936, under the leadership of the Central Committee and Zhou Enlai, Chiang Kai-shek accepted the idea of "stopping the civil war and uniting with * * * to resist Japan" and settled it peacefully.
The peaceful settlement of the Xi 'an incident prepared the necessary premise for the establishment of the anti-Japanese national United front and became a turning point in the transformation from the civil war to the anti-Japanese national war.
Xi incident and its peaceful settlement have played an important historical role in the social development of China. Its occurrence and peaceful settlement basically ended the ten-year-long civil war, started a new stage of the second cooperation between the two parties, promoted the establishment of the anti-Japanese national United front, laid the foundation of the whole nation's War of Resistance against Japanese Aggression, and became a turning point from the civil war to the anti-Japanese national war.
It is a turning point of social contradiction in China, and the ethnic contradiction between China and China has become the main contradiction in Japanese society. It is the turning point of China from civil war to War of Resistance against Japanese Aggression, China from division to unification, and China from autocracy to gradual democracy. This series of turning points laid the foundation for War of Resistance against Japanese Aggression's victory.
At the same time, China's * * * production party has obtained the opportunity of legal survival, respite and growth, which has opened up the prospects for the development and growth of China people's revolutionary forces led by China's * * * production party and established the leading position and core position of China's * * production party in China's social development.
Baidu Encyclopedia-Double Twelve