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1. Public and individual needs
Although human needs can be divided into moral and immoral, individual needs and the resulting needs are the permanent driving force for the continuous development and innovation of society. Gambling is a special activity to meet people's various needs and requirements, which is mainly reflected in the following two aspects:
(1) Lottery originated from the game, and the essence of the game is a kind of interesting activity generated by people's physiological needs. As an extension of the game, lottery organically combines playfulness, competitiveness and speculation, further enhancing the special charm of the game and meeting the special needs of individual lottery players.
(2) Lottery is in line with the individual's motivation to pursue economy. Adam Smith pointed out in The Wealth of Nations more than 200 years ago that when an egoist pursues his own interests, he only considers his own security and his own gains. This time, he was led by an invisible finger. By pursuing his own interests, he often promotes social interests, and more effectively than he really intends to promote social interests. This is the hypothesis theory of "economic man", which shows that lottery activities are in line with the economic motives pursued by individuals.
2. The needs of social groups
In fact, group needs are the sum of individual needs. The activities of the gambling network not only meet the needs and demands of a certain group to participate in the game, but also have the contribution of lottery income to the poor groups in society, thus making the lottery activities convincing.
The middle class or the rich are usually interested in quiz-type lottery tickets. In addition, according to the survey, except for the extremely poor, many ordinary people are more enthusiastic about buying lottery tickets than the rich.
3. The need of social development
Judging from the development history of lottery tickets, the existence of social demand and increasing pressure are the key to eventually lead some countries and regions to open lottery tickets one after another after years of ban.