Such a successful superstar, Kobe has a great reputation all over the world, claiming to have 60E fans, and there are countless fans in China alone. Many China fans grew up watching Kobe play, and fans regard Kobe as their youth idol. Whenever Kobe comes to China, the situation of shoulder-to-shoulder contact is really not covered. Fans just want Kobe, Kobe, Kobe. In order to get a glimpse of Kobe Bryant, several people are looking forward to it, so that some fans climb the tree to see Kobe Bryant. It is no exaggeration to describe popularity with fear. At that moment, you really believed that Kobe had 60E fans.
Kobe Bryant is as famous in China as Yao Ming. How could CCTV miss the opportunity to report this celebrity?
Starting from CCTV 1-6, these CCTV channels are keen to report Kobe Bryant. There are so many excellent sports in the world, why does CCTV favor Kobe so much? There are several reasons for this.
Huge market attraction
As I said before, Kobe's popularity in China is comparable to that of Yao Ming. Whenever Kobe begins his trip to China, the enthusiasm of China fans can be described as fiery, which is not excessive. Crowd crowded, crowded, crowded and so on. This kind of market appeal has been seen in any star. It can be said that no star has ever come to China with such great influence. Kobe is the only one, and that popularity is really not built.
As the leader of domestic media, CCTV will naturally seize social hotspots, broadcast news about Kobe, and invite Kobe to participate in some interviews to let China fans know Kobe better. As for why CCTV prefers Kobe Bryant, there are other reasons besides the great market appeal.
Kobe spirit
What is Kobe's spirit? I believe that every Kobe fan will blurt out-Mamba spirit. Yes, it is the mamba spirit.
So what is mamba spirit?
Kobe Bryant is nicknamed "Black Mamba", which is a snake with strong toxicity and attack. This poisonous snake is fearless, even if it loses its power generation ability. Kobe Bryant endowed this spirit of never giving up, not being afraid and not retreating, which is the Mamba spirit.
That's the spirit Kobe used on the court. After entering the league, Kobe started from the bench and worked hard step by step. Later, he became a terrible court killer, a real superstar, and led the Lakers to win five championships.
In order to become stronger, Kobe sometimes starts exercising at four in the morning. The famous saying "Have you ever seen Los Angeles at four o'clock in the morning?" It is a true portrayal of Kobe Bryant.
Kobe passed on this spirit and later encouraged countless fans, many of whom regarded Kobe as an idol. Fans watching Kobe Bryant's game were moved by his spirit and associated with my fantasy. If they want to win, they should never give up and keep fighting like Kobe.
Kobe loves China.
Kobe is a player who loves China very much. Every time he went to China, the fans sent Kobe off with great enthusiasm, which deeply moved him. During the activities, he actively interacted with fans, often gave some fans basketball guidance, encouraged and helped them, and never left behind and played big cards. This is the biggest difference between Kobe and other stars-Kobe has a strong affinity.
Recalling Kobe's life, he visited China many times. From 200 1 to 200 19, Kobe Bryant, as the promotion ambassador of the World Cup, participated in the lottery ceremony together with chinese basketball association President Yao Ming.
Kobe once said, "China is like my second hometown. There are many people here who support me. Hearing their cheers, I will play more passionately. "
Kobe's passion for China is not just lip service. In 2009, the Soong Ching Ling Foundation of China contacted the Kobe Family Foundation, and finally the two sides agreed to establish the Kobe China Foundation. After the Wenchuan earthquake, Kobe China Foundation donated 5 million yuan to Wenchuan, which was mainly used to help the education of children from poor families in China and promote the development of basketball in China!
Kobe Bryant's series of acts of kindness and influence in China are naturally loved by CCTV. On the same day, for the first time in the history of CCTV5, in order to broadcast the battle of Kobe's retirement live, the Sports News broadcast at noon every day was cancelled.
Kobe's retirement is the biggest event for fans all over the world. Several big-name stars gathered in Staples, and bill russell, Jabbar, Magic Johnson, O 'Neill, Beckham, Jay-Z and other big-name stars or stars came to the scene to help out.
For China fans, Kobe's retirement station is very important. He is the youth of many fans, and it is also a game that cannot be missed. On that day, many domestic fans paid tribute to Kobe in their own way, and a lot of news about Kobe emerged in the circle of friends. Some sports companies give employees a holiday to pay tribute to Kobe so that they can watch the game. This shows how influential Kobe Bryant is and how important he is in the hearts of China fans!