Marketing debate plan

Marketing debate plan

I. Purpose of the event

Cultivate students' sales thinking consciousness and coping ability; ? Reflect students' team spirit and professional quality.

Second, the way of activities

On-site debate, the company as a unit to play the game.

Third, the theme of the event

Preliminary question 1: Positive: In the sales process, mentality is more important than ability.

Counterparty: In the sales process, ability is more important than mentality.

Preliminary question 2: Positive: Channel development is more important than channel maintenance.

Counterparty: Channel maintenance is more important than channel development.

(The topic of the preliminary contest is decided by the company by drawing lots. )

Final title: positive: high-end products sell better than mass products.

Counterparty: Volkswagen products sell better than high-end products.

Fourth, the activity time

Preliminary time: February 9 18: 30-2 1: 00? Final time: February 10, 15: 00- 16: 00.

Verb (abbreviation for verb) activity place

Training meeting room

Six, grouping form

Seven. Organizational composition and division of labor

Eight. Activity flow

Final timetable

Nine. Rules of the debating competition

(A) the debate process

1, positive argument, 3 minutes;

2. The opposing side argues for 3 minutes; 3, square debate, time 2 minutes; 4. The other party will argue and attack for 2 minutes; 5. Three arguments in the square, 2 minutes; 6. The other party will argue and attack for two minutes; 7, free debate, time is 10 minutes; 8. The closing arguments of the opposing arguments last for 3 minutes. 9. The closing arguments of the opposing arguments lasted for 3 minutes. 10. Note: The total time of the audience is about 30 minutes.

(2) Competition requirements

1, demonstration stage:

Clear-cut views, detailed arguments, rich language and easy to understand;

Combined with the actual work and situation of the terminal, give play to the advantages of putting facts and reasoning; 2. Free debate

Each player's answer should be concise and clear; ? Don't answer irrelevant or unintelligible questions. 3. Concluding remarks

It is necessary to summarize the overall situation of the on-site debate; ? Advocate impromptu speech.

(3) Scoring rules

1, grouping scoring items and score distribution:

3. Deduction points: In the debate, if the speech is overtime, etc., it does not meet the evaluation requirements and violates the rules, and points will be deducted as appropriate. The consequences that affect the progress of the competition due to the team's own reasons, such as stopping or terminating the competition, will be decided by the jury, and 30% will be deducted from its accumulated total score.

4. Team winning or losing judgment

? What is the sum of the four individual scores of the relevant teams? What's the total score of the two teams? Total score? The tall team won.

? If the two teams score the same, the judges will vote separately to decide the winner.

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