What are the production processes of promotional videos?

Planning and creativity are the first step in the production of promotional films. Careful planning and excellent creativity are the soul of feature films. Unique creativity is the key to make the work attractive and highly ornamental. For example, the shocking Indian Ocean tsunami gave people a strong visual impact, and the unique expression made people trust a strange product from ignorance, which is the charm of creativity for the development of domestic cultural industries. Business communication According to relevant market information, communicate with customers internally, including project positioning, content, requirements, production accuracy, time arrangement, budget, etc.

According to the requirements of customers, the project planning makes detailed planning books such as shooting time, shooting content, shooting scheme and difficulties encountered in the shooting process. Arrange the main content of the promotional film according to the planning book. Take the corporate propaganda film as an example. Usually, the whole film contains the following contents: 1. The planning scheme of the corporate propaganda film or the title content of the corporate propaganda film copy; The company introduces the corporate propaganda film planning scheme or corporate propaganda film copy; Enterprise product display in corporate promotional film planning scheme or corporate promotional film copy; The production strength of the enterprise or other relevant information in the planning scheme of the enterprise propaganda film or the copy of the enterprise propaganda film; After the release of the corporate propaganda film planning scheme or corporate propaganda film strategy copy, provide the detailed planning book to the customer, and then discuss and modify the customer's requirements in the planning. Finalize the project positioning, content, requirements, production accuracy, progress and budget with customers. Shoot on the spot, take notes every day, and communicate with customers. Post-production, including rough cutting, dubbing, special effects, fine cutting and so on. , after packaging and shooting. Review the film, show the production results to the customers, and the customers make comments and discuss. Modify according to customer requirements and submit finished products.