The emphasis of publicity is different: Apple mainly publicizes and displays the features, functions and designs of new products through product launches, emphasizing its high-end, exquisite and fashionable brand image and user experience. Xiaomi pays more attention to the cost performance of products, attracts a large number of users to buy through price concessions and spikes, and emphasizes its own Internet genes and intelligent product concepts.
Pricing is different: Apple's pricing has been high, mainly for high-end geeks, and then gradually spread to high-end consumers. Xiaomi adopts a cost-effective strategy and aims at more young people.