Characteristics of Longyuan Yatu
Since the beginning of this year, the licensed products of the Winter Olympics, especially the ice shield series products, have been in short supply, and orders have been queued. Longyuan Yatu, as the only A-share listed company, once said that it has been fully coordinating capacity distribution, producing at full capacity and minimizing the waiting time for orders.
Yuan Longyatu said that the current pre-sale period of Tmall flagship store in the Winter Olympics is 30 days or 45 days, which is enough to cover the company's production cycle and ensure that the licensed products of the Winter Olympics can be delivered in batches, in time and smoothly, effectively meeting the needs of consumers. Licensed goods are divided into three categories, namely badges, key chains and other non-precious metal products, precious metal products, plush and other toys. The company submitted more than 600 self-designed souvenirs of the Winter Olympics to the Olympic Organizing Committee, and the product categories are very rich.
As a leading gift enterprise in China, in addition to this Winter Olympics, Longyuan Yatu has previously won the franchise rights of large-scale international top-level events such as Beijing Olympic Games, Shanghai World Expo, Nanjing Youth Olympic Games and Beijing World Expo.
In addition, in addition to the authorized product qualifications of major international top-level events, Yuanlong Yatu has also signed high-end IP licenses for a long time according to market hotspots, including HelloKitty, Doraemon, NBA and so on. On the eve of the opening, we signed a number of world-renowned movie IPS under Universal Studios Beijing to provide customers with authorized and high-end IP authorized gifts and marketing services. The company has also become one of the first members of the Meta-Universe Industry Committee, actively laying out the Meta-Universe.