In order to ensure a high starting point, high quality and high level of activities, it is often necessary to make detailed preparations in advance. An activity plan refers to a planning document formulated for an activity. So what kind of activity plan is good? The following is my plan for the Mid-Autumn Festival in 2022 (5 selected articles). Welcome to share.
Shop Mid-Autumn Festival Activity Plan in 2022 1 1. Off-site layout
1, Doors' Couplet: All families are reunited to celebrate the Mid-Autumn Festival, and all the countries are jubilant to welcome the National Day.
2. Lian Heng: Celebrate the festival;
3. Huge external wall suspension: width: height = 10x 13M, the content of publicity activities.
4. Hang 8 red lanterns above the door.
5. Goods and decorations related to Mid-Autumn Festival can be properly placed near the entrance of the shopping mall to attract people.
Second, the venue layout
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. There is a big lantern hanging in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added from the floor.
Three, 30 yuan to buy 10 yuan cash coupons.
Activity time: September1-September 30th.
Activity content: If you shop in the supermarket area of this mall once in 30 yuan, you will be given a cash coupon for the department store with a value of 10 yuan, and if you buy in 60 yuan, you will be given two coupons, and if you buy more, you will be given more.
Precautions:
1. Cash coupons can only be used at designated counters of department stores;
2. Cash coupons are valid from September 18 to June107;
3. Cash coupons have no change and cannot be converted into cash;
4. Buy a department store with one for 98 yuan and two for 196 yuan, increasing by an integer multiple of 98, and buy more and use more.
5. All cash coupons are valid only if they are stamped with the company's financial seal;
6. The final interpretation right of this activity belongs to XX Mall.
Fourth, Mid-Autumn Moon Cake Exhibition.
The expenses and prizes of this activity are provided by the business department through consultation, and the supplier is responsible.
Activity time: September1-September 20th.
Activity content:
On June 1 day and September 1 day, moon cakes and gift baskets were displayed on the first floor.
2. Buy moon cakes as gifts
A. If you buy a box of moon cakes at one time during the activity, you can get a coke from the service center with a computer receipt. Daily delivery is limited to 150, and each person is limited to one piece; The quantity is limited, while stocks last!
B, September 12 Buy one get one free moon cake;
C on September 10- 12, anyone who buys moon cakes from 100 to 149 yuan will get a sweet pomelo in this shopping mall, and those who buy moon cakes from 150 yuan will get a bottle of red wine, and press1. Buy more and get more, the quantity is limited.
Verb (abbreviation for verb) bite the moon competition
Number of participants: 100.
Competition time: September 10,1,12, 19: 30 to 2 1:30.
Registration method: you can register at the service center on the first floor with a computer receipt, or you can register on the spot with a computer receipt.
Operational details that should be paid attention to in the Mid-Autumn Festival activity plan: * * Divided into 10 groups, each group 10 people participated in the preliminary round, with an average of one moon cake of the same size per person. Within one minute of the specified time, the winner is the one who eats the fastest and has no violations. During the competition, the time will be calculated by the employee card of the store, and the moon cakes will not be thrown on the ground. Violators are deemed invalid, and each group will be awarded the first place.
Prize setting:
Two first prizes, each worth 100.00 yuan, and a box of mooncake gift boxes.
Five second prizes, each worth 80.00 yuan, and a box of mooncake gift boxes.
Third prize 10, each prize is worth 50.00 yuan.
A total of 83 prizes were awarded, and all participants were given a 1 moon cake worth 5 yuan or other souvenirs worth 0.5 yuan -2 yuan.
Six, Mid-Autumn Festival group purchase, cash discount
Activity time: September 1 to September 13.
Activity content: During the activity, all mooncakes purchased in bulk or in groups in our shopping plaza will be given discounts and rebates, which are affordable and delicious.
Seven, large-scale literary evening, wonderful powder.
Activity time: Every Saturday and Sunday before and after the Mid-Autumn Festival, there will be large-scale promotional activities, fun games and wonderful literary evenings waiting for you to participate!
Mid-Autumn Festival shopping center activity plan 2 1. Spend a good month and live a long life-gift exhibition
From August 28th, all kinds of exquisite moon cakes, tobacco and alcohol, health products and other gifts will be exhibited in the lobby on the first floor, with favorable prices and exquisite gifts to express your deep friendship.
Second, promotional activities.
Activity 1: looking for the moon from the sea
Activity time: September 9th to September 1 1.
Activity mode: September 9th-1 1, where a single promissory note for ordinary goods is over 300 yuan and a single promissory note for special goods is over 3,000 yuan, you can take the shopping list to the supermarket gate on the first floor of the mall to participate in the game.
Lottery setting: Set a transparent glass lottery box with 100 glass balls. Customers with one hand and the back of their hands facing up will get a corresponding amount of shopping vouchers if they touch a lot of glass balls at a time.
How to touch the prize: customers can touch the glass ball at the moon fishing ground in Haidilao with the shopping list. General merchandise with a single cashier with a single cash register of more than 300 yuan and special merchandise with a single cashier with a single cash register of more than 3,000 yuan can all touch the ball once according to the rules of touching the ball (each person can only touch the ball once). The prize is determined by the number of glass balls that customers catch. Each ball is 1 yuan, and they can give as much as they can catch.
Lottery distribution: 3 people in each group, one person registers the invoice to confirm the number of catches; A person's organizational activities; A person issues lottery tickets.
Expected bonus: estimated three-day sales 1 188 186. 86 yuan, each 300 yuan, won the prize at most 396 1 person. According to the average 20 yuan per person, the total is about 792 12. 46 yuan (actually about half, the cost is about 6.6% of the actual sales.
ask
1. The quality control department should broadcast promotional activities in the store.
2. The general office is responsible for the publicity and organization of activities, the preparation of touch props and the training of touch personnel.
3. The Security Department is responsible for maintaining order at the activity site.
4. The business department is responsible for the preparation of shopping vouchers.
5. The ball-touching personnel are required to be serious and responsible, and patiently explain to customers.
Activity 2, shopping lottery to send moon cakes
1. Anyone who shopped in this mall from September 9th to September 9th, 20xx 1 1 can take part in the lucky draw when the cashier's slip for general commodities is over 100 yuan and that for special commodities is over 1000 yuan.
2. Only one lucky draw can be made with a valid shopping list.
3. Lottery method: 60 ping-pong balls are put in a lottery box, including 6 prize balls (first prize 1 ball, 2 second prizes and 3 third prizes) and 54 empty balls. Draw one ball at a time, and winning or not depends on the ball drawn (only one ball can be drawn at a time, and it is invalid to draw more).
If the winning ball is drawn, the prize will be cashed on the spot. The award is set to:
First prize: a mooncake voucher worth 50 yuan.
Second prize: a mooncake voucher worth 30 yuan.
Third prize: a mooncake coupon worth 15 yuan.
Shopping vouchers can only be used to buy moon cakes in this shopping mall within the specified time. If you don't think it's an automatic waiver, you won't cash it.
Cost budget:
It is estimated that the three-day sales will be1188186.86 yuan, and each ticket will be 100 yuan. There will be at most1/882 lottery winners, assuming that the hit rate of the first, second and third prizes is/kloc.
Mid-Autumn Festival in 2022. 2. Theme of the event
Happy Mid-Autumn Shopping Festival, xx draws a lottery every day.
Second, the activity time
X month x day -X month x day (10 day)
Three. Main activities
Activity 1: Shopping in 50 yuan with prizes every day.
1. Activity time: X month X day -X month X day.
2. Activity content: During the activity, customers can exchange a credit card for one lottery ticket, 100 yuan for two lottery tickets, and so on. Buy more and change more. Mid-Autumn Festival lucky draw plan. Customers can participate in the circular lottery held at 6 pm every day with the lottery ticket. A lottery ticket, many chances to win.
3. Award setting:
First prize: one fully automatic washing machine, 10 sets per day, 10 sets per day *** 100 sets per day.
Second prize: one electromagnetic oven, 20 sets per day, 10 day ***200 sets.
Commemorative prize: one barrel of washing powder, 100 barrel/day, 10 barrel/day *** 1000 barrel.
The winner will receive the prize within 3 days from the date of winning the prize.
5. Winners are required to pay 20% personal income tax, which will be collected and remitted by Xinglong Mall.
6. The final interpretation right of this activity belongs to xx Mall.
Activity 2: Mid-Autumn Moon Cake Festival
1, Top Ten Gift Boxes of National Cakes: Ten mooncakes of xx brands gather here, and you can taste the top ten mooncakes of China by buying one box.
2. Four versions of Mid-Autumn Festival gifts are quick: the teacher's kindness is unforgettable-to send the teacher, to know the grace of the encounter-to send the leader, the family is supreme-to send relatives, to reciprocate-to send friends.
3. At 6 o'clock on the evening of X, the Happy Mid-Autumn Shopping Festival was grandly opened.
4. On the night of X 18: 30-20: 30 "Mid-Autumn Festival Night" large-scale song and dance party.
5. Large-scale exhibition and special performance of xx moon cake manufacturers from X to X. ..
6. Crab exhibition, alcohol and tobacco exhibition, fruit exhibition.
Activity 3: related promotion activities
1, gifts from Mid-Autumn Festival Department Store.
2, wedding big action-wedding supplies month, gold shop, men's and women's clothing, bedding wedding gifts.
3.X month X day shoes city 99 yuan =200 yuan shoes shopping activities.
4. Autumn clothes are all on the market.
Mid-Autumn Festival in 2022. 3 First, the world of moon cakes
There are nearly 50 kinds of moon cakes from famous manufacturers and brands inside and outside the province, which are of high quality and low price, making them an ideal place to buy moon cakes.
Second, shopping lottery to send moon cakes
1. Anyone who has shopped in 50 yuan in the supermarket before XX 17: 00 on XX can participate in the lucky draw.
2. With a valid shopping voucher, the lottery will be held once every time 50 yuan is full, and the part exceeding 50 yuan will be counted as the multiple of 50 yuan (the part with insufficient multiple will not be counted), with a maximum of 10.
3. Lottery method: 60 ping-pong balls are put in a lottery box, including 6 prize balls (1 first prize, 2 second prizes and 3 third prizes) and 54 empty balls. Draw one ball at a time, and winning or not depends on the ball drawn (only one ball can be drawn at a time, and the extra ball is invalid, which is counted as the number of times to draw).
If the winning ball is drawn, the prize will be cashed on the spot. The award is set to:
First prize: mooncake coupons worth 50 yuan.
Second prize: mooncake coupons worth 30 yuan.
Third prize: a mooncake voucher worth 15 yuan.
Shopping vouchers can only be used to buy moon cakes in our building within the specified time. If you don't think it's an automatic waiver, you won't cash it.
Third, the final of the mooncake eating contest.
Final: September 12 at 2 pm.
The preliminary competition will be grouped according to the order of registration, and the competition will be eliminated in groups. Each group takes 1 winner and enters the semi-finals.
The rematch will be divided into groups by lottery among the winners decided in the preliminary round, with 3-5 people in each group. The competition will be eliminated in groups, and each group will select 1 winner to enter the final.
The finals were held separately, and the winners of the first, second and third prizes were finally decided.
Rules of the game: Three moon cakes with the same size and the same stuffing will be provided in the building to see who can eat them all in the shortest time (subject to swallowing and no obvious residue in the mouth after opening the mouth). Whoever wins will be disqualified. There is no limit to how to eat.
There are referees and referees in the competition, and the result of the competition is judged by the referee on the spot. In case of dispute, the presiding judge shall make the final decision (all participants who voluntarily sign up shall unconditionally obey the provisions of this article).
Awards and prize settings:
First prize: 1: first prize.
Two second prizes: one for each prize.
3 third prizes: each 1 person.
Mid-Autumn Festival in Stores in 2022 Program IV This year's Mid-Autumn Festival is on X-day. In order to coincide with the anniversary of xx, the consumption climax is set off in advance. Therefore, for us, this is a good opportunity to increase store sales, enhance the brand image of X Mall, and cope with the anniversary of xx 10.
In this promotion, we should take advantage of the duality of festivals to promote the joint sales of goods.
Details are as follows:
Activity time:
X month xx day (Friday) -X month X day (Sunday)
Activity theme:
Mid-autumn festival family reunion
Scope of activities:
X Mall and Bayi Store, X Mall Shopping Plaza, xx Store
Activity content:
DM Poster of Mid-Autumn Festival in Supermarket X Month X Day -X Day Synchronous Follow-up
Synchronous follow-up of Mid-Autumn Festival in xx store
Theme: moon cake+red wine x shopping mall takes you to the Mid-Autumn Festival.
(Gold, jewelry, cosmetics, household appliances and other special categories do not participate in the activities)
Activity time: X month X day (Friday) -X month X day (Tuesday)
Activity description: Because the existing brands in the shopping mall offer discounts, and X shopping mall does not bear the expenses, the advertisement emphasizes "giving back according to the existing discounts", and customers have different psychological feelings. They can get activities that customers think are more affordable on the basis of not bearing the cost, and at the same time highlight the activities of sending moon cakes and red wine in the Mid-Autumn Festival, which is more warm and more suitable for holiday characteristics. )
Activity content:
Existing discounts for all brands
If you spend all the cash in 200 yuan on the same day, you can get another "warm moon cake" with the shopping invoice or small ticket. (Individually packaged, worth about 8 yuan)
If you spend all the cash in 500 yuan on the same day, you can get a gift box of "Family Mooncakes" with the shopping invoice or small ticket. (Value around 40 yuan)
When the cash consumption reaches 1000 yuan on that day, you can get another gift box of "moon cake and red wine" with the shopping invoice or small ticket. (Value around 80 yuan)
Each store will negotiate with the mooncake manufacturer to customize the gift according to the value of the gift. After the event, payment will be made according to the actual number of gifts, and the expenses will be borne by the participating brands in principle, 50% each.
"Full Moon Mid-Autumn Festival, Love X Mall" Mid-Autumn Festival Gift Festival
During the Mid-Autumn Festival, every shop will set aside a special area to open a series of Mid-Autumn Festival merchandise display areas, including moon cakes, alcohol, gift boxes and other Mid-Autumn Festival merchandise, so as to facilitate customers to buy in this area.
Mid-Autumn Festival series of moon cakes, alcohol, gift boxes and other commodities are selected and sorted by each store, and the location can be selected in the public area outside the supermarket or supermarket.
Shopping Mall Mid-Autumn Festival Activity Plan in 2022 5 I. Activity Organizing Committee
1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments
Second, the activity time:
From September 65438 to September 30, 2006
III. Purpose of the activity
With the help of China's traditional Mid-Autumn Festival, China people's second long holiday, National Day, we will create the second sales peak in shopping malls, and reduce the cold market after the long holiday in a targeted manner, so as to slow down the downward trend of sales.
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
Verb (abbreviation of verb) activity slogan:
leave out
Six, site layout:
(1) Off-site layout:
Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival; Huge external wall suspension: width: height = 10x 13M, content of publicity activities; Hang eight red lanterns above the door.
(2), the venue layout:
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. A large (2.5-meter-wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added.
Seven, publicity strategy
1, DM poster promotion (see attached table for specific operation details);
2, TV media publicity:
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;
B. Time: September 20-26;
C. Fees:
D. publicity form: animated pictures and words.
3, huge off-site, exhibition board publicity;
4. Broadcasting and publicity in venues;
5. The community is crowded with people, and a small banner is hung, which reads: "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Shopping Hotline: Sanyuan X "
Eight, activity strategy:
Activity 1. Stay happy when shopping over 20 pounds.
Activity time: September1-September 30th.
Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.
Award setting: (according to the actual situation)