Shoe speculation refers to the behavior of shoe buyers who want to resell their shoes to earn the difference, rather than wearing them themselves. Shoe speculation has become more and more fierce and has become a capital game.
Brand releases limited edition sneakers, engages in hunger marketing and creates scarcity. High-priced limited edition sneakers can not only improve the pricing tonality of brands, but also stimulate the sales of low-end products. For example, young people who think Nike AJ basketball shoes are too expensive may be more willing to spend hundreds of dollars on other styles of Nike basketball shoes.
When professional shoe manufacturers issue limited editions, they buy numbers, find relationships, use Trojan software to grab goods in stores and official website, sell them to fans at a small price increase and sell them to dealers at a large price increase.
Bankers hold a lot of cash and wait for the market price to get higher and higher. At this time, a small number of fans who "generate electricity with love" can't help snapping up, and limited basketball shoes have gradually become a luxury and an identity tag.
Shoe speculation is "speculation" after all, which will eventually produce a series of chain reactions. When basketball shoes can make money, it annoys the first-hand goods that are not authentic, A goods, high imitation and even imitation goods will inevitably appear and quickly seize the market; When customers want to get basketball shoes, but there is no formal platform, it is hard to find a pair of shoes. Dark gray trading will inevitably emerge as the times require and quickly gain favor.
As soon as the shoes with high fever appear, they are squatting to buy and then sell; Buy from some consumers who have already bought it and sell it to people with higher prices. The operation of frying shoes is relatively simple. Simply put, it is to exchange profits by reselling. Just scan the golden code (men's shoes: 40~45 yards, women's shoes: 36~37.5 yards), which is called the golden code in the circle. The Zhuang family will buy a large number of gold yards of sneakers, and the shortage of gold yards will cause the prices of other yards to rise, thus achieving the purpose of controlling market prices.
Based on the above information, in fact, no matter what it is, as long as it is speculation, the result must be for the benefit of others. It is true that everything can be speculated, and young people really play differently. I hope this article can help everyone, and interested investors should not enter the market. This industry is very risky!