Maybe he and his friends are sitting in a hot air balloon (or an airship, a flying guy, so that he will meet face down), and something may happen when sitting in the middle. The hot air balloon is descending, or there is no fuel. They all throw their luggage down first, but it still doesn't work, so several of them draw lots (among many matches, only one is half-followed), and whoever gets half a match will be thrown down.
Probably so ~