First, positioning
Whether to choose to face the whole university town or university, prefer service or information push, you can basically determine the name of WeChat official account, choose service number or subscription number, but personal advice is the same, start operation, and the registered information is preferably the information of your own startup company or friendly people, which is convenient for later certification and technical upgrade and modification.
Second, determine the name, avatar and profile.
The name and avatar of the official WeChat account should conform to its own WeChat positioning, which can directly reflect the positioning. The introduction must be clear and clear, at the same time, it can attract the attention of fans and grasp the pain points.
Third, determine your own advantages and output content.
What value can it bring to fans, why should we pay attention to it, and what kind of content should be used to attract fans.
Surgical items
First, user operation.
When the platform has fans, we should consider how to keep these fans, that is, the value of the platform, mainly reflected in the function and content of the platform.
Second, the activity operation
Every platform should do activities, but what kind of activities and how to do them should be carefully considered. Of course, it is generally based on seasons or festivals. Third, content operation.
Content operation is mainly the work of editing and art design. As I have said a lot, it is mainly to grasp the psychology of students and pay attention to the following principles.
1, keep the push topic fresh. If an article can be seen on more than two platforms, or there are many fans on the 1 platform, and the reading volume has exceeded 10,000, it is still recommended not to push it. Playing games like lottery is not good for the streets. What this kind of thing needs is freshness.
2, to focus on reading the original text, you can add a lot of links to enrich the activities. For example, welfare or testing, text hyperlinks are also a good choice. One is to avoid the confusion of direct connection, and the other is to partially avoid stealing links. Small functions such as long links or short links, or changing links into QR codes, can also be found on Baidu.
3. Create a micro-community. Provide a platform for users to communicate.
4. Then make the bottom figure. Regularly summarize the previous high-quality content and guide attention.
5. Use a variety of tools to enrich push.
7. The pushed content can be divided into columns or modules, preferably fixed. In addition to pictures and text, push content should also be diversified, such as pictures and voices.
8. Make full use of the circle of friends to publicize and mobilize students to forward content to the circle of friends. The following are some principles that we often use in content operation-interesting-creating some creative content that we like-commonly known as "dry goods", providing users with content of practical value-related to users and orderly related to corporate goals-using themes to make bits and pieces of content orderly, using summative topics to make content orderly and hot-participating in the tracking of the latest news events and social hot events-positive content or activities.