In fact, the name of the store is related to the future development of the store and has a great influence on the future of the store. The following is the psychological function of the store name I recommend to you, I hope it will help you.
Psychological effect of store name: let the name awaken gold.
We often see this phenomenon: some shops have a bleak business at first, but after changing a signboard, the business is booming immediately.
It can be seen that the operation of a store depends not only on the operation, but also on the name of the store. As the saying goes: business is famous and gold is two thousand. A good store name is very important to the future of the store.
A good store name is like a touching song, like a warm and meaningful poem, which nourishes people's hearts and gives consumers a good feeling while conveying the consumption characteristics. A good store name has potential functions, which can make consumers come from afar; It can attract consumers' attention and induce their beautiful imagination. A good store name should not only reflect the management characteristics, but also be concise and easy to remember and spread.
A boss in Japan gave his restaurant a great name. Is dinner ready? . On the one hand, the name of this store is novel and unique, popular and unconventional, and impressive. On the other hand, customers who come here have a look? Is dinner ready? These three words not only make you feel at home, but also greatly stimulate the appetite of customers. As a result, the business of this small shop has been booming, and customers come here in an endless stream.
The sauce garden with a history of a hundred years, all kinds of legends about its shop inscriptions have added its magical color.
According to legend, in the Ming Dynasty, there was a sauce garden owner in Beijing. His shop has closed down five times, but he is still going to open for the sixth time. Prime Minister Yan Song felt his indomitable spirit and wrote an inscription for him? Liubiju? Three big characters. As soon as these three words came out, the business of the sauce garden flourished and lasted for a hundred years. This shows the importance of store name to store development. So how should we give a good name to the store?
First of all, the naming of shops should adhere to certain principles.
First, the name of the store should be consistent with the goods it deals in, reflecting the operating characteristics or good quality of the store, so that consumers can easily understand the business scope of the store. For example, as an old Chinese medicine shop? Tong Ren Tang? 、? Lerentang? Waiting is a household name. ? Don? Chinese characters have become the established symbol of Chinese medicine shops, and people will know that they sell Chinese medicine as long as they see the name of a certain hall. Second, the name of the store should be novel and unconventional in order to arouse consumers' interest and attract them to patronize. Like what? Haidilao? 、? Dog ignore? Such a name can often arouse the curiosity of consumers and stimulate their desire for consumption. Third, the name of the store should be simple and easy to remember. A simple and easy-to-remember store name can make customers remember it quickly, which is conducive to the spread of store word of mouth. On the other hand, too complicated store names not only fail to play a good role, but sometimes backfire. Therefore, the store name must be concise and easy to spread. Fourth, the name of the store should give people a beautiful feeling. This will make consumers willing to remember your store name, and it will also bring pleasant shopping.
Generally speaking, there are several angles to give a shop a name.
Can be named from the customer's point of view, such as convenience supermarket, limin restaurant and so on. It can be named from the perspective of folk customs or historical celebrities, such as Laoshe Teahouse, Xianheng Hotel and Chang 'e Moon Cake. It can also be named after the spirit of commercial services, such as Jiajiale Supermarket, Baili Shoes City and Chengxin Department Store. In addition, we can also name the shops from the characteristics of the goods we handle and the operators' point of view, such as Shikang Optical Shop, Le Kang Pharmacy, Wangmazi Scissors Shop, and stinky tofu with Wang Zhihe characteristics. In addition, from the point of origin, such as Xinjiang barbecue restaurant, Sichuan Mala Tang, Tianjin Goubuli, Korean cuisine, Italian cuisine and so on. It can give consumers a real feeling. It can also be named from the perspective of the target market. For example, in Chinese-American areas, there is a company called? Xiangyin Pavilion? Business in our restaurant is getting better and better. Most of the people who come here for dinner are overseas Chinese who are working hard in a foreign land. They are homesick. And then what? Xiangyin Pavilion? This name not only resonates with customers, but also provides a homesick place for these China people.
In short, the name of the store is related to the future development of the store, and also reflects the cultural connotation of the operator, the service purpose of the store, the grade and taste of the store. Therefore, fame and fortune, we must give the store a good name.
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