Why does Maotai cooperate with Ruixing?

In the first two years, Yanghe contacted Ruixing, but it was later dropped. The fame and status of the two in the industry are equivalent.

But there will be no waves unless there is an accident, because the influence of Yanghe+Ruixing is not strong enough. Just like the joint name of Dream Blue+Spalding, almost no one cares.

There are many reasons why Maotai and Ruixing cooperate instead of Starbucks, but the fact may be simple: Maybe Maotai and Starbucks have never talked at all.

This wave of operation between Maotai and Ruixing shows that Maotai is the stronger party, and a cup of "sauce-flavored latte" can get out of the circle, relying on Maotai, not Ruixing. Everyone bought this cup of coffee just for the word "Maotai".

If it is not the Blue of Dreams, but the joint basketball of Maotai and Spalding, I believe it will be very influential among basketball lovers, but basketball is still too narrow compared with coffee. Everyone can buy a cup of coffee, but not everyone.

Maotai's national popularity is beyond doubt, and the business community is top-notch. Everyone knows it, but it needs to further improve its influence and topicality. Who would think it covers more people? Ruixing has one advantage over Starbucks, that is, it has more stores in China, covering more than 10,000 stores this time, which Starbucks can't do.

Maotai has its own traffic, and this wave of marketing will definitely become a textbook-level case.

From Maotai's point of view, the current known contribution is Maotai liquor worth 30 million yuan. I didn't delve into this 30 million algorithm. Is it based on market price, official guidance price or ex-factory price? Maotai's investment is 9 Niu Yi cents, and the cost of an advertisement is more than that, but the communication effect it causes is unmatched by any media. On the first day, it sold more than 5 million cups, with a revenue of more than one billion, which blew up major platforms. I wonder if Maotai has participated in the cooperation plan.

The key is that the thick milk made by 30 million Moutai can last for a long time, and the revenue will be hundreds of millions.

In Ruixing's view, this is a more perfect cooperation, and it is not only a communication problem, but also a push that can't be bought at any cost.

In addition, under the current background, Maotai, a "rooted in Hong Miao" enterprise backed by SASAC, cannot cooperate with foreign-funded enterprises on a large scale.