65438+At 3 am on February 29th, more than 5000 tourists lined up in front of Shanghai Disneyland. It is understood that today is the time for Shanghai Disneyland 202 1 Duffy and friends' Christmas series products to be put on sale. Previously, goods could only be purchased by lottery.
Many people find it hard to understand these people and think it is crazy to queue up for dolls in the middle of the night. In fact, in the past years, the brainwashing of China people by western culture has been deeply rooted. From cartoon dolls to values, China culture has been loose and gradually blinded by the concept of money.
Therefore, although it seems that everyone loves dolls, it is actually an obsession with childhood memories.
And how many of these more than 5,000 people are scalpers?
I guess everyone is also trying to make money. Maybe there will be many dolls sold at high prices on idle fish tomorrow.
At 3 am, more than 5,000 people lined up at Disney to buy dolls. Why are Disney dolls so hot?
At present, some handmade toys create a sense of scarcity through limited mode to raise prices and create a hot scene of queuing for purchase. In essence, this is not only a marketing tool, but also a brand premium, a way to build brand value.
Nowadays, shoes and dolls are all hand-fried, all for the sake of hype brand culture. In the eyes of many people, especially scalpers, this has become a financial means.
For users, it can collect appreciation, and for businesses, it can enhance brand value.