Yonghui Supermarket released 45,000 bottles of Feitian Maotai, which was robbed in a few hours. Why is Maotai so hot?

Nowadays, with the increasing competition of various commodities, merchants will launch various activities or advertisements to attract consumers' attention in order to ensure sales. Even, in order to expand the scale of consumers, businesses would rather sell their products at a loss, and the sales methods are even more strange. In any case, the previous losses will be washed away by the profits brought by the surge in sales after the promotion, and even bring huge benefits to the merchants.

According to a platform a few days ago, some netizens broke the news that Yonghui Supermarket is about to launch 45,000 flying Maotai for sale, but I think this is hunger marketing. Uploaded a contract signed by Yonghui Supermarket. Some netizens said that they can't buy this from the beginning of the event until now, and they can't make an appointment through the supermarket app.

Some details can be seen from this notice. This activity is for the upcoming Mid-Autumn Festival and National Day. It also stipulates that consumers can make an appointment offline, or they can make an appointment in the real-name registration system on the supermarket app. After the screening reservation is successful, the supermarket will inform the user to buy according to the inventory situation. As an activity, the price of this wine is also quite affordable. Of course, compared with other maotai, it is still affordable. The price is 1499 yuan. It is commendable that each user is limited to two bottles of wine every day. Of course, these great opportunities set off an upsurge and attracted the attention of many netizens.

Regarding the question of netizens, the reporter decided to visit the facade shop to investigate. The reporter chose a small Yonghui supermarket, and all he saw were some ordinary wines, but he didn't find Tian Fei Maotai on display. The reporter interviewed the merchant and learned that the merchant himself did not know about this activity, and suggested that the reporter go to a large facade to ask about the situation. The answer is that Tian Fei Moutai is out of stock. He has never sold this kind of wine, and he has never heard that he can make an appointment offline. It seems that this activity has not spread to offline stores, and even Yonghui Supermarket APP can't search for any relevant information. I wonder how Yonghui Supermarket will explain this phenomenon?

Attentive netizens found that the following notice was posted on the homepage of its APP: Due to system reasons, Tian Fei Moutai screening purchase cannot be launched for the time being. Therefore, the operator was questioned by netizens about its "monkey playing" marketing behavior. After the reporter contacted the regional person in charge, he got the answer that this activity had never been launched. In order to further confirm this statement, the reporter contacted its service hotline as a consumer, but the other party said that due to too many people snapping up, the goods were sold out. Finally, the reporter called the customer service phone on his APP, and the other party said that the activity had been removed.

There are many kinds of marketing methods, and the most profitable ones are merchants. There is no business that loses money forever. Consumers should establish a correct concept of consumption and spend money on useful things instead of hoarding a bunch of useless things. When merchants launch activities, they must also ensure that the activities are true and feasible, and they cannot live up to consumers' expectations in vain.