Etiquette for organizing exhibitions
1. Identify exhibitors
According to the requirements of business etiquette, the organizer should send a formal invitation to the exhibitors in an appropriate way in advance. The main ways to invite exhibitors are: sending invitations, advertising and holding press conferences. For the units that have signed up for the exhibition, the organizer will conduct necessary audits according to the theme and specific conditions of the exhibition. After the official exhibitor list is confirmed, the organizer should inform it by special letter in time, so that the approved exhibitors can make preparations as soon as possible.
2. Publicity of exhibition contents
The main ways to publicize the exhibition are:
(1) Publicly release advertisements; (2) Posting exhibition posters; (3) Hold a press conference; (4) Inviting media people to visit and interview; (5) Disseminating promotional materials and souvenirs:
(6) Hanging colorful flags, ribbons or banners at the meeting place.
3. Booth layout
The basic requirement for arranging the exhibition site is that all kinds of exhibits on display should be reasonably combined and matched around the established theme. It should be orderly and integrated. The organizers of the exhibition should try their best to meet the reasonable requirements of exhibitors for booths. If there are many exhibitors and the competition for the ideal booth is fierce, then the exhibition organizer can allocate the booth reasonably by drawing lots, inviting tenders, bidding, etc., according to the convention of the exhibition and the order in which the exhibitors formally register.
It is worth noting that all exhibitors hope that they can have an ideal position in the exhibition. Generally speaking, the ideal location, in addition to reasonable charges, should be in a suitable area, with a large passenger flow, in a more eye-catching place, and complete facilities, good lighting, water and electricity supply.
4. Other preventive measures
No matter what the public security environment of the exhibition place is, the organizer should take relevant security matters seriously. Before the exhibition is held, the routine examination and approval procedures must be performed according to law. In addition, the organizer must take the initiative to inform the local public security department of the details of the exhibition. In order to prevent natural and man-made disasters and other emergencies, we should insure a reasonable amount with a reputable insurance company. In order to share their troubles with the power of society.
At the entrance of the exhibition or on the tickets for the exhibition, the specific precautions for the visit should be formally listed in writing for the convenience of the audience. When holding a large-scale exhibition, it is best to hire a certain number of security personnel from a legitimate security company and hand over the security work of the exhibition to the other party. The staff of the exhibition organizers should consciously establish a good safety awareness and do their best to ensure the safety of the exhibition. In addition, the organizers of the exhibition have the obligation to provide necessary auxiliary services for exhibitors and draw a perfect ending for the exhibition.
Etiquette for attending the exhibition
1. Image etiquette
(1) employee image. Under normal circumstances, people who need to work in the booth should be dressed neatly. The most appropriate dress is to wear the uniform of the company, or wear a dark suit and skirt. In large-scale exhibitions, if exhibitors arrange special people to greet the guests, it is best to ask them to wear colorful monochrome cheongsam and a big red ribbon with the names of the exhibitors or their main exhibits printed on their chests. In order to identify themselves, all staff members should wear badges on their left chest, except the waitress.
(2) the image of the display. The image of the display object is mainly composed of the appearance, quality, display, booth layout and distribution materials of the exhibits. The exhibits used in the exhibition should be perfect in appearance, excellent in quality, neat and beautiful in display, and pay attention to primary and secondary. Layout design should consider the prominence of the theme and the attention of the audience, and the relevant materials used for direct distribution to the audience at the exhibition should be beautifully printed and marked with the main contact information of the exhibitors.
2. Convention and Exhibition Service Etiquette
At the exhibition, exhibitors' staff must serve the audience enthusiastically. After the official start of the exhibition, all exhibitors should take their positions and stand up to welcome the guests.
When the audience walks into their booth, the staff should greet the audience with a smile. When the audience visits the booth of the unit, the staff can follow them and explain to the audience. When the audience leaves, the staff should sincerely say goodbye to each other and bow.
expert opinion/advice
According to the types of exhibits, it is divided into single-type exhibitions and comprehensive exhibitions.
According to the purpose of the exhibition, it is divided into publicity exhibition and sales exhibition.
According to the exhibition time, it is divided into temporary exhibitions, regular exhibitions and long-term exhibitions.
According to the participating areas, it is divided into international exhibitions, intercontinental exhibitions, national exhibitions, provincial exhibitions and local exhibitions.
According to the venue of the exhibition, it is divided into: open-air exhibition and indoor exhibition.
According to the exhibition scale, it is divided into small exhibitions, medium-sized exhibitions and large-scale exhibitions.