Why are so many people willing to buy things at Double Eleven? Because there are too many e-commerce means in it, otherwise Ma Yun's father wouldn't have to hold Taobao Carnival.
Double eleven will reduce the price. Before the Double Eleven, a long warm-up period began. Some things can't be bought until that day, and there will be some discounts on that day, such as a big sale. Because we will feel that it was very cheap at that time, we will join the shopping cart when we choose, then wait for the arrival of the Double Eleven, and then buy it all at once.
The banners on Taobao are very eye-catching. When you enter Taobao before the eleventh, its banners are very eye-catching, mostly in red, which will give you a sense of enthusiasm and impulse to shop.
Cooperate with many online stores. On the occasion of the Double Eleven, many Taobao stores will choose to cooperate. But here's one they won't cooperate with their competitors. For example, clothes sellers will definitely not cooperate with other clothing stores, and so will cosmetics and skin care products. They will cooperate with good shops selling snacks or other online stores. When you want to make an order according to its design idea, it will jump to another online shop selling snacks, and then when you buy it at a certain price, it will give you some money.
Taobao's big data is very powerful. Taobao will infer which group, men and women, consumption level and hobbies you belong to according to what you bought before, and then it will make a guess. If you are interested in these things, you will certainly go in and buy what you want, and their purpose will be achieved.
These are user portraits made according to our psychology, which can be said to be tailor-made for us, so the double eleven is tricky, which is why we pick the hand.