Kindergarten autumn enrollment work plan 1
According to the charging standard of kindergarten, analyze the people who are suitable for entering the park. Therefore, it is necessary to choose medium and large supermarkets, shopping malls and nearby supermarkets to start publicity and gradually extend it to all platforms and bus lines.
Specific measures:
1. Lock the target supermarket. Can you place promotional materials by phone?
2. Go to supermarkets and shopping malls to communicate with the person in charge or the service desk to discuss the appropriate scheme, placement and distribution methods.
3. The person in charge tracks the distribution.
(3) Joint community publicity activities: Combined with holidays, joint publicity activities with nearby communities, such as Christmas, New Year's Day or winter weekend. Organize different activities according to different festivals: the basic forms of activities, such as parent-child crafts, parent-child games and so on. Specific measures:
1. Understand the distribution map of surrounding communities and lock the target community of the kindergarten.
2. Contact the residential property and determine the activity mode.
3. Send a notice to parents in advance to understand the general content of the activity.
4. Organize and host activities, publicize and distribute publicity materials, and do a good job in registration.
(four) the establishment of enrollment counseling points in the supermarket community.
On holidays (Saturday and Sunday), you can set up enrollment consultation points in communities around kindergartens, shopping malls and supermarkets, communicate face-to-face with parents and answer difficult questions about children entering the park, register and leave parents' information, contact again, and post posters in communities, villages and platforms in order to achieve long-term publicity effects.
Specific measures:
1. Information preparation: posters, application forms, banners, etc.
2. Get in touch with the residential property to discuss the setting of the consultation point.
3. Discuss how to put up posters for children in the publicity column of the community.
Step 4 hang banners
5. Prepare for parent reception and consultant registration.
(5) Teachers and parents hold hands to publicize.
To ensure the purpose and effectiveness of the distribution of publicity materials. You can hand-deliver with your parents, so that you can have face-to-face communication with your parents. Specific measures:
1. Choose distribution centers, such as shopping malls, supermarkets, schools, food markets and nearby places with heavy traffic.
2. Training teachers and unifying the enrollment caliber: defining the purpose, goal, teaching concept, charging standard and preferential measures of running a school; Make some small gifts printed with the image and name of the kindergarten, such as small toys, paper towels, signs and so on.
3. Distribute publicity materials to introduce the characteristics of kindergartens to parents.
4. Interested parties leave their parents' information phone numbers for contact.
5. Statistics of parents and children's information.
(six) newspapers, books, periodicals and other promotional materials.
Make statistics on the surrounding newsstands, select available newsstands, understand the distribution channels of newspapers and periodicals around the county and kindergartens, and choose specific measures to clip newspapers and periodicals:
1. Ask the newsstand owner about the sales of magazines and newspapers, and discuss with the boss how to promote newspapers.
2. Send books, magazines and publicity materials to parents with children (by hand).
(7) advertising
Choose appropriate media such as books and periodicals or newspapers, publish advertisements, make advertising banners, and choose suitable places for long-term advertising. Specific measures:
1, pay attention to some newspapers, books and periodicals, and choose appropriate media to advertise.
2. Contact more newspapers and advertising companies, and choose appropriate advertising methods.
3. Placing advertisements in roadside, residential areas and other places is a long-term advertisement.
4, understand the advertising price * * * reference
5.* * * Choose the advertising form through negotiation.
(8) Get in touch with the surrounding primary schools. It is a matter of great concern to parents that their children enter primary school after graduation from kindergarten.
Understand the basic requirements for children to enter primary school and solve the school choice for children to enter primary school. If necessary, you can take your children to visit the school, experience primary school life in advance, and solve parents' worries.
Fourth, the enrollment time
Teachers of each class can arrange according to their own time or organize in the park (Saturday, Sunday, after work).
Verb (abbreviation for verb) registers a pointer.
According to the students in the park, the number of students enrolled per teacher is 10.
Six, teacher enrollment incentives
1. The teacher publicized the kindergarten to the parents, and left the parents' detailed information and telephone number, and each message was rewarded with RMB _ _.
2. After getting in touch with parents, reward another parent who comes to visit the park or participate in activities with _ _ yuan.
3. After parents are satisfied with their children, a child who signs up for the park will be rewarded with 30 yuan.
4. If the number of students enrolled in each class reaches the quota within half a year, the class teacher will be rewarded 100 yuan/person.
5. If the enrollment of the whole park reaches the quota within half a year, all the faculty and staff will be rewarded 100-200 yuan.
6. Unified enrollment: overtime pay is calculated separately in the park, and kindergartens provide three meals a day.
Measures for rewarding the number of teachers who have completed the enrollment index
1, each teacher completes 10, and 200 yuan is rewarded with commission.
2. Each teacher will be awarded more than 8 people (including 8 people) 150 yuan plus commission.
3, each teacher to complete more than 5 people (including 5 people) reward 100 yuan plus commission.
4, each teacher completed less than 5 people according to the enrollment commission to extract 30 yuan/person.
Punishment method:
1. If there is any fraud in the registration process, the teacher 50 yuan will be punished once found.
2. Teachers with zero completion rate will be fined 50- 100 yuan.
Seven, publicity matters:
1, setting of publicity location
2. Distribution of promoters (by region)
3. Admissions Guide
4. Registration time
5. Items needed for registration, such as small gifts and balloons.
6. Instructions for children entering the park
Step 7 register the banner
8. school bus
9. Registration Form
Kindergarten Autumn Enrollment Work Plan II
Kindergarten is the basic stage of basic education and an important part of national education. Kindergarten enrollment concerns thousands of families, is a hot issue of social concern, but also related to the harmonious and stable development of society. In line with the principle of serving the society and facilitating the masses, the enrollment work of our park in 20__ years is arranged as follows:
First, enrollment quota:
There are 100 students in the small class.
Second, the enrollment target:
Born in 1, September 20__ to March1,August 20__
Third, the enrollment conditions:
1. The only child with his parents in Anhai Town (Sheng Xing, Haidong, Hongta, Fuxing, Dongli, Zhenzhi, Xingcuo, Xi 'an and Anton).
2. The time for registered permanent residence (or moving in) and handling the one-child certificate (certificate of honor) is 20 15 1 day ago.
3. A child can only choose Anhai Kindergarten or Anhai Xinwei Central Park to fill in the Application Form for Admission of 20-year-old Freshmen. If duplication is found, the registration qualifications of the two parks will be cancelled.
4. Pass the health check.
Four. Admission procedures:
The enrollment plan 1.20 was released on May 6th.
2.20 _ _ Come to the park at 9: 00- 1 1: 00 on June/July to receive the Application Form for Freshmen of Anhai Kindergarten in 20__ _ _.
On July 5th and 20th, at 3.20 and 8: 30- 1 1: 30, I visited the kindergarten. The information is as follows:
(1) Hukou Book: original and photocopy of Hukou Book's title page, Hukou Book's home page, parents' page and children's page.
(2) One-child certificate (certificate of honor): the original must be stamped with the special seal for family planning of the unit, and all copies must be copied.
(3) urban family planning certificate.
(4) vaccination card. Complete copy
(5) An Hai Kindergarten 20__ year freshmen admission application form.
On July 6, 4.20, according to the enrollment plan and children's registration, it was sent to the town enrollment leading group for review.
The audit results were published on July 20th, May15th.
Verb (abbreviation of verb) Other notes:
The household registration book must be consistent with the name of the only child. If there is any discrepancy, it must be stamped and proofread by relevant departments, otherwise it will not be handled.
If the number of applicants exceeds the number of enrollment plans, the admission notice will be issued after on-site lottery and list publicity under the supervision of all levels.
Kindergarten autumn enrollment work plan 3
I. Number of students enrolled
City Kindergarten East Campus (Jiutian South Road): 90 students in a small class.
South Campus of City Kindergarten (No.93 South Hong Lan Road): Small class 120 students.
City Kindergarten North Campus (No.8 Haixin West Road): Small class of 200 people.
Second, the scope and object of enrollment
All children born in 1, 20 _ _-August 3 1, 20 _ _, whose household registration and address are in the old town of Taicheng (Tongyu River in the east, Taidong River in the south, Dongtai Town administrative area in the west and Economic Development Zone in the north), who are healthy and have normal intelligence, can register.
Third, the time and place of enrollment
Parents are requested to accompany their children to the corresponding kindergarten in the city on July 8:00- 10, 20 _ _, and bring their household registration book, real estate license, original ID card and two two-inch photos of their children.
Fourth, the charging standard
Cost of conservation education 1600 yuan/student/semester (charge after admission).
Verb (abbreviation for verb) admission procedure
When children register, parents can choose two parks as their first choice and second choice (note: you can't choose the south campus and the east campus at the same time). When recruiting new students, if the number of children in the "preferred" garden exceeds the number of enrollment plans of the garden, the number of new students in the garden will be generated by computer allocation from the list of children in the "preferred" garden; If the number of children in the "first choice" garden is less than the planned enrollment, the difference will be generated by the computer allocation of children in the "second choice" garden.
Matters needing attention about intransitive verbs
Anyone who uses a fake household registration book or uses someone else's name to enter school will be disqualified once found; Children between parks don't adapt.
Kindergarten autumn enrollment work plan 4
First, the preparations in the park:
1. Registration calls must be answered at any time. If the landline is not answered, transfer the call to the enrollment teacher's mobile phone and try to avoid missing the consultation call.
2. Highlight the doorbell at the kindergarten gate. Some kindergartens have a big playground, but there is no doorbell or telephone at the door. Parents who are anxious to enter the park either show "Good Voice of China" or leave silently.
3. If the kindergarten has opened the official WeChat account, display the WeChat QR code in a prominent position at the entrance of the kindergarten to let parents know about the kindergarten through WeChat.
4. Show the kindergarten qualification in an obvious position, and let parents know that our kindergarten is formal when they enter the kindergarten.
In addition to some official qualifications, kindergartens should also join various institutions or associations in the society and hang the obtained plaque in a prominent position at the entrance of the kindergarten to show their strength.
6. Write a complete manual for parents in kindergarten. In this manual, the general situation of kindergarten, the background of organizers, the concept, characteristics, development history, charging standards, admission instructions and contact information of kindergarten are introduced in detail. If parents come to consult, they can send a brochure with the latest phone number and QR code printed on it.
7. Write activity book, kindergarten honor book, food book and children's works book. Take it out when parents consult and let parents know our efforts.
8. In the consultation environment, in order to avoid the unsmooth consultation process caused by children crying, some toys and books should be prepared to let the children calm down temporarily. If possible, two teachers should be arranged to face the parents with children. One teacher is in charge of introduction and the other is in charge of comforting children.
9, according to the actual situation of the kindergarten, in the kindergarten hall and the door to make publicity panels, so that parents come to consult. Let parents know the strength of kindergarten through pictures and texts.
10. If the economic conditions of the kindergarten permit, during the consultation process, parents will be shown photos, videos, graduation photo, growth, etc. of the kindergarten through the "tablet computer" to show the strength of the kindergarten more intuitively.
1 1. The first person parents meet for consultation must be the doorman. Therefore, in the peak season of enrollment, we must urge the doorman to pay attention to his image and words, and we must register in and out, reflecting the norms and characteristics of our kindergarten.
12, the most important thing is the admissions teacher. Admissions teachers are not ordinary sales. They need to know the law of children's growth, the characteristics of kindergarten curriculum and the overall situation of kindergarten. Admissions teachers in kindergartens definitely don't just achieve sales goals through words, discounts and extra gifts. Education is not a standard product or a one-time service. We must win the trust of parents through our own strength in order to obtain long-term and stable students.
Second, promotion.
1. At present, parents are used to using WeChat. Kindergartens are advised to keep pace with the times, apply for an official WeChat account for free, and interact with parents in the most acceptable way for parents born in 1980s. (For the specific setting method, please refer to the content of "Talking about Marketing" in WeChat "_ _ Kindergarten Directors Talk about Preschool Education". )
2. Please pay attention to WeChat, forward relevant enrollment propaganda articles, and let more people participate through activities.
3. Although the color page is old-fashioned, it is still an effective practice. As long as it is slightly changed, the kindergarten's WeChat QR code will be printed on the color page and distributed to parents in surrounding communities and kindergartens (supermarkets, shopping malls, children's cities, etc.). ). Be careful not to distribute it directly at the door of other people's kindergartens, and don't have direct conflict with these kindergartens. Let parents pay attention to WeChat, and parents who sign up through WeChat get certain discounts or small gifts.
4. Make some banners, such as "_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ etc.
5, according to their own economic strength, selectively in the local media, usually TV stations, newspapers, outdoor billboards to do publicity.
6. Discuss with the property and put the kindergarten enrollment poster in the publicity column of the community.
7. On the local popular forum websites, regularly send out activities notices about kindergartens, parenting stories and so on.
Three. activity
1. In order to let more children come to kindergarten and adapt to kindergarten, children can play in kindergarten for free. Create a humanistic play environment for children. Director, it's a pity that big toys will be damaged by children.
2. Parent-child activities: Through parent-child competitions, handcrafting, flea markets, barbecues, treasure hunting in the park and other activities, children and parents will be familiar with the kindergarten environment, reduce their strangeness to the kindergarten, deepen their understanding and trust in the kindergarten, and thus promote registration.
3. Public welfare activities: The children's library is open to the public, and parents who accept the registration can collect a certain deposit from parents who have not entered the park and obtain the right to borrow books; Expert lectures, free parenting lectures, so that parents can establish professional knowledge in kindergartens.
4. Experience course: Let children take free special courses (skills courses) to understand what the class is all about. Let parents also perceive the professionalism of kindergarten teachers.
5. Performance items: children's art performance, teachers' talent show and graduation report performance.
6. Cooperation: Cooperate with neighboring early education institutions and children's cities to introduce students into kindergartens through cost sharing.
7. All activities must ask parents for information as much as possible. If we can close the deal right away, we will never wait for the next second. If you can't cash out, you can swipe your card. If you can't swipe your card, you can deposit it.
8. After the activity, we should strike while the iron is hot, classify the information of parents, and let the admissions teacher communicate in a targeted way. For example, children who have not attended kindergarten should be treated differently, children in small classes should be treated differently, and children in preschool classes should be treated differently. Even parents of children of the same age will have different needs. Dad will discuss with mom and follow up in different ways. Remember not to face all parents with the same enrollment method.
Many details of enrollment cannot be explained clearly in a few words. Kindergarten is an industry whose details determine success or failure. Therefore, kindergarten operators must operate with care and be worthy of the trust of these children and parents.
Kindergarten autumn enrollment work plan 5
First, the analysis of garden conditions:
There are 6 classes in this park, one in kindergarten, one in small class, one in middle class, and one in large class 1. The number of the current shift is 9, and the full number is15; There are 22 students in the small class, with 25 students. There are 23 people in the middle class and 25 people are full; There are 16 and 17 students in each class of the large class, and there are 25 people in full.
Second, estimate the number of students enrolled.
Tuoban is expected to enroll 6 students; The small class is expected to enroll 3 students; The middle class is expected to enroll 2 students; The large class is expected to enroll 17 students; In addition, an additional nursing class is needed, with an estimated enrollment of 15 students. Kindergarten, small class, middle class, large class and new class enrolled 43 students.
Third, enrollment measures.
Method 1: Put promotional materials in supermarkets and shopping malls.
Mode 2: Joint community activities.
Mode 3: Set up enrollment points (put up posters) in the shopping mall community.
Mode 4: Hand-delivered by teachers and parents.
Mode 5: Carry out parent-child activities
Mode 6: newspapers, books and periodicals, etc.
Mode 7: Advertising
Mode 8: Online Publicity
Mode 9: Use holidays to perform and go out for children.
Placing promotional materials in supermarkets and shopping malls
According to the charging standard of our park, the suitable crowd for entering the park is analyzed, so we should choose a slightly larger supermarket and shopping mall in the choice of distribution points. According to the present situation of our park, the analysis and publicity began from the nearest supermarket or shopping mall, and gradually extended to the periphery of each bus line. Distribution of surrounding supermarkets: See the attachment for details.
Specific measures:
1. Lock the target supermarkets and shopping malls and call to see if you can put in promotional materials.
2. Communicate with the person in charge of the supermarket or shopping mall or the service desk to discuss the appropriate scheme and placement and distribution methods.
3. Personnel responsible for tracking and distributing.
Join the community to do activities.
Combine festivals with community activities, such as Mother's Day, Father's Day, Children's Day and other festivals. Organize different activities according to different festivals. Basic forms of activities: parent-child games, parent-child manual activities, etc.
Specific measures:
1, understand the distribution map of surrounding communities, and lock our target community.
2. Contact the residential property to determine our activities.
3. Inform parents in advance to let them know the general content of the activity.
4. Organize and host activities, publicize or distribute materials.
Community map:
Set up enrollment consultation points in shopping malls and communities.
On Saturday and Sunday, you can set up enrollment consultation points in the neighborhoods and shopping malls around the kindergarten, have face-to-face exchanges and answers with parents, and register and leave information about consulting parents for future contact. Post posters in the community to achieve long-term publicity effect.
Materials preparation: parents' handbook, poster, consultation registration form and red poster.
Specific measures:
1. Contact the residential property to discuss the setting of the consultation point.
2. Discuss how to post our posters on the bulletin board in the community.
3. Hanging in red width.
4. Prepare to receive parents and consultants.
Hand-delivered between teachers and parents
In order to ensure the purpose and effectiveness of our information release, we can hand-deliver it with our parents. So that we can communicate with our parents face to face.
Specific measures:
1, choose the delivery location, you can choose shopping malls or supermarkets where there are many people.
2. Cultivate teachers and unify the enrollment caliber.
3. Distribute publicity materials to introduce the characteristics of our park to parents.
If you are interested, please leave your parents' information and phone number for future contact.
5. Statistics of parents' information.
Hold parent-child activities
Organize different parent-child activities according to different seasons, such as children's and parents' sports meetings in spring and autumn. Parent-child classes can be held on Saturday and Sunday.
Specific measures:
1. In addition to the promotion of day care classes, the content of parent-child classes has also been added to the promotion of posters.
2. Formulate the lesson plans of parent-child classes and the process steps of each activity.
3. Use Saturday and Sunday to invite 65,438+0-65,438+0.5 children to the park with their parents.
4. Hold and record parents' information for a long time to lay the foundation for children to enter the park.
Methods of inserting newspapers, books and periodicals into publicity materials.
Count the surrounding newsstands and choose the available newsstands. Understand Beijing Free Magazine and its distribution channels. Choose magazines or newspapers that we can place and edit.
1. Ask the newspaper owner which magazines sell faster and discuss with him how to promote newspapers and magazines.
Beijing Metropolitan Weekly is a free magazine. Discuss with the person in charge how to distribute the newspaper.
3. Send books and periodicals, including publicity materials, to parents with children. (manual delivery)
Printing advertisement
Choose appropriate books, periodicals, newspapers and other media to advertise. Advertising, choose the right place for long-term advertising.
1, pay attention to some newspapers, books and periodicals and choose the media suitable for our advertising.
2. Contact newspapers, advertising companies, etc. Choose an appropriate advertising method.
3. Place advertisements on roadsides, residential areas and other places for long-term advertising.
4. Understand the prices of various advertising media for our reference.
5.* * * Choose the advertising form through negotiation.
Network publicity
The Internet is another window of our kindergarten. Rational use of online publicity will increase the income of our kindergarten.
1, the perfection of the website.
2. Link to other websites.
3. You can choose online advertising.
4. Understand the price of online advertising for our reference.
Use the holiday to perform and go out for a walk.
Children's Day, Christmas Day, Mother's Day, Father's Day, Teacher's Day and other festivals are used for performances and publicity activities in kindergartens. We can choose spring, autumn and other suitable seasons, and choose one day to take our children out for an outing and picking.
1, major festival performances, can cooperate with the community to do activities.
You can take the children for an outing or hiking in spring.
3. You can take your children for picking and other activities in autumn.
4. Take the children out to participate in performances and competitions.
Preparation: the banner of kindergarten, if possible, give children uniform clothes or small hats.
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