Dragon Boat Festival Planning Scheme 1 1. Promotion Time:
June 19 to June 26th, ***8 days (Dragon Boat Festival on June 23rd).
Second, the promotion location:
xx
Third, the promotion theme:
Xx milk tea, xx makes sense! Xx milk tea, condensed milk tastes rich and mellow, silky in taste, more fragrant, fragrant and smooth, tapping the heartstrings! The entrance is slippery and the heart is sweet.
Fourth, the theme goods:
Xiang Xiang xx milk tea and condensed milk xx milk tea.
Verb (abbreviation of verb) activity background:
In recent years, cup milk tea is popular all over the world. Wahaha, unify the brand strategy and develop bottled milk tea.
As one of the leaders in the beverage industry, xx is not to be outdone. Recently, a pet milk tea bottle appeared on the market, which is "xx milk tea" carefully developed by xx. Products are divided into "fragrant" and "condensed milk".
It is understood that in order to change the situation that Uni-President and Wahaha bottled milk tea are divided into two, this milk tea wants to get a share in this market segment. At present, the retail price of the market is also 4 yuan.
The opportunity of bottled milk tea is to become an autumn and winter beverage and make up for the blank market of the whole beverage industry. At present, the time for xxxx milk tea to go on the market is not mature enough and has not been recognized by consumers, so the sales volume is not optimistic.
The purpose of intransitive verb activity:
Effectively let customers know about xx milk tea, enhance the awareness of xxxx milk tea and increase sales. Change the situation that xx is divided into two, and increase the market share of xx.
Seven. Activities:
Activity 1: "Buy zongzi, mung bean cake and send xx milk tea".
Customers who buy zongzi and mung bean cake can buy a bottle of xx milk tea with the receipt and 1 yuan.
Activity 2: "Buy two bottles of xx milk tea to send beautiful cups".
Activity 3: "Customers can participate in the free goods appraisal activity, with the first item at the original price and the second item at half price".
Eight, operation process:
leave out
Nine, advertising:
Promotion desk, display board, publicity, hand-painted POP, in-store broadcast.
X. preparation schedule:
leave out
XI。 Cost budget:
leave out
Twelve. Prediction of promotion effect:
Pre-post comparison method
Dragon boat festival planning scheme ii i. venue
Xx Hotel Hua Fu Road Branch.
Second, the participants
Xx semiconductor staff.
Third, the rules of the game
1. Divide all employees of Guoli Semiconductor into X groups, and the number of people in each group is basically equal. The team leader who gets an A is responsible for guessing words at the end of the game. The order of other players is decided by the team (the negotiation time is no more than 2 minutes). If any of them can't attend, the group chooses a leader, and the guessing order is spades, hearts, clubs and diamonds. The game has begun. When all the players in the team have completed the physical transmission of words, the captain will guess the words, and stop counting when the captain guesses the words correctly (with the same meaning) or decides to give up.
2. Performers are not allowed to use their voices and mouths.
After the performance, the players can watch it, but they are not allowed to communicate in any way.
4. Waiting players are not allowed to peek.
5. Props are not allowed.
6. People watching from the sidelines, with or without performances, can only be happy and can't do anything else.
7. Teams that violate this rule will be reminded.
Fourth, play.
Each group stood in a row, facing back, and the two colleagues who were performing turned around and performed two steps forward.
Verb (abbreviation of verb) winning condition
When the guessing is successful, the team that takes the least time is the winning team.
When all teams can't guess the correct word, the team that uses the shortest time wins.
Determination of intransitive verb breach of contract
1. No talking between two performers, no lip-synching, only figurative performance;
2. During the performance of the performer, other members of the team can't look back, and after the performance, they will turn to the opposite side and can't participate in the performance again;
3. If the above situation occurs, it will be regarded as a foul.
Seven. punish
Violators will be replaced by new words and time will not stop. In order to punish the illegal team, the difficulty of words will increase.
Eight, reward
Zongzi is divided into many kinds of fillings. The members of the winning group will have the right to choose their favorite taste, and the remaining groups will be distributed.
Dragon Boat Festival Planning Scheme 3 Dragon Boat Festival is one of the biggest traditional festivals in China, which falls on the fifth day of the fifth lunar month. For more than two thousand years, the Dragon Boat Festival has been a folk festival to prevent diseases, ward off evil spirits and drive away drugs, and pray for health. With the improvement of life quality, how to protect and attach importance to traditional festivals has become a hot topic in China. When the traditional festivals of the Chinese nation such as Dragon Boat Festival and Mid-Autumn Festival are listed as legal holidays by the state, exploring the traditional festivals will make the Dragon Boat Festival more meaningful and become the focus of public attention.
On the day of Dragon Boat Festival, a "sachet making contest" was planned and held, and 5,000 sachets were customized and distributed to owners of various communities and parking lots in the main city. Making and wearing sachets on Dragon Boat Festival can avoid plague and drive away poison.
I. Theme of the event
On the Dragon Boat Festival, we make sachets together.
Second, the content of the activity
1, sachet making contest. On October X, five community residents (60 to 100) and self-registered private car listeners were organized to hold a sachet making competition in a square. Set up a stage at the contest site and conduct an hour-long interactive program.
2. Distribute sachets to the host. On the day of Dragon Boat Festival on X, X, we will distribute sachets to owners free of charge in various communities, parking lots, supermarkets and other places.
Third, the activity time
20xx year x month x day, from the beginning of the month to the end of the month, the activity preparation stage.
X month X day, the climax of the activity, at the same time held a sachet making competition, and distributed sachets to the owners.
Four. Activity steps and specific arrangements
1, preparation period
At the beginning of X, prepare the materials needed for the sachet making contest, including cloth, filling spices, wrapping thread, etc. Implement the activity venue of X-Day Square. Customize 5000 sachets for car owners.
2, publicity warm-up period
Through the channel publicity belt, mobilize residents in various communities and private car listeners to sign up for the sachet making competition. At the same time, you can expand the predicted name of the collection sachet.
3. Square activities
Time: X, X, X, morning Content: A "sachet making contest" will be held in the square with 60 to 100 participants. During the competition, the host played interactive games with the audience and the live audience. Interactive content can be combined with business requirements. Invite other media to report this activity. The awards are tentatively set as: Best Aesthetic Appreciation Award, Best Creativity Award, Best Production Award, Best Modeling Award, Best Color Award and Best Design Award.
4, sachet distribution
On the day of the Dragon Boat Festival in X month, the sachets of the sponsors will be sent to various communities and parking lots, distributed to the owners on the spot, and hung on the car. It is estimated that 100 owners can collect sachets at designated places.
Dragon Boat Festival Planning Scheme 4 Dragon Boat Festival is a traditional festival in China. The company has a day off on Dragon Boat Festival. In order to make employees have an unforgettable and wonderful Dragon Boat Festival, the activity of "Xiangye Taste Dragon Boat Festival" was specially held.
I. Activity time
X year x month x day 15: 00- 17: 00 pm (note: 2-hour activity, giving employees normal salary calculation)
Second, the venue of the event
In front of the company, in the open air. (Note: If it rains, change to the workshop on the second floor. )
Three. Activity process and content (about 2 hours in total)
1. Greetings and speeches of leaders' festivals, 5 minutes.
2. Game session, organized by Human Resources Department, 80 minutes.
(1) Dragon Boat Festival knowledge quiz (team game, about 15 minutes)
As one of the important traditional festivals in China, the Dragon Boat Festival has its unique legends and customs. This activity is mainly to test whether employees understand the relevant knowledge contained in the Dragon Boat Festival. The human resources department will screen some interesting competitions about the knowledge of Dragon Boat Festival and try to answer the correct personnel reward gifts.
(2) Zongzi Eating Competition (individual competition, 30-45 minutes)
Participants were divided into three groups (men and women competing separately) and blindfolded. After the host announced "start", each contestant turned his head five times in the same place, then found his own zongzi, opened the package as quickly as possible, raised his hand after swallowing it completely, and signaled the host to announce the end of the game after the referee checked it. The player who finishes the game in the shortest time will get prizes, and the other two will get souvenirs.
(3) Come and play with me (team game, 20 minutes)
A team of four players, divided into two groups, made a circle with ropes. Two people are standing at both ends of the rope, drawing a straight line on the ground, and one is standing at both ends, holding a watermelon and disposable cups. Only when two people standing in the rope exert their strength in opposite directions can they eat watermelon and spit watermelon seeds into the cup. Finally, within the specified time, the party with more watermelon seeds wins, and two people in the winning group reward prizes, while two people in the other group reward souvenirs.
3. In the awarding session, the leaders of all departments of the company will give awards and take photos as a souvenir, which is expected to last for 20 minutes.
4. Take a group photo for 5 minutes.
Fourth, the event registration
Event registration time: the deadline is X day 17: 30, so that the company can prepare event supplies and gifts. Registration method: fill in the activity registration form in the human resources department on the second floor.
Registration requires attention:
1. There is no need to register for the Dragon Boat Festival quiz, and all employees will answer it on the spot.
2, eating zongzi competition activities, you can sign up for a single person, and the human resources department will compete separately for men and women according to the total number of people who sign up for * * *.
3. In the game where you come and go, employees need to find their own partners to register together, that is, two people need to register at the same time; Men can take it, men and women can take it, and women can take it. One person can sign up for multiple games.
Verb (abbreviation for verb) activity preparation and funding
1, activity prize
(1) knowledge quiz, prepare the question 10, and the prize is a small bottle of shower gel, about 10 yuan/bottle, RMB * * *.
(2) Zongzi eating contest, 3 people in each group, the prize is a small bottle of shampoo, about 10 yuan/bottle, and the souvenir is washing powder, about 4 yuan/bag, that is, a group of 18 yuan, according to 30 people to sign up, * * X yuan.
(3) You come and I'll play. There are four people in each group. One group of prizes won was a small bottle of shower gel/shampoo, about 10 yuan/bottle, and the other group of prizes participated was washing powder, about 4 yuan/bag, and four people signed up in groups of 10, with a price of ***x X.
2. Activity props
(1) The banner celebrating the Dragon Boat Festival is used as the background of the event, and photos need to be taken during the event. The budget is 5 meters, about X yuan.
(2) During the Zongzi activity, if 30 people participate in the preparation of 35 Zongzi; Prepare watermelons for two activities, and the estimated price is RMB * * *.
3. Dragon Boat Festival benefits
All employees each have a bag of zongzi, 2 bags, about 6 yuan/person, currently about 90 employees, ***x yuan; Estimated total fund of the activity: X yuan.
The fifth activity plan of Dragon Boat Festival aims at inheriting Chinese traditional culture, making students feel deep homesickness and harmonious family ties, enhancing their affinity for Chinese history and culture, and enhancing their patriotic feelings. In the exploration, thinking and practice of the Dragon Boat Festival culture, we should cultivate students' good humanistic and scientific literacy and feel the charm of the Dragon Boat Festival culture. And further cultivate students' innovative spirit and sense of cooperation, and exercise students' basic abilities such as reading comprehension, expression and communication, as well as their ability to collect and process information by using modern technology.
I. Activity time
The second class is on the afternoon of X month X day.
Second, the participants
Students in grades one to six
By watching and saying
Third, the activity content is to draw a picture, write, learn, sew and so on. Walk into the Dragon Boat Festival and feel the Dragon Boat Festival culture.
1. "Xiu Xiu, my little hand": sewing sachets, making five silks in grades one and two;
2. "How much do you know about the Dragon Boat Festival": Junior three students make handwritten newspapers with the theme of "Approaching the Dragon Boat Festival", focusing on reflecting the customs of the Dragon Boat Festival, their own voices and life experiences.
3. Walking into Qu Yuan's poems: Grade four students learn about the Dragon Boat Festival culture by reciting poems.
4. "I learn a skill from my teacher": Grade five and six students focus on learning the famous method of making zongzi. In the process of learning, they tried to use all kinds of beans to wrap zongzi as seasoning and taste zongzi with different places, styles and characteristics.
After the activity, the teacher of comprehensive practical activities will send the electronic draft of the activity plan to the mailbox of the Academic Affairs Office before X (the head teacher of Grade One and Grade Two in Senior High School), and the font number is four. During the activity, the first, second, fourth and fifth grades should take photos, and each class should choose two best photos, which will be collected by the brigade counselors and copied to the computer of the academic affairs office. Hand in five handwritten newspapers in each class in grade three.